Some simple rules for source control

Collaborating on documents and projects has never been easier, which is why we screw it up so often. Sharing and interacting with intent will save you heartache and wasted time. Some things to consider: Naming: Begin by naming your file with a digit and concept and a date. Someth … | Continue reading


@seths.blog | 1 month ago

Amplifying the fringes

Culture is: “People like us do things like this.” We might even have a chance to choose our group. Hipsters do this, hippies do that. People in this town wear this outfit, students at this school hang out here on Saturdays… We might be born into a culture. Less agency, but just a … | Continue reading


@seths.blog | 1 month ago

“Please create more tension”

This rarely comes up in focus group data. It doesn’t come up when a school talks to students, or a conductor asks the orchestra. It doesn’t come up when the gym owner surveys potential members or when a chef or playwright thinks about building something new. But of course, that’s … | Continue reading


@seths.blog | 1 month ago

The cheap chocolate system

The first step in building a successful and elegant strategy is to see the systems that are part of our lives. October is a fine month to take a moment to look closely at one: the system that brings us cheap chocolate. Like most systems, it’s largely invisible. The people in it d … | Continue reading


@seths.blog | 1 month ago

Twelve days until the first worldwide strategy meetup

There are now 280 cities being organized. You can find the list and all the details by clicking here. It’s free, and it works better when you become a part of it. Find the others. Connect, inspire and lead. It’s a great excuse to organize some friends and colleagues and have a co … | Continue reading


@seths.blog | 1 month ago

Facing the future

The Tofflers explained that Future Shock kicks in when the world changes faster than we’re ready for. We react instead of respond, and often shut down in the face of too much of the new. When our world changes (and it always does, more now than ever) we have four choices. And onl … | Continue reading


@seths.blog | 1 month ago

Little dents

Deciding to fix a big dent in a car isn’t perplexing. It’s an easy choice. There’s a huge dent, get it fixed. It’s the little dents that are a dilemma. But not fixing little dents means that pretty soon, we’re driving a car that we’re not happy with. Either that, or we define hap … | Continue reading


@seths.blog | 1 month ago

It just barely works

This is the story of every new software innovation, and in fact, just about everything engineers have ever created. The first Wright Bros. plane just barely flew. The first version of VisiCalc was just barely useful. The earliest bridges were shaky, unreliable and made of vines. … | Continue reading


@seths.blog | 1 month ago

Yes, but how does it work?

I worked with Arthur C. Clarke at the very beginning of my career. He’s most famous for saying, “Any sufficiently advanced technology is indistinguishable from magic.” Magic isn’t such a bad thing. And we certainly have plenty of advanced technology around. Advanced in the sense … | Continue reading


@seths.blog | 1 month ago

A really good reason

Do you see the defaults? The question, “What are things like around here?” has two possible answers. When a new idea or opportunity arrives, your organization says yes, unless there’s a really good reason to say no. Or your organization says no, unless someone makes a powerful ar … | Continue reading


@seths.blog | 1 month ago

The broomstick objection

Every founder, leader, sales rep and person on a dating app has heard this. Why did the Wizard ask Dorothy to bring him the broomstick of the Wicked Witch? It’s not because he needed a broomstick. It’s because he wanted Dorothy to go away. If you send someone away to get somethin … | Continue reading


@seths.blog | 1 month ago

The opposite of ‘perfect’

It’s not junk. No, the opposite of perfect is: Meets spec Useful On time Productive Valuable By definition, good enough is good enough. If the spec isn’t what you need, change the spec. But perfect is unattainable and perfect is a place to hide. | Continue reading


@seths.blog | 1 month ago

The paradox of brittle

Optimizing a device or system means squeezing every drop of productivity out of it. In the short-run, optimization works as long as the world stays the same. We can optimize a device to work at capacity. However, something working at capacity blows up if you step on the gas when … | Continue reading


@seths.blog | 1 month ago

Find the others: Worldwide Strategy Meetups

On October 22, around the world, I’m helping to organize hundreds of in-person get togethers. A chance to share your work and have a conversation about your strategy with others. Mutual support and peer connection. All the details are on this page. It’s free. A chance to connect … | Continue reading


@seths.blog | 1 month ago

Twenty questions

Your next project might feel like a calling, but it’s a choice. A choice that will have an impact on each day you spend on it. There are no right answers here, but before you fall in love with a business or an organization, it may pay to think about these and other options that [ … | Continue reading


@seths.blog | 1 month ago

Discovery and invention

Isaac Newton didn’t invent gravity. It was there all along. He simply named and explained it. The same is true for planets, continents and obscure species. They’re discovered, not invented. Michelangelo talked about removing all the parts of the marble that weren’t the statue on … | Continue reading


@seths.blog | 1 month ago

Who do you want to become?

