It’s kind of hard to believe today, given how wildly successful the iPhone has been, but in the product’s early days there was only a single iPhone model for sale.… | Continue reading
The consensus about the new iPad Pro is in: the hardware is more powerful and impressive than ever, but it’s still largely hampered by software that just hasn’t managed to keep up.… | Continue reading
Apple shouldn't have apologized for its iPad Pro 'Crush' ad. #amen | Continue reading
Well, that was fast. The M3 chip, introduced last October, is already yesterday’s news. We’re living in an M4 world, courtesy of the surprising announcement that the new iPad Pro is powered by Apple’s next generation of chips.… | Continue reading
The iPad, remember that? It’s been a minute since Apple unveiled new models of its tablets—about 807,690 minutes, to be precise—but all indications point to brand new models being rolled out as part of an Apple keynote next week, on May 7.… | Continue reading
I have an admission: Though I frequently review new Apple products, I don’t always buy them. Like many of you, I can’t afford to update every bit of Apple hardware every time the company does a revision—so I have to carefully measure when the old stuff has now become too old and … | Continue reading
Last week, my family and I—like so many others in the U.S.—hopped in a car to try and catch sight of a total eclipse. And, like so many other parents, I planned to distract my kid for some part of this lengthy adventure with an iPad.… | Continue reading
When I was a kid, the first personal computer I ever saw showed up in an elementary school classroom one day and changed my life. But in the early days of the computer, they were expensive and impractical—yet somehow also on the cutting edge and pointing toward the future.… | Continue reading
Year after year, one Apple OS ends up getting short shrift when the company announces its annual updates. While iOS, macOS, and iPadOS all show off their shiny new features, their overlooked sibling is left sitting sadly on the bench, waiting for its chance to shine—a chance that … | Continue reading
Titans are clashing. Big tech companies, including Apple, are facing legal challenges from government entities like the European Commission and the U.S. Department of Justice. Battle lines are being drawn.… | Continue reading
After years of the market complaining that Apple is “behind” on artificial intelligence, the company is poised to make a big push in the technology with its platform updates this year.… | Continue reading
If Apple had its way, it would never open the App Store to competition, never offer sideloading of apps, never allow app developers to link to outside websites, and probably never reduce its cut of all App Store purchases from the original 30 percent tariff.… | Continue reading
Adieu, Project Titan, we never knew ya. But while Apple’s ambitious car project may have been left in the dust, that doesn’t mean it wasn’t a valuable experience—nor that it doesn’t continue to pay some dividends for the company.… | Continue reading
Apple really sweated the launch of the Vision Pro. It brought select retail employees to Cupertino for multi-day training sessions in which participants tried the hardware and memorized the script to be used while demonstrating the hardware in stores.… | Continue reading
One of the greatest strengths of Apple’s product line is its ability for interplay. Not only do its devices work closely with each other, but features that begin life on one platform often make their way to others.… | Continue reading
No matter what you think of its future prospects, we can all agree that the Vision Pro is weird, right? One of the world’s most powerful companies has spent a decade preparing to ship a new product and platform that’s embodied in a $3500 VR headset that lets you use apps in 3-D s … | Continue reading
The age of the Vision Pro is upon us! By now the reviews are out, the first adopters have received their devices, and anybody who wants a demo of the future of spatial computing can walk into an Apple Store and try Apple’s headset.… | Continue reading
As you’re probably aware, there was a big anniversary last week. But the Mac wasn’t the only venerable Apple-related institution to hit the big four-oh on January 24.… | Continue reading
Forty years. In the world of technology, where many devices seem to evaporate after only a matter of months, lasting for a decade is an accomplishment—but four of them?… | Continue reading
Look, I don’t know if that recent report about the new OLED iPad Pro costing between $1500 and $2000 is accurate. It’s always tricky to predict product prices, since they’re decided deep inside Apple Park, not off on the supply chain from which most new-product rumors emanate.… | Continue reading
Nearly eight months after its introduction at last year’s Worldwide Developers Conference, the Vision Pro is poised to go on sale: Apple has said that preorders for the device will begin on January 19, with the Vision Pro expected to be available in stores starting on February 2. … | Continue reading
Last year was a little quiet for Apple, but 2024 is going to be loud. The launch of the Vision Pro, a new product running a new operating system in a new category (for Apple), more or less guarantees it.… | Continue reading
Another trip around the sun, and for Apple, this felt like the calm before the storm. Next year, the Vision Pro will arrive, Apple will reportedly unleash new operating systems powered by next-generation AI, and the entire iPad product line will probably get updated.… | Continue reading
We’re just a couple weeks away from putting 2023 in our rearview mirror, so it’s time—as the natural order of things dictates—to cast our eyes back over the last twelve months and attempt to shape the events into some semblance of narrative.… | Continue reading
