Amplify's Jonathan Emmins topping the Event 100, Bud Light's American-themed store, Samsung's global choirs, Heathrow Airport's personalised welcome and Norwegian Air's 5D virtual reality experience are among Event's most read stories this week. | Continue reading
A World of Gin is hosting a pop-up featuring brands including Brighton Gin, Hayman's Gin, Mason's Yorkshire Gin and Shetland Reel. | Continue reading
Automotive brand Jaguar will launch its experiential Art of Performance tour tomorrow (10 December) in India. | Continue reading
Leeds-based events agency Hatch Communications has been appointed by energy drink brand Boost to oversee its social media and experiential activity. | Continue reading
Creative agency Undercurrent has launched a new venture focused on branded content, called The Drop. | Continue reading
Samsung Electronics has teamed with the Science Museum to launch Digital Lab, a research project exploring new ways to use the latest digital technologies to engage and inspire the museum's visitors. | Continue reading
This weekend Bacardi is curating its 'No Commission' art exhibition, La Belle Assiette will host a Christmas pretox and Kylie Minogue opens her first ever pop-up. | Continue reading
In tune with indulgence at Christmas, Event lists three catering styles for those with a sweet tooth. | Continue reading
Fragrance and scented candle brand True Grace has launched a pop-up in John Lewis' Oxford Street store, which aims to help guests design the 'perfect gift'. | Continue reading
Live events agency Vivid Event Group has announced a rebrand to BE Vivid, in response to further insight behind live brand experiences. | Continue reading
Australian pop star Kylie Minogue is launching a pop-up shop for the first time, at London's Royal Albert Hall, tying in with her two Christmas shows taking place at the venue. | Continue reading
Brand experience agency Sense has appointed Sally McLaren as board director, as it seeks to expand its creative and integrated channel offering. | Continue reading
Online delivery service Deliveroo is hosting an interactive lounge area at the forthcoming Spirit Show, dubbed the Roo-Fuel zone. | Continue reading
Sony has devised an immersive experience for fans of Resident Evil, tying in with the imminent release of the last instalment in the film franchise. | Continue reading
Guests were invited to Beautycon Festival on 3 December to enjoy a range of experiential and immersive activations from beauty brands. | Continue reading
Coca Cola South Pacific is kicking off one of its largest sampling programmes to date in Australia, with the aim of promoting its Glaceau smartwater brand. | Continue reading
Technology company Apple and creative photography brand VSCO have teamed up to stage a photography masterclass. | Continue reading
Mobile phone and technology brand Samsung is putting on a performance from a different world choir each day in the run up to Christmas, to celebrate its Gear S3 smart watch product. | Continue reading
Dark rum brand Kraken staged a 'Black Christmas' feast in East London last night (5 December). | Continue reading
Heathrow Airport and street artist Ben Eine have partnered to create a welcome home to remember with personalised banners for passengers. | Continue reading
Creative agency Initials has hired Paul Gygi as the agency's new creative director. | Continue reading
Short-term retail space company Storefront has been tasked with creating a pop up for Swedish sock brand Happy Socks. | Continue reading
Sports brand Nike Lab has opened two new stores in Tokyo and Chicago, with both featuring immersive elements. | Continue reading
Canadian athletic apparel retailer Lululemon Athletica is hosting a series of morning yoga classes throughout December. | Continue reading
Red Bull has partnered with escape room venue providers Breakout to house live national qualifiers of its Mind Gamers event. | Continue reading
US beer brand Bud Light is hosting a US-themed concept store in London, serving up some of the most iconic, in-demand brands that are difficult to get hold of outside of America. | Continue reading
Mobile phone brand Alcatel has been announced as the main sponsor for the British Style Collective presented by The Clothes Show, which will run from 7-9 July next year. | Continue reading
Today (5 December), jewellery brand Swarovski and creative agency Yello Creative are teaming up to stage immersive activity at the Fashion Awards 2016. | Continue reading
Mattress retailer Silent Night is inviting people into an interactive world of dreams at its Studio Out The Box event. | Continue reading
Beer brand Budweiser and taxi service Uber have teamed up to launch a responsible drinking campaign, which aims to ensure people get home safe by offering free rides to new users throughout December. | Continue reading
Chocolate brand Ferrero Rocher opened its dessert pop-up 'Dolce by Ferrero Rocher' yesterday (1 December) in central London. | Continue reading
William Grant & Sons whisky brands Glenfiddich and The Balvenie have partnered with Knightsbridge restaurant The Rib Room and Terrace to create a cosy Scottish retreat. | Continue reading
Swiss International Airlines will challenge guests to a snowball throwing contest in London's Spitalfields Market. | Continue reading
Lego's Santa Express has pulled up in shopping centre Liverpool One, marking the first time that installation has been seen outside London. | Continue reading
Bread and flour company Hovis has appointed creative agency Hot Pickle for its experiential campaigns in 2017. | Continue reading
Yesterday (30 November) several brands with stores in Fitzrovia, central London, welcomed guests inside for food, drink and discounts. | Continue reading
Brand experience agency Sense has announced the launch of a new agency in the USA, following a client win with The Economist's North America Business. | Continue reading
With retail and shopping front of mind in December in the run-up to Christmas, Event looks at retail spaces available for events. | Continue reading
To mark the annual shopping days of Black Friday and Cyber Monday, Event looks at five of the best brand events staged by online companies in the real world. | Continue reading
This weekend House of Vans and Disney Pixar will team up to showcase a Toy Story collection, Ketel One and the Meredith Collective stage Winter Yulefest and Norwegian invites guests to experience 5D reality. | Continue reading
Beefeater Gin is hosting a Christmas cocktail-themed event for the second instalment of its London Tonic Series, where it aims to put an entertaining spin on future drink trends. | Continue reading
Experiential marketing agency Mars Events has been appointed by Danone UK to conceptualise, produce and activate a brand experience campaign for the relaunch of the Activia yoghurt brand. | Continue reading
Today (30 November) Luxury automotive brand, DS Automobiles, is staging an immersive experience with the launch of its DS Urban Store at Westfield London. | Continue reading
Vodka brand Ketel One is the official partner for London's Winter Yulefest, a winter festival created and staged by The Meredith Collective. | Continue reading
Yamaha Music London, Yamaha's flagship retail store in Europe, is treating its customers to late night live music sessions to celebrate the Christmas season. | Continue reading
Supermarket brand Lidl unveiled its first pop-up restaurant in Spain over the weekend. | Continue reading
House of Vans is partnering with Disney Pixar to showcase a collection celebrating Toy Story movies. | Continue reading
Food company Dole is celebrating the launch of its new frozen fruit packs by giving away 3,000 free smoothies to passers by. | Continue reading