The team at 21 Handshake just got back from Digital Marketer’s Traffic and Conversion Summit and we're excited to share our biggest “a-ha!” moments with you. First up: getting rid of your marketing department… and your sales department. Yep, we mean it. They both have to go. Befo … | Continue reading
By now, many of us know that Facebook’s algorithm gives preference to native videos, especially Facebook Live. However, the stats behind this bias are still pretty shocking. A recent study released by social media analytics platform quintly...read moreThe post The Ins and Outs of … | Continue reading
Blog is the most consistent source of traffic. And right so. You write on awesome topics that people are interested in. Traffic starts increasing and you increase the blog post frequency. However, soon the content topics for blog start drying. You struggle with the mediocre ideas … | Continue reading
Yes, a lot of people still listen to the radio – some estimates have as many as 93% of U.S. listening to the radio at least once a week. But what does "radio" mean? Are we talking AM or FM? What about Satellite Radio? And let's not forget the rise of internet radio through source … | Continue reading
Everything’s going great. You’re successfully running your online community of customers, partners, influencers, developers, bloggers, and others in the sphere of your company’s ecosystem. But you’re still thinking, “How do I supercharge the passion I...read moreThe post Communit … | Continue reading
Writing and marketing content is a tough job. Storytelling, branding, finding unique voice, pleasing humans and search engines, tracking performance and constantly improving is an everyday activity. How about we serve you with some content marketing jokes to make this day a littl … | Continue reading
Of all the decisions you’ll make when you set up your eCommercesite, one of the most important is its color scheme. In fact, color choices can be more important than copy, images and even the...read moreThe post How to Use Color to Subtly Influence Customer Behavior appeared firs … | Continue reading
You've probably seen them at the top of search engine pages – those boxes that specifically answer data-oriented questions fast. If you want to ask Google, "What is inbound marketing?" you don't even have to look at site links, because that answer box up top will tell you. | Continue reading
I understand why content marketers may avoid SEO: it seems complicated and time-consuming. But I’ve got good news. Today, you’ll learn why content marketers like you are well-positioned to use SEO tactics — possibly even more so than *cough* an SEO like me. Keyword research doesn … | Continue reading
If you’ve spent any time on the Internet in the last few months (and we know you have), you’ve probably heard a lot of buzz around the topics of AI, deep learning, and cognitive marketing....read moreThe post Influencing the Influencers: IBM’s Advanced Influencer Marketing Strate … | Continue reading
Beyond hiring an all-star team of employees and driving sales, building a small business requires crafting an effective brand. According to Inc.com contributor AJ Agrawal, what makes a brand effective is its set of highly...read moreThe post How to Achieve Consistent Branding on … | Continue reading
Instagram is currently in the process of reviewing it's new Instagram algorithm feature implemented last year. Instead of a "first come, first served" publishing route, Instagram will be positioning posts with a calculation that includes a number of different factors like activit … | Continue reading
The Cleveland Cavaliers are currently in first place in the Eastern Conference. They’re also the first team in the NBA, and professional sports as a whole, with their own dedicated social network. Named after the...read moreThe post Cleveland Cavaliers Launch a One-of-a-Kind Soci … | Continue reading
This content intelligence worksheet will jump start your efforts to plan a system of content intelligence. This worksheet is inspired by the three pillars of small data success: collect, analyze, and interpret the right data answering the right questions about your content effect … | Continue reading
Growth hacking is the newest kid on the block and it’s pretty popular. Everyone wants to be friends with it and claim to know what it’s all about. Well, it’s confusing. Every digital marketing or SEO guy has his/her own growth marketing perspective. There are dozens of blogs with … | Continue reading
Content marketing has changed dramatically in the last decade. It was limited to pleasing search engines with techniques like keyword density and meta optimization. But today, companies know that driving traffic through content is not enough. It should have the power to hold visi … | Continue reading
1. Let’s start with the basics. We are not a word machine. If the last blogpost was delivered in an hour that doesn’t mean we can do 10 a day. 2. We don’t really know all the words from the frigging dictionary. Don’t expect us to mouth the synonyms. 3. Writer’s block is not a […] … | Continue reading
Writing content is a sacred job. It takes passion, love for reading and a hell lot of focus. I learned the tricks of the trade pretty late in the career, given that most of my content writing tips came from SEO ‘mentors’. They wanted me to stuff keywords whether the copy made se … | Continue reading
With over 400 million users and a network of CEOs averaging about 930 connections each, LinkedIn has become the premier business social networking website. However, while these specific insights indicate why LinkedIn marketing should be...read moreThe post Why You Should Market Y … | Continue reading
