Several boys were told to cut their hair based on school dress codes. This is what The Longhairs community advocates for and is an excellent newsjacking. | Continue reading
AI in marketing has a lot hype right now, kind of like social media marketing did about ten years ago. But you need to know the basics. | Continue reading
Your mobile device is an amazing sales and marketing tool and it is available to you 24x7. | Continue reading
Resist the temptation to hype products and add value instead. People will be eager to do business with you. | Continue reading
Sales and marketing on social networking sites like LinkedIn can be tricky for people who are accustomed to the typically aggressive interruption style approach | Continue reading
Snapchat Stories has emerged as a fascinating way to communicate with a market in real time and is used in business and finance. | Continue reading
At American Airlines, real-time customer communications is running for the entire airline all the way up to the CEO. | Continue reading
I’m excited that the newly updated 6th edition is out in the next few days in the USA and will soon reach other countries around the world. | Continue reading
I got an email from American Express informing me that the privacy selections I made were going to be changed without my permission. | Continue reading
At IKEA, instead of just having a list of products, the company identified how best to organize and showcase what’s available. | Continue reading
It's time to end the adversarial approach to selling. Let’s transform sales together. | Continue reading
When a newsjacking opportunity pops up, the moment to act is NOW. | Continue reading
Many marketers rely on “First Registration” and “Last Click” campaign measurements - data purport to provide insight but instead serve to mislead. | Continue reading
Buyer personas, the distinct demographic groupings of your potential customers, are critically important for successful marketing that leads to sales success. | Continue reading
Few marketers use sound in their marketing programs. And of those who do use sound, nearly all purchase stock music that is by definition not exclusive to them. | Continue reading
Last night, Brian Halligan won Jerry Garcia’s iconic “Wolf” guitar at a charity auction, generating some $3 million for the Southern Poverty Law Center. | Continue reading
Facebook Live is an excellent tool for internal communications. | Continue reading
Every decade or so, a new technology appears in the market and people are scared because they don’t understand it. | Continue reading
Online privacy is important to all and there’s nobody better than Nuala O’Connor to give us a quick overview. | Continue reading
Here's some great advertising from Kimberly-Clark Israel -- the I.O.Toilet, world’s first connected toilet paper holder. | Continue reading
When a new social network pops up and the defining characteristic is that it is like another social network but better, it’s doomed. | Continue reading
Instead of only working on stuff for the future, like email copy for next week, effective marketers should also be focused on what’s happening right now. | Continue reading
Credo Education did some newsjacking by release of learning modules to teach people how to identify fake news and test their knowledge | Continue reading
In his new book Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, Adam Alter looks at the age of behavioral addiction. | Continue reading
The idea of mystery in the sales process is over. There is no more 'selling'—there is only buying. | Continue reading
For somebody in a highly visible position, there is a fine line between defiantly delivering your thoughts to the world and appearing unhinged and impulsive. | Continue reading
People like me who failed to change our passwords meant that bad actors got a compromised password from somewhere else and managed to get into Skype. | Continue reading
Gapingvoid artistic director Hugh MacLeod takes a complex concept and turn it into a wonderful design that entertains as well as gets you to think. | Continue reading
It is essential to shift out of the marketer’s comfort zone of preaching about products and services and instead create valuable information. | Continue reading
If you anticipate a major news story years into the future and build your content effectively, you get noticed at the time that your expertise is in demand. | Continue reading
Okay, so Instagram is a fun way to share photos with your social network. But how can you use it to market your product or service? | Continue reading
Today, mobile is the dominant way we consume content. | Continue reading
Tony Robbins says: “It is in your moments of decision that your destiny is shaped.” | Continue reading
When you stare at your monthly ad budget and shake your head in disgust, remember that you’re just renting your marketing. Create content and you can own it. | Continue reading
Want to know an SEO secret that almost nobody will tell you? Do not delete old content! | Continue reading
And don’t put all of your content resources with the social networking companies who can do with it anything they choose. | Continue reading
This is a story about my personal experiences in the medical system exploring opioids, medical marijuana, and the legal weed marketplaces. | Continue reading
Here are some basics to keep in mind as you create a content strategy | Continue reading
Content sells products to guys with long hair. There’s no doubt that content in the form of a well written blog has the power to sell your product too. | Continue reading
Trump, Bush, Clinton, & Sanders from New Hampshire to the White House I explain the nutty 2016 election cycle. | Continue reading
The best salespeople and sales organizations are providing just the right content to answer questions and to move people through the buying process. | Continue reading
Matt Risinger has nearly ten million views on his fantastic YouTube channel, serving to introduce potential customers and partners to his excellent work. | Continue reading
The Clinton campaign used the traditional playbook while Donald Trump focused on real-time media | Continue reading
The U.S. Presidential election season of 2016 has been an absolutely fascinating marketing case study. | Continue reading
David Meerman Scott is available to present at at sales kickoff meetings to share how other successful organizations are reaching buyers and growing business. | Continue reading
A new film about how two guys infiltrated the campaign events of Presidential candidates including Donald Trump and Hillary Clinton. | Continue reading
Yes, the media can help your business. But reporters can also dig for information that’s bad for your reputation. | Continue reading
Spicer’s Music, a full-service music store in Auburn Alabama, shares music throughout their local community. | Continue reading