Emotional enrollment is at the heart of performance, learning and connection. A coach can quickly tell when someone is committed to changing their approach in order to change the outcome–it’s easy to tell this person apart from someone who simply wants what they’re already doing … | Continue reading


@seths.blog | 1 month ago

Snowballs and avalanches

Residents leave a town because of a lack of services, which cuts the tax base, which leads to more services lost, which leads to more residents leaving… A hip new brand attracts a few opinion leaders, who flash the logo, which attracts more hipsters, who then establish a status s … | Continue reading


@seths.blog | 1 month ago

Unintended consequences

…are still consequences. We’re all participants in the systems around us, and complicit in their consequences even if we didn’t intend them. First, we need to see the systems, and then we have the opportunity to work to change them. | Continue reading


@seths.blog | 1 month ago

Hiring for stuck

Once an organization figures out a successful model, it begins to grow. And when it grows, it needs more staff. And they often hire for specific tasks and the skills that go with them. They need a person who will reliably and obediently deliver what they need right now. And that’ … | Continue reading


@seths.blog | 1 month ago

Knowing the territory

There is always room for someone who really knows their way around an industry, a technology or a problem. That’s what agents, agencies and organizers do. The hard part isn’t in finding people who will value true on-the-ground expertise. The hard part is actually earning it and m … | Continue reading


@seths.blog | 2 months ago

Embodied energy

It might only cost $2 in the vending machine, but that can of soda is a complicated battery. It stores the energy of the machines that were used to mine the bauxite, the ship that brought the ore to Iceland, the astonishing temperatures used to create the aluminum, then more ship … | Continue reading


@seths.blog | 2 months ago

Taken for granted

A poignant definition of civilization is all the conveniences, courtesies, standards, insulation and tools that we hardly notice now but that we would miss if they were gone. | Continue reading


@seths.blog | 2 months ago

Sharp tools

Professional woodworkers rarely have to be reminded to sharpen their tools. Of course they know this. The rest of us, on the other hand, regularly use digital tools we don’t understand, don’t maintain and haven’t optimized. Sometimes, our lack of care in the choice and use of too … | Continue reading


@seths.blog | 2 months ago

Professionals are consistent

Authenticity is for amateurs. We want the surgeon, the broadcaster or the musician to show up fully, as the best version of themselves. We know you might be tired from an overnight shift, and authentically feel like phoning it in, but hey, this is the only aorta I’ve got, and I’d … | Continue reading


@seths.blog | 2 months ago

The ledge

Drowning is devastating, a tragic and painful way to go. So much so that feeling like we’re drowning is a trigger, an overwhelming emotion that causes us to grasp, struggle and leave our best self behind. It’s easy to experience this even when we’re out of the water. When the sta … | Continue reading


@seths.blog | 2 months ago

A next frontier for spam and scams

Please be on the alert for: Spam that includes your name, address, phone number and other personal details. Phone calls that are from human-sounding bots that pretend to be from friends or trusted brands. Job offers. Video mashups that include AI-generated people that seem to be … | Continue reading


@seths.blog | 2 months ago

A possible AI future

Persistent, connected and kind. Most visions of the internet in 1995 were about individuals interacting with content online. It turns out that the internet (inter plus net) is actually about connection. The apps and businesses that were most successful connected people–to ideas, … | Continue reading


@seths.blog | 2 months ago

Vocal fatigue

Most of us talk, some of us do it for a living. When your voice is on the fritz, it can affect your entire body as well as the way you approach your day. I’ve read all 25+ of my audiobooks myself, and I used to be able to complete each one in a day […] | Continue reading


@seths.blog | 2 months ago

Bye now

The difference between ‘buy now’ and ‘bye now’ is very thin. Sometimes, when we push very hard for a commitment, we break the trust we’ve earned. For a while, you might not notice the broken trust, because we’re encouraged to keep pushing, treating every individual as a walking A … | Continue reading


@seths.blog | 2 months ago

Modern apologies

The AI driven voice mail system said, “I’m sorry, I didn’t understand you.” Of course, there is no “I” and by most definitions of sorry, it’s not. But it made me feel better. The overworked and slightly bitter front desk person who was the frontline flotsam in a poorly designed s … | Continue reading


@seths.blog | 2 months ago

The hierarchy of insight

It looks like this: Which do we measure the most, spend the most obtaining and argue about most often? We might have it backwards. HT Russ Ackoff. | Continue reading


@seths.blog | 2 months ago

Banana Equivalents

Bananas are (slightly) radioactive. The banana equivalent dose (BED) is a measurement of radiation. It’s definitely not enough to hurt you. When we think about risk, the BED is a useful way to find perspective. Is the exposure this new thing will cause on the order of a banana? I … | Continue reading


@seths.blog | 2 months ago

Getting AI to do your work

That’s the first step, certainly. If you don’t, your boss will. The second step is to take the time you’ve freed up and do work that the AI can’t do. | Continue reading


@seths.blog | 2 months ago

Better pockets

Every coat needs better pockets. There are categories of products or services where there’s a universal area for improvement. When in doubt, make the pockets better. The interesting work is in realizing that you might offer a product or service where there are non-universal prefe … | Continue reading


@seths.blog | 2 months ago

When did we lose consciousness?

