Ash Bocast gives us a peek behind the scenes in the mountain bike industry, how to think creatively, push comfort zones and do something risky, yet innovative. | Continue reading
Mark Paulsen evolved his NFL career into a passion - developing nutritional fuels that improve athletic performance and well being. | Continue reading
What I love about Dan’s travel blog is that he’s not really a “travel blogger.” He’s a brand consultant with a travel problem; a problem we should all wish to have. “Cool places. Good food. Nice sheets” is his tagline. Because he travels so much for work, and now for pleasure as … | Continue reading
Who wants to dream with me of skiing in faraway places? I have a long conversation with Tracey Creedon, an Australian-born ski guide based in Hokkaido, Japan and New Zealand. And Australia depending on the time of year. Tracey is a soul sister, so to speak, who loves snow as much … | Continue reading
Today you’ll get a cool perspective into what it’s like to be in the ski movies, what it takes to get there, and how to train for ski season. Chris is also out to deliver a message – and his projects reflect that. Watch for his upcoming film, produced by Salomon and with his part … | Continue reading
Greg Hill felt guilty about what is outdoor adventures are doing to the environment. We talk about the paradox of outdoor adventure. | Continue reading
Jason Munzke, former river guide, shares tips and opens his toolbox for finding great deals on outdoor gear. | Continue reading
Understand and research the buyer journey to drive your content strategy. Here are the type of questions we ask. | Continue reading
Joe Johnson went from marketing/PR coordinator at the Spokane CVB to Salomon's outdoor marketing manager in a span of 7 years. | Continue reading
Today's episode will change the way you think about thinking big. Dan Abrams and partner Greg Steen founded Flylow to reimagine gear. | Continue reading
This week's episode will hopefully change the way you look at "bad days." Jill Damman had a "bad day" that would change her life forever. | Continue reading
No one is interested in your great story if your customer experience sucks. A good story goes so much deeper than the content we create. | Continue reading
If we’re being honest, which I always am, I have no desire to do a half or full Ironman. My friend Celeste finished hers in June 2016 and I was at the finish cheering her on. Her first words to me when she exited the finish chute: That sucked. It confirmed for me that my best … | Continue reading
The tough part about brand storytelling is so many of us think we are doing it but we aren’t. Instead, we come off as the socially awkward guy at the cocktail party – the one you see in the corner of your eye, whose presence you feel and want to repel. So you do everything in … | Continue reading
It turns out the travel bug is good for you and today I have not guest. It’s just me, talking about international “immersion” travel and trail running in France. | Continue reading
Today’s episode is going to give you gear barn envy and for your Type A people, you will love how Jeff Thompson packs his summer backpack. | Continue reading
There are different schools of thought. Should you more concerned about dehydration? or Over-hydration? Brian Harder and I discuss. | Continue reading
I often wonder how the professional athletes make the foul shot when the stadium is thumping. Or how they drive the golf ball on the cutthroat round of the Masters Tournament. Because my version of that foul shot is hopping into a new business client meeting, or the moments befor … | Continue reading
Our nervous system is the fastest, most adaptable tissue in the body. Our thoughts scientifically translate to our physical abilities. | Continue reading
Hey - who doesn't want to be that guy or lady skiing, biking, running at 80 years old? We talk to Dave Leffmann to get ideas. | Continue reading
Today’s episode is a bit about perseverance. It’s about getting into something and sticking with it (we talk about running, but it’s a metaphor for anything). It’s also about recognizing that we all have crazy. There is no avoiding it. But we can hang on tight and try to have a f … | Continue reading
I think today’s episode will change the way you tackle projects that scare the hell out of you. It did for me. | Continue reading
We might be talking about trail running, but in general, we're talking about overcoming suffering. Improving. Training. Experiences. | Continue reading
I've often wondered if simply upgrading to a better bike would make me a better mountain biker. We discuss the need for gear and cajones. | Continue reading
Because we are all "traveling together" and sometimes these two things shouldn't be accepted as easily achieved, here is our best advice. | Continue reading