I always knew that the Apple community had a bunch of different subcultures, but I was taken aback when Apple announced that it would add a new feature to iOS, and a bunch of people got angry about it.… | Continue reading
Upon seeing this week’s announcement from Apple promoting the top titles of the year from Apple Books, along with a new Year in Review feature, I had likely the same thought as many: “Apple still cares about selling ebooks?”… | Continue reading
Nobody’s perfect. We all make mistakes, from the littlest kindergarteners to the world’s most valuable and powerful corporations. What’s most important is how we respond to our mistakes, of course.… | Continue reading
Artificial intelligence is the buzziest of buzzwords right now. But as rivals like Microsoft, Amazon, and Google have gone full throttle on incorporating this latest hot technology into their products, Apple has taken a decidedly slower—if not uncharacteristic—approach that has m … | Continue reading
Last week, Apple reported its financial results, and they were the kind that answered the question, “Under what circumstances would financial analysts look askance at nearly $90 billion in revenue and $23 billion in profit?”… | Continue reading
Apple’s goal with its product events is manifold: it wants to introduce new devices to its customers on its own terms, while simultaneously putting a stake in the ground to both fire shots at its competitors and signal to investors that it’s continuing to come out with products t … | Continue reading
Apple’s got something for us on October 30, but will it be a trick or a treat? If you had asked me a couple of days ago, I would’ve guessed that we’d be seeing a fairly boring set of late-cycle Mac updates announced via press release.… | Continue reading
If the bricks of Apple’s business are its hardware and software products—iPhones, iPads, Macs, and the software that runs them—then the mortar that holds them together is composed of the company’s services, the chief ingredient of which is iCloud.… | Continue reading
Due to an extremely weird series of troubleshooting maneuvers, I recently found myself having to set my Mac up from scratch without migrating any of my preferences for the first time in longer than I’d like to admit.… | Continue reading
One of the biggest points of anticipation around this year’s iPhone models was the transition from Apple’s proprietary Lightning port to the USB-C standard. Some were worried about the transition requiring them to replace all their accessories, while others—yours truly included—l … | Continue reading
One of the biggest imprints Steve Jobs and Jony Ive left on Apple’s design process is a certain kind of product idealism. At its best, Apple is striving to take ridiculously complex products, fusions of cutting-edge computer hardware design and eye-wateringly enormous software co … | Continue reading
Ah, September: the time of years when hot summer days turn to crisp autumn ones, leaves are burnished in shades of red and gold, and pumpkin spice begins its inexorable creep back into all our lives.… | Continue reading
I attended the “Wonderlust” iPhone and Apple Watch event on Tuesday, and was able to spend some time with the new products in a demo area set up in the Steve Jobs Theater.… | Continue reading
Dearly beloved, we are gathered here to day to bid goodbye to a titan of technology, a revolutionary amongst rebels, a connoisseur of connections, taken from us too—well, perhaps not too soon.… | Continue reading
“I would never want to be in the iPhone case business,” a friend of mine said the other day, and I couldn’t help but agree. Designing accessories for Apple products means you’re in fierce competition for largely low margins, you have to gamble on early design leaks to get started … | Continue reading
A Jason Snell daily double — this time his Macworld column, speculating on rumors of an Apple acquisition of Disney: If this sounds outlandish, well, if I traveled back in time to 2011 and told you that Apple would be producing some of the best TV shows in the world, wouldn’t t … | Continue reading
Apple’s iconic all-in-one computer recently hit a milestone: 25 years. Over that time it’s morphed from a Bondi blue gumdrop to a pastel slab, in between entertaining brief flirtations with white plastic and articulated arms.… | Continue reading
The close corporate ties between Disney and Apple have created all sorts of speculation over the years that the two companies might end up being one company.… | Continue reading
It’s time for everyone’s favorite development in the world of Apple tech: a port change. Yep, that’s right. After what will have been about 11 years, the iPhone is once again changing its charging port, this time from Lightning to the increasingly ubiquitous USB-C.… | Continue reading
Apple’s business has done so well for so long that it’s been a little unusual to watch the company produce financial results that aren’t setting all-time records.… | Continue reading
Software—good software, anyway—is in a continual state of evolution. It’s one of the most impressive things about the current state of affairs in technology, even if it’s something most of us take for granted.… | Continue reading
For years, I’ve written articles warning people away from installing prerelease versions of Apple operating systems. Sure, beta season is exciting, what with Apple unleashing brand-new features that promise to transform your Mac, iPhone, or iPad.… | Continue reading
I haven’t written much about the Vision Pro in the month since Apple took the wraps off its headset—excuse me, spatial computer. That’s in part because I still haven’t gotten to try it out for myself, but also because I’ve been slowly digesting the staggering amount of technology … | Continue reading
For a product that isn’t debuting until 2024, Apple has said a lot about the Vision Pro. It spent nearly an hour in the WWDC keynote discussing it.… | Continue reading