If you’ve been following this blog, you know I’ve been doing a fair amount of trail run races over the past few years. I love them because they give me a training goal and they keep me disciplined throughout the year to balance work with getting out in the woods to do something I … | Continue reading
Story is an important piece of the marketing picture, but all too often, we overlook integrating story with your customer experience. | Continue reading
Some thoughts on getting through the creative process between the SFD and the finished product without likely reducing your life expectancy. | Continue reading
Thoughts on how to respond to negative feedback to shape perception, rather than let the incident define it, taking control of the narrative. | Continue reading
An invitation to delete the word "should" from our vocabulary and be a case study for doing something differently. | Continue reading
Over the weekend, we adopted a six month old Bernese Mountain Dog puppy. He's a bundle of pure joy, but my first observation as a new puppy mom | Continue reading
The short-terms vs. the long-term outlook in lead generation: a quick gain in revenue or a philosophy focused on never disappointing? | Continue reading
I’m not trying to be morbid here but when I heard Nancy Reagan’s tributes last month after she died, I wondered why it is we wait to let someone else write our obituary after we’re gone. I didn’t know that much about Mrs. Reagan; I’ll be honest. Ronald Reagan was president during … | Continue reading
I had already started this post prior to my husband Patrick falling during a trail run and fracturing his rib. And with that turn of events, the topic has taken even more meaning: I was in the midst of contemplating the power of two (or more) to create an outcome better than the … | Continue reading
If I were to ask you why people pay your company (or you), can you answer that? Have you tested it on people who do pay you? | Continue reading
Where does that ski trail go? Others have taken it so it must be good. Like when you say you are the leading industry provider. You must be good. Or not? | Continue reading