Yesterday I walked into a kitchen store and asked for a spoon sharpener. The patient woman behind the corner looked back at me and with great hesitation, asked, “couteau?” (knife) The communication thing can be quite humbling. Yes, yes, yes, we are looking for a KNIFE sharpener. … | Continue reading
It happens to all of us. We get excited about an idea. We jump into it with frenzy and ambition. We find ourselves not properly prepared. | Continue reading
That year I spent in Paris as a college student pretty much changed me forever, as in, I decided to become a ski bum and wait tables in Aspen rather than pursue my studies as an international corporate lawyer. We are all affected by different places in different ways for a variet … | Continue reading
I've long been opposed of celebrating certain holidays. Like Valentines Day: a manufactured holiday to make those who don't have love... | Continue reading
Listen now: Sometimes dreams go sideways. It happens to all of us at what time or another – things don’t go as planned and we have to choose how to react, respond and move on. When listener (and friend! and colleague!) Rachael Seda Brown first heard The Gear Show podcast, she to … | Continue reading
Today is about responding to life's curve balls coming out better than before. For Jason Konopinski, it's yoga. For you, it's something else. | Continue reading
Today's guest is USATF Certified running coach, author, and speaker, Mike Ehredt - we talk about trail running and trail running shoes. | Continue reading
Listen here: Download As I get older, I start to feel like a used car with a laundry list of faulty parts: “Ow, my knee, oops, my shoulder feels tight. Oy, my achilles tendon..” It is always something, and it often keeps us from doing what we want to do, and from getting better. … | Continue reading
Listen here: Download Sometimes the tiniest most seemingly inconsequential piece of metal can be the difference between a slog in the mountains and a great day out in the woods. Years ago I was on a mountain bike ride with a group of friends in Mazama, Washington. About halfway i … | Continue reading
Brian Harder shares with us how one particular backcountry ski changed powder skiing for him forever, for the better. | Continue reading
If the right gear makes or breaks the day, why do so many of us not give much thought to backcountry ski bindings? | Continue reading
You need a lot of "things" in the backcountry. To get more of it in your life, we kick off a series. Today: backcountry ski boots. | Continue reading
It's one thing to come up with an idea or register for a race. It's another thing to get to launch day or the finish line. Make ideas happen. | Continue reading
I’d like to tell you a story to prove my point about the importance of story in proving points. This month I became Level One Avalanche Awareness certified after 24 hours (not consecutive) of study. Two evenings of classroom study and two days in the field digging pits and studyi … | Continue reading
We are all trying to make a connection. Email is more than a to-do item on the marketer's checklist - it is for reinforcing relationships. | Continue reading
I used to do New Year's resolutions but found when I looked a bit further ahead, I thought bigger. | Continue reading
As the year slowly winds down, I take time to reflect on what matters, and adventures with loved ones; travel beyond the pavement. | Continue reading
Very needless to say, it’s been a difficult, depressing month for the popular majority of the U.S. During our Saturday morning post-trail run coffee and croissants, my friends and I launched into lamentations over the situation. We described mornings we didn’t even want to get ou … | Continue reading
I learned something new about myself last month and have some tricks to battle day to day anxiety, and a gift; a workout. | Continue reading
I started writing this the morning after Election Day. It took me a few days to get it where I want it. In times like this, major moments in history, or large news events that generate debate, whether we are victorious or in need of consolation, many of us turn to our online comm … | Continue reading
We often get asked how we find creative solutions to client challenges. Here, I attempt to lay it out in three not so easy steps. | Continue reading
I listened to three non-profit pitches for a $10,000 grant and here is how one organization used story well to influence action. | Continue reading
The term “authentic” (as it relates to communications) is one of those words that gets thrown around quite a bit; so much so in fact, it’s become devoid of any real meaning. We all know we’re supposed to be “authentic” but how to do it or what it is, is not so clear cut. I … | Continue reading