Dueling Text Messages from the Clinton and Trump Campaigns

It's interesting to see how the Clinton and Trump campaigns chose to reach their core supporters by text message in the past few hours after the second debate. | Continue reading


@webinknow.com | 8 years ago

After the VP Debate, He Who Loses Becomes the Marketing Winner

Both the Trump & Clinton campaigns had interesting approaches to getting the word out in the hours after the debate was over. All marketers can learn from this. | Continue reading


@webinknow.com | 8 years ago

Join Me at The Nature of Business Executive Program in Panama

The Nature of Business program focuses on what leaders can learn from our biosphere and how we can apply that learning to better run our businesses. | Continue reading


@webinknow.com | 8 years ago

Partisan Porn at the Debate

US Presidential debates are a game and there is a great deal that marketers of any product or service can learn from them. | Continue reading


@webinknow.com | 8 years ago

You Are What You Publish

Your job is to create the content that people will find that will educate and inform and drive them into a buying process. | Continue reading


@webinknow.com | 8 years ago

Inbound Marketing in Japan to Grow Business!

Yes, marketing in Japan has differences. But there are tremendous opportunities for companies like HubSpot who make the leap. | Continue reading


@webinknow.com | 8 years ago

Advertising Is Inherently Egotistical

True marketing success requires more than advertising and more than just talking up your products and services. | Continue reading


@webinknow.com | 8 years ago

The Importance of Owning Your Content Real Estate

Blogging is a great front door for any individual or organization because it is real estate on the web that you can own. | Continue reading


@webinknow.com | 8 years ago

Facebook Live Is Great for Real Time Content Marketing

A picture may be worth a thousand words to tell a story at a distance, but live video brings your followers right along with you in the moment. | Continue reading


@webinknow.com | 8 years ago

To Win, Donald Trump Needs More Than Real-Time Marketing & PR and So Do You

Donald Trump won the Republican Primary because he was the best candidate in generating media attention, but this won’t be enough to win the general election. | Continue reading


@webinknow.com | 8 years ago

The Power of Excellent Design

Great design enhances any product or service. | Continue reading


@webinknow.com | 8 years ago

Your Customers’ Buying Process Is Not Different

Buyers are in charge of relationships with companies they choose to do business with. | Continue reading


@webinknow.com | 8 years ago

Ivanka Trump Newsjacks Her Own RNC Speech with Sales Pitch for her Dress

Never cheapen your speech with a blatant sales pitch. | Continue reading


@webinknow.com | 8 years ago

Enhance Your Content Marketing with LinkedIn Sponsored Content

LinkedIn Sponsored Content offering is a way for marketers to increase the reach of content that they create on LinkedIn by targeting specific audiences. | Continue reading


@webinknow.com | 8 years ago

Tasha Returns! (How To Make A Big Announcement Even Bigger)

John Archibald shows how to break big news with maximum effect when he announced Tasha Kai would re-join Sky Blue FC. | Continue reading


@webinknow.com | 8 years ago

The New Rules of Sales and Service Now Out in a Revised and Updated Paperback Edition

Today, the revised and expanded paperback edition of The New Rules of Sales and Service releases in bookstores and online. | Continue reading


@webinknow.com | 8 years ago

Brand Journalism at Cleveland Metropolitan School District

CMSD use journalism techniques to communicate to students, parents, the media, and the wider Cleveland community. | Continue reading


@webinknow.com | 8 years ago

My Name Is

Is it just me? Or does the practice of starting an email come-on with “My name is…” annoy you too? | Continue reading


@webinknow.com | 8 years ago

Tony Robbins & I Discuss 2016 US Presidential Candidates’ Marketing Strategies

The U.S. Presidential election of 2016 has proven to be one of the best marketing case studies in history. | Continue reading


@webinknow.com | 8 years ago

HubSpot and Ten Years of the Inbound Marketing Movement

Ten years ago today, Brian Halligan and Dharmesh Shah co-founded HubSpot. | Continue reading


@webinknow.com | 8 years ago

Is Angie’s List an Email Spammer?

An organization that helps determine businesses’ reputations needs an impeccable reputation itself. | Continue reading


@webinknow.com | 8 years ago

Witnessing The Future And Not Recognizing What’s Happening

When that new thing comes along, be it new music (EDM) or a new app (Snapchat), or a maybe disruptive way of doing something (Uber) it seems strange at first. | Continue reading


@webinknow.com | 8 years ago

Sales & Marketing Basics: Align With The Way People Buy

There’s a huge disconnect between the way people research products and services they are interested in and the way companies market and sell. | Continue reading


@webinknow.com | 8 years ago

Hillary Clinton’s Social Media Sharing Secret Weapon

Hillary Clinton has perfected the art of the selfie – she shoots them herself! | Continue reading


@webinknow.com | 8 years ago

Social Media and the Secret Lives of Teenagers

American Girls: Social Media and the Secret Lives of Teenagers is an important book to learn how the young generation—both girls & boys—use their smartphones. | Continue reading


@webinknow.com | 8 years ago

The Woman Card on Kickstarter is Awesome Newsjacking of Donald Trump

We’re witnessing a marketing and communications revolution. Real-time communications are immensely powerful. | Continue reading


@webinknow.com | 8 years ago

The Hidden Value of Content Marketing

Don't let your bosses diminish the hidden value of social media as search engine fodder and as a valuable type of information that people share. | Continue reading


@webinknow.com | 8 years ago

Danger: Avoid Newsjacking Negative Stories

It is always best to avoid newsjacking a negative story unless your company has a legitimate tie to the news. | Continue reading


@webinknow.com | 8 years ago

Salespeople and Marketers (Finally) Working Together

By understanding the new buying process, we can close the gap between marketing and sales and grow business faster. | Continue reading


@webinknow.com | 8 years ago

When Your Colleagues and Bosses Say "No" to Real Time Communications

You'll have to convince your boss to invest in real-time content creation, because it's a new way of gaining attention. | Continue reading


@webinknow.com | 8 years ago

Book Review: "Disrupted" by Dan Lyons

While "Disrupted" is well written and funny in places, it is very critical of HubSpot and the entire startup economy. | Continue reading


@webinknow.com | 8 years ago

What Gift Will You Give Yourself?

We’ve all have the opportunity to make an important mindset shift, to give ourselves the gift of a reinvented life. You can do it too. Start today. | Continue reading


@webinknow.com | 8 years ago

My Favorite Epic Tweets from the First Decade of Twitter

Here are some of the epic tweets that signaled growth spurts in the social network. | Continue reading


@webinknow.com | 8 years ago

Bringing Online Content to Your Offline Marketing

The integration of offline to online as well as online to offline is a fascinating new frontier for marketers. | Continue reading


@webinknow.com | 8 years ago

Injecting personality into your (boring) service offering

With any highly competitive business, it is important to stand out from the crowded field. | Continue reading


@webinknow.com | 8 years ago

Trump: the Real Time Marketing Master that the Pundits Dismissed

The best way to market any product or service is not the traditional advertising route. A focus on real-time communications gets you noticed. And its free. | Continue reading


@webinknow.com | 8 years ago

Sales Then and Now

People hate to be sold to, but in the old days they had no choice. Today, people like to buy because they have far more choices than in the past! | Continue reading


@webinknow.com | 8 years ago