Now we know that June 9 is the day Apple will kick off WWDC 2025. I’ve been covering WWDC since before Steve Jobs came back to Apple, and this year is shaping up to potentially be the most interesting, and certainly most dramatic, version of Apple’s most important event of the ye … | Continue reading

Just when we thought the M3 was in the ground and Apple had rapidly moved every single Mac model over to the fresh and new M4 processor, in rolls the high-end Mac Studio, equipped with the impossible-to-predict, never-before-seen M3 Ultra processor.… | Continue reading

The most important thing about the new iPhone 16e is the Apple-designed cellular modem inside. The C1 is the first visible sign of Apple’s decade-long goal to no longer be reliant on Qualcomm for one of the most important parts of any smartphone, namely its connection to cellular … | Continue reading

Everyone knows that Apple is playing catch-up when it comes to Apple Intelligence. The company’s shipping AI models seem to be way behind the cutting edge, as OpenAI grows, Google pushes forward, and newcomers hit the scene.… | Continue reading

Over the last couple decades, Apple has solidified its place at the top of the technology world. Dominant products like the iPod, iPhone, and the iPad have made it a household name, which in turn has elevated the profile of even its more modest businesses, like the Mac and the Ap … | Continue reading

I know the road is well-trod by now, but yes, we’re back to talk about Apple Intelligence once again. Why? Well, for better or worse, it seems to be pretty much all that Apple wants to talk about these days, and when the company has put this much time, energy, and, yes, marketing … | Continue reading

If you hoped flipping the calendar over to a new year meant that we’d stop talking about AI, well, you better keep flipping for a while.… | Continue reading

As a sports fan, I’m besieged with ads for gambling these days. Sports media is full of experts that are happy to claim they know who’s going to win and who’s going to lose, but of course, if they really had all the answers they’d be rich and not flogging their predictions.… | Continue reading

Here it comes, barreling down on us full steam: 2025. Somehow we’ve already burned through a quarter of this century. It’s been a good twenty-five years for Apple, to be sure, and from all the early indications it seems like the next year will continue the trend, insofar as such … | Continue reading

2024 is fast fading behind us and thus, as is our custom, it’s time to cast our eyes back at the year that was and see how things shook out for Apple.… | Continue reading

Apple, it’s often been pointed out, generally isn’t the first to enter a specific product category. Take, most recently, the reports that Apple’s working on a version of Siri backed by large language models that’s not expected to be announced until next year before rolling out to … | Continue reading

As the cavalcade of M4 Macs rained down upon us last week, it became clear that Apple has established a solid rhythm for updates to its processor line.… | Continue reading

Twelve years ago, my former Macworld colleague Lex Friedman and I were at an Apple focused conference where we presented a talk called “Apple is Huge Now (And That Sucks For You)”.… | Continue reading

Apple Intelligence is about to hit the mainstream. Within the next couple weeks, Apple is likely to ship iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, all of them bringing the first in the suite of features that Apple has been talking about since June.… | Continue reading

Apple’s often got a reputation as an uncompromising driver of new technology. Look no further than the classic example of shipping the original iMac without a floppy drive or legacy ports, or designing the iPhone without a hardware keyboard, or even killing off the iPod mini to m … | Continue reading

Look, I’m not ungrateful. But the truth remains that nothing stokes the imagination of what Apple could do with its products more than the release of its latest hardware and software.… | Continue reading

Fall can be relied upon for a few things: baseball playoffs, the changing of the leaves, the emergence of pumpkin spice, and, of course, new iPhones.… | Continue reading

There was a brief shining moment where it seemed like Apple might really have cracked the automotive industry—and it wasn’t necessarily for the reasons you might think.… | Continue reading

Apple’s AI ambitions might seem big, but they’re modest—and that’s the right approach If you, like me, skim through the technology headlines most days, then you’ve probably been bombarded with what feels like every other headline featuring some permutation of artificial intellige … | Continue reading

The future of technology sometimes goes in surprising directions, taking an obvious path and then suddenly doubling back to go down a road less traveled. There was a time when The Future was underpowered client devices powered by remote servers, until it wasn’t—and then (thanks t … | Continue reading

We’re about to enter the Apple Intelligence era, and it promises to dramatically change how we use our Apple devices. Most importantly, adding Apple Intelligence to Siri promises to resolve many frustrating problems with Apple’s “intelligent” assistant.… | Continue reading

Apple is a colossus. Some of us might remember back when it was doomed and nearly bankrupt, but these days, it generates hundreds of billions of dollars in revenue every day and has a market capitalization of more than three trillion dollars.… | Continue reading

WWDC 24 is almost here, and everyone expects it to be all about AI. As the eyes of the tech world turn back to Apple, there’s a lot of work to do.… | Continue reading

It’s kind of hard to believe today, given how wildly successful the iPhone has been, but in the product’s early days there was only a single iPhone model for sale.… | Continue reading