In medical TV dramas, losing consciousness is something that happens suddenly and dramatically. We can all tell… the body is still there, but the mind is gone, at least for now. Unfortunately, this happens in real life. At work. In our personal lives. For a few minutes or even a … | Continue reading


@seths.blog | 2 months ago

Celebrating the thousand with a special package

UPDATE! Now sold out. It took less than 48 hours. Thank you for making it happen. Original post below: [Lots of links in this post… US offer is here, international is here.] Ideas travel horizontally. Not from the creator to the audience as much as from one person to another. It’ … | Continue reading


@seths.blog | 2 months ago

A labor of love

That’s magical. To have the resources to expend labor on something that fills us with joy. If you’re lucky enough to encounter this, perhaps it makes sense not to confuse the issue by also trying to turn it into labor for maximum profit. When we focus on one, we often decrease th … | Continue reading


@seths.blog | 2 months ago

The bitterness loop

Spoiled leads to bitter. A sense of entitlement is a trap, because bitterness demands more evidence and seeks to maintain dominance over the other emotions. When we’re busy looking for more reasons to be bitter, we’re not taking the time to do generative work, to connect and to f … | Continue reading


@seths.blog | 2 months ago

Feeding the algorithm

The marketing consultant told the client that they have to post three times a day on LinkedIn. “It doesn’t matter if it’s good.” The SEO consultant explained that the website had to be loaded with keywords, and that a big budget needed to be set aside to develop inbound links. An … | Continue reading


@seths.blog | 2 months ago

Empathy at a distance

… is almost as difficult as empathy up close. That person that’s not like you, from way over there, the one that’s on the other team–it’s hard to imagine what they’re dealing with. They don’t believe what you believe, they haven’t experienced what you’ve experienced. And the pers … | Continue reading


@seths.blog | 2 months ago

Compared to perfect

Perfect is useful. It’s an absolute measure, a north star, a chance to improve our work. But it’s also a shortcut to persistent dissatisfaction. Compared to perfect is helpful when we’re creating something. But it’s also worth noting that perfect is unattainable. What’s on offer … | Continue reading


@seths.blog | 2 months ago

Practical approaches for more effective teamwork

Give credit, take responsibility Get aligned on timeframes Insist on a spec, write one, improve it Agree on a budget Keep a calendar Don’t hold a grudge Speak up clearly and generously Show your work Share your fears Make promises and keep them Do the reading Talk about people on … | Continue reading


@seths.blog | 2 months ago

The conspiracy of mediocrity

Solo mediocrity is rampant, of course. We know that toasting the bread before making the sandwich makes it more delicious, but in service of convenience and speed, we skip a step. It becomes a conspiracy when more than one of us is involved. The freelancer who offers cheap and or … | Continue reading


@seths.blog | 2 months ago

Your audiobook

Here’s a useful habit that’s more than a hack… The next time things are going well, when a project is about to launch, when a meeting has been successful, when the sun is shining… take your phone and go for a walk. Hit record on an audio app and make a twenty-minute audiobook. Ta … | Continue reading


@seths.blog | 2 months ago

Omitting the herbs

Without salt, human beings don’t survive long. But it’s possible to eat for a month without tasting an herb. The food will sustain you. Herbs are an expensive non-obvious addition, while also being a bargain if the goal is to create delight, interest or satisfaction. As we digiti … | Continue reading


@seths.blog | 2 months ago

Language conceals and reveals

When a non-expert brings a strong point of view to a complex discussion, the words might not mean what they seem to mean. What might be being said is, “I’m worried. I’m afraid. I don’t understand. I am looking for solace.” Answering emotional word salad with logical insight doesn … | Continue reading


@seths.blog | 2 months ago

Redefining a profession

Pharmacists used to mix chemicals by hand to create prescriptions. Opticians used to grind lenses from scratch. Lawyers used to start with an empty page. Graphic designers needed to know how to draw. All of these jobs are still important. None of them are the same as they were th … | Continue reading


@seths.blog | 2 months ago