A pop-up inspired by 90s comedy television show Saved by the Bell is set to tour the USA next year. | Continue reading
The BBC is putting together some festive viewing treats and hitting the road with a mobile cinema to bring a series of red carpet programme premieres to towns and cities in the north of England. | Continue reading
Camera brand Leica is staging a hands-on workshop together with William Grant & Sons, as part of the whisky manufacturer's 'Ancient Reserves' pop-up. | Continue reading
Staffing agency Kru Live has appointed a client services director to drive forward the business' continued growth. | Continue reading
Italian pizza brand Franco Manca is encouraging Londoners to get into the Christmas spirit by performing carols at three of its restaurants, located in Muswell Hill, Stoke Newington and Westfield London. | Continue reading
Spirit distillery East London Liquor Company has teamed up with gin exploration company Gin Journey to stage a masterclass mash up that brings together seasonal gins, festive cocktails and food. | Continue reading
Agency TRO has recorded an 11% increase in turnover for the year ending December 2015, while gross profit has grown from £10.7m to £11.5m for the same period. | Continue reading
Just Communicate has appointed Mike Tingey as its new managing director, as the communications agency seeks to expand its client base working alongside experiential agency WRG. | Continue reading
BMW is using Google Spotlight Stories technology to create a 360° interactive virtual reality brand experience, broadcasted via YouTube. | Continue reading
Retailer Debenhams is hosting a make up class at this Oxford Street store in partnership with beauty brand Estée Lauder. | Continue reading
Chocolate brand Hershey's has announced that it will be closing its interactive flagship Chicago store. | Continue reading
Spirits brand Bacardi brought its art and music platform 'No Commission' to Southwark, London between 8-10 December. | Continue reading
A Moominland exhibition, which explores the Moomin stories through the life of its author, Tove Jansson, has opened at London's Southbank Centre today (16 December). | Continue reading
Roll Royce's event and film series, our report on the future of shopper activations, Branston's 'Leftovers Day' campaign, Bestival's relocation to Dorset and Starbucks' interactive coffee bar in Los Angeles are among Event's most read stories this week. | Continue reading
Hotel brand Ibis will be celebrating the launch of the 24-hour weekend service on the Piccadilly line by offering Londoners free breakfasts. | Continue reading
An immersive theatre show in partnership with the Big Issue Foundation, Blippar's AR Santa experience and Intu's VR-themed winter wonderland are on our list of events to watch next week. | Continue reading
A number of food and drink brands will be activating at this year's Winter on the Green, a Christmas-themed festival being held in Parsons Green, London. | Continue reading
Retailer Game has Game has announced the opening of more 'Belong' zones and showcased a brand new experience at its Wardour Street store. | Continue reading
Global brand experience agency George P Johnson has announced today (15 December) that it will be opening a new office in Oslo, Norway. | Continue reading
Automotive brand Kia has teamed up with A-List Communications to bring back its culinary activation 'Kia Supper Suite' to Utah Film Festival for the third year running. | Continue reading
Wasserman launched its internship programme ten years ago. Event TV spoke to the brand experience agency about the programme's success and its importance to Wasserman's development. | Continue reading
Artificial lawn brand Grono is hosting a pop-up at builder's merchant show, Jewson Live, serving Zubrowka Bison Grass vodka. | Continue reading
Music festival Bestival has announced that it will no longer hold the annual event on the Isle of Wight, but will relocate to a new site in Dorset. | Continue reading
Needing a little help getting through the party season? Event lists five of the best coffee-themed activations. | Continue reading
Prestige skin care and body care brand L'Occitane has unveiled a multi-sensory, flagship store in the Flatiron district of Manhattan in the US. | Continue reading
Italian underwear and apparel brand Tezenis teamed up with Fisher Productions to stage a launch party for Rita Ora's collaboration with the brand. | Continue reading
Beatboxing carollers remixed classic Christmas songs to spread festive cheer and showcase the launch of a new alcohol delivery service from Diageo in partnership with Deliveroo. | Continue reading
A new BBC virtual reality (VR) film depicting a terrifying Christmas Day fire is premiering today at the London Fire Brigade's new pop-up museum in Lambeth. | Continue reading
Augmented reality (AR) app Blippar is offering members of the public the chance to meet Santa in an interactive rooftop experience at Covent Garden. | Continue reading
Retailer Topshop is staging the 'Beauty Spot' event, workshops and beauty demonstrations focusing on statement holiday looks, the latest nail trends and how to achieve the perfect skin. | Continue reading
Meantime Brewing Company is creating personalised beer for guests by testing their DNA. | Continue reading
Retailer John Lewis is offering shoppers complimentary 'real tree rules' masterclasses to help them get the most out of their real tree and make it last throughout Christmas. | Continue reading
Automotive brand Rolls-Royce is launching a series of global events and short films to engage fans further with the marque. | Continue reading
Tonic brand Schweppes is hosting a pop-up bar with masterclass sessions to show revellers how to add a twist to a classic cocktail ahead of the Christmas and New Year party season. | Continue reading
Online retailer Not on the High Street has tasked creative events agency The Persuaders with the launch an interactive mobile shopping experience. | Continue reading
Belgian abbey beer Leffe is celebrating the festive season by teaming up with the National Gallery and its Star Trail to launch a series of special pop-up film screenings. | Continue reading
Download Event's subscriber-only shopper report, in partnership with Westfield, which brings together seven essays on the biggest trends shaping this rapidly-changing area of activation. | Continue reading
International design, interiors and lifestyle title Wallpaper, which is owned by Time Inc, is bringing the best in Danish interiors, craft, fashion and food to London with the Wallpaper Hygge Christmas Market 2016. | Continue reading
Quarterly publication Wonderland magazine is staging its first pop-up in the St James area of London. | Continue reading
Spirits brand Bacardi brought its immersive platform No Commission to London from 8-10 December. | Continue reading
A campaign launched by mobile provider Three, which aims to urge Ofcom to impose a 30% cap on the amount of airwaves that is owned by any one network, is touring the UK. | Continue reading
Charity The Big Issue Foundation is partnering with Hartshorn-Hook Productions and The Flanagan Collective to present an immersive theatre version of A Christmas Carol. | Continue reading
Starbucks has opened a store in the US showcasing the theatre of coffee, inspired by reserve coffee craft. | Continue reading
Intu Victoria Centre in Nottingham is showcasing a virtual reality (VR) multi player family game. | Continue reading
Pickle brand Branston has launched its 'Leftovers Day' campaign with the aim of getting consumers to liven up their Christmas leftovers this Boxing Day. | Continue reading
Event rounds up the major people moves over November and early December, including new appointments at Sense, Initials, George P Johnson and Quintessentially and Co. | Continue reading
Event went behind the scenes at the Event 100 Club 2017, the list of the most influential people in the industry, which was revealed earlier this week. | Continue reading
An immersive Moomin exhibition, the Ginvent pop-up and are on Event's list of events to watch next week. | Continue reading