Adults in China will spend an average of 1 hour 38 minutes with their smartphones daily in 2017. | Continue reading
According to eMarketer’s first digital video viewing forecast, adults in the UK will spend an average of 53 minutes per day watching digital video this year, a tally more than double what it was five years ago. | Continue reading
More marketers in the UK revised their ad budgets upward in Q1 2017 than cut back, with greater digital and total media advertising particularly notable. | Continue reading
Seven in 10 internet users in Germany agree at least somewhat with a proposed law to fine social media sites up to €50 million ($55.3 million) for failure to remove hate speech and fake news reported by users within a week. | Continue reading
Ant Financial’s designs on expansion in Southeast Asia have been substantial and show no signs of abating in 2017. In its latest move, the company absorbed ecommerce platform Lazada’s payments operation with an eye to the future. | Continue reading
Search continued to lead digital marketing efforts for companies worldwide in 2016. At least eight in 10 agency and marketing professionals said they continued to carry out search efforts last year, ahead of social and other approaches. | Continue reading
More than half of French website visits came via mobile phones in March 2017, and Android increased its lead as the most common operating system powering those devices. | Continue reading
Mike Isabella, director of customer engagement at Timberland, and Daniel Meehan, founder and CEO of mobile advertising technology provider PadSquad, talked with eMarketer about custom ad formats—and why ad tech can no longer ignore creative. | Continue reading
Spending on digital formats helped boost total advertising outlays in Spain last year, while print media in particular saw year-on-year declines. | Continue reading
An enriched augmented reality experience. Virtual spaces for chatting with friends. Improved chatbots and AI. These and other features were on the agenda at Facebook's annual developers' conference. eMarketer's Debra Aho Williamson reports from San Jose. | Continue reading
With its competitors copying many of Snapchat’s core features, the company launched new filters with one key twist—augmented reality (AR). Funny enough, Facebook introduced an AR platform the same day. | Continue reading
Online payment transactions still dominate the digital payment market, but mobile transactions are experiencing a dramatic growth rate. | Continue reading
There are a number of threats hindering US ad and marketing professionals’ data-driven marketing efforts, research indicates. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Spotify is launching a Messenger bot; Bike-sharing platform Ofo claims $2 billion valuation; and more. | Continue reading
Smart TVs continue to see strong demand in China, where a growing number of consumers use the devices to watch their favorite programming and to access the internet. | Continue reading
Eight out of 10 users ages 18 to 35 say they would consider purchasing smart-home technology. | Continue reading
Snapchat has found itself enmeshed in a controversy in India after its CEO was alleged to have described the country as poor. But the social sharing platform has yet to really find success in the market. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Is Walmart acquiring another retailer?; Ant Financial ups MoneyGram bid; and more. | Continue reading
Nearly 30% say their companies have plans to adopt marketing automation in the future. | Continue reading
US advertisers will spend $32.56 billion on programmatic digital display ads in 2017, according to eMarketer’s latest forecast. By 2019, investment will climb further, making up 84.0% of all US digital display ad expenditures. | Continue reading
Artificial intelligence and robotic technologies could be the future of healthcare. But convincing people in the UK that that’s a good thing will take a great deal of effort. | Continue reading
If you were hoping to add some live sports to your Netflix viewing options, sorry to disappoint you. “Investors ask us about Amazon’s move into NFL football,” the company said in a statement Monday. “That is not a strategy that we think is smart for us.&rd … | Continue reading
Young people in China are twice as likely as those in the US to agree with the statement: “I share everything I do online.” | Continue reading
A survey found that nine out of 10 of internet users in Spain said they used social media at least “occasionally” to search for employment. | Continue reading
Richard Reeves, managing director at the Association for Online Publishing (AOP), talks about the issues facing publishers, particularly relating to ad fraud and brand safety risks, as they move toward digital platforms. | Continue reading
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Karin von Abrams offers an overview of France’s digital video market. How many consumers are watching digital video, and what platforms and channels are they using? | Continue reading
Snapchat, Facebook and Instagram are all popular among young people, but Snapchat stands a bit ahead of the others, winning the battle for daily use, according to new research. | Continue reading
Hyperbolic and fake news sites not only court millions of viewers, but they are also shared voraciously on social media sites, profiting from disinformation. eMarketer’s Sean Creamer spoke with Wayne Gattinella, CEO and president of DoubleVerify, a provider of viewability a … | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Apple to test self-driving cars in California; Uber restarts service in Taiwan; and more. | Continue reading
In the midst of Fonterra’s ongoing campaign to promote its Anlene brand of bone health products, eMarketer’s David Green spoke with Rohini Behl, marketing director of Fonterra Brands Indonesia, about the New Zealand-based dairy cooperative’s strategy to have a c … | Continue reading
About three-fourths of cross-border digital buyers in China and in the US say they prefer to buy from global stores. | Continue reading
Tutorials are the most heavily subscribed type of channel among YouTube users in Indonesia. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: How much will Hulu’s upcoming live TV service cost?; Amazon readies mobile wallet in India; and more. | Continue reading
Australians are excited about wearables thanks in part to the elite athletes that wear them. | Continue reading
Ant Financial continued its aggressive moves into markets in Asia, this time by partnering with Indonesia’s BlackBerry Messenger operator, the media conglomerate Emtek Group. | Continue reading
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Lauren Fisher discusses the increasingly powerful targeting capabilities available to advertisers. From loosened restrictions on ISP tracking to the new “Snap to Store” produc … | Continue reading
Snapchat has seen a growing threat over the past few months—social networks like Facebook and Instagram were copying its signature offering. Now the threat is more real than ever, with Instagram Stories reaching more daily users than Snapchat. | Continue reading
In the ultracompetitive hotel business, executives invest more in digital marketing and social to boost awareness amid threats from Airbnb, Priceline and Expedia. | Continue reading
UK digital ad spending growth in 2016 was helped by a 50.8% rise in mobile ad investment, according to data from IAB UK and PwC. | Continue reading
Mobile payment transaction value in Q4 2016 was up nearly 42% against the previous quarter, according to a new report. | Continue reading
eMarketer analyst Mark Dolliver highlights recent research on millennials' news consumption habits. Are younger people getting news from digital channels? From mobile? The answers are surprising. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook Messenger reaches 1.2 billion users; Roku and TiVo team up; and more. | Continue reading
A third of people in the US who own virtual reality devices are happier than they expected with their new toys, while a tiny minority said the devices fell below their expectations. | Continue reading
Subscription video-on-demand (SVOD) revenues are rising rapidly in China as the number of consumers willing to pay for video moves sharply higher. But advertising still makes up the largest part of overall digital video revenues, and will continue to do so for the next few years, … | Continue reading
If US consumers think they’re paying too much for their iPhones, they should see how much the device costs in Argentina. | Continue reading
The UK has long been a solid market for Apple and its mobile operating system. However, Q4 2016 saw particularly strong smartphone sales figures for the company, with the proportion of total sales of iOS tracking incredibly close to Android. | Continue reading
The share of ecommerce sales on mobile devices continues to climb in South Korea, bolstered by a high smartphone penetration rate and fast mobile networks. | Continue reading
Most consumers have the same expectations of small-business sites as they do for large chains, so if a site is outdated or offers a bad mobile experience, many are left with a bad impression—and may be less likely to make a purchase. | Continue reading