Do you consider yourself an influencer? You should! The definition of an influencer is as follows: a person or thing that influences. Okay. That doesn't tell me much but to influence by definition is: the action or process of producing effects on the actions, behavior,opinions, … | Continue reading
Did you know that 70% of marketers say they lack a consistent or integrated content strategy and that 60% of business marketers say they’re unable to measure ROI on the content they produce? Surprisingly this is true for many businesses out there. Of course, I am sure that while … | Continue reading
Outsourcing content is almost essential to run a successful website in 2017. You keep it updated regularly, so you’re always getting new readers and hopefully new customers, too. At the same time, you’re not having...read moreThe post Outsource Your Content: Where To Look & How t … | Continue reading
Are you wasting your marketing dollars acquiring customers that don’t stick around? While some churn is inevitable, a low customer retention rate is bad news for any business. It means your company will need to invest more money to acquire more customers in order to maintain the … | Continue reading
Creating content is only half the battle. If you want your ideas to stand out, you need to schedule time to edit your work before you press Post. Perhaps the most famous editing advice ever given is: “In writing, you must kill all your darlings.” Usually people attribute this to … | Continue reading
Traditional marketing focuses on “top of the funnel” activity. The mission for this type of marketing is simple: generate qualified leads who will convert into customers. Increasingly, however, companies are recognizing that’s simply not enough. After all, growth without retentio … | Continue reading
Successfully marketing on social media takes time, effort and right social media tools. And if you’re like most people, you simply don’t have enough hours in the day or access to all the resources you need to truly meet your social media marketing goals. So, what do you do? Rath … | Continue reading
Email marketing is a powerful tool that drives customer interest, engagement and retention. It’s been found that marketing through email results in three times as much engagement as social media. In fact, 91% of Americans...read moreThe post 3 Email Marketing Platforms With Great … | Continue reading
The effectiveness of PBNs (personal blog networks) has been murky for some time and can get your SEO dinged severely by Google. But, in some cases, it can be worth the time and investment. If...read moreThe post This SEO Tactic Can Still Work in 2017, Here’s How to Get Started ap … | Continue reading
As if search engine algorithms weren't enough, right? But it's true – social media sites have their own algorithms that decide when and how posts are shown in their news feeds (along with other important decisions). And just like Google, understanding how those algorithms work is … | Continue reading
If you’re like me, you probably get a good laugh out of Internet memes too many times a day. It’s clear that memes are a major part of our digital culture, but is there anything more...read moreThe post A Scientific Breakdown of Memes appeared first on Social Media Explorer. | Continue reading
New content is great – as long as it's new! But how do you know if you're talking about something original or copying what all your competitors said last month? You do a little research first – and that's what content curation tools like these are for! See what tools on our list … | Continue reading
When you are just starting an e-commerce business, chances are that you don’t have a lot of marketing budget with which to work. But that’s okay. All it takes is a well-designed, speedy website (not sure how fast your site loads? Try out this free speed checker tool) and a bit of … | Continue reading
Do you ever feel like Facebook is a popularity contest? Your feelings would be correct. Because the popular posts get show in the news feeds. What does this mean? This means that if your post gets more likes, more comments, more shares (i.e. all are known as engagement), your … | Continue reading
If you’ve ever experienced issues with sharing documents, not being able to access documents from a remote location, or connecting to videoconferences Google has come up with solutions for you! With a re-vamped G Suite and updated Google Hangouts all of these actions will be... | Continue reading
Reddit is a big, scary place for businesses. Users on this platform are known to start petitions against businesses. However, if you are willing to put the time and effort into understanding Reddit and how to effectively use it for marketing purposes, it one of the most influenti … | Continue reading
Your business needs to attract customers, as well as build a loyal fan and follower base. As you would expect with the digital world, there are many online avenues and channels your business can utilize...read moreThe post Online vs. Offline Marketing: An Infographic appeared fir … | Continue reading
I became a fan, and practitioner, of content marketing after I went through HubSpot’s Inbound Marketing University about seven years ago. Marcus Sheridan’s Ted Talk four years ago just reinforced my commitment to combining this form of marketing with the traditional outbound mark … | Continue reading
Website bounce rates are a favorite metric for judging just how effective a web page is: If a lot of people are immediately leaving once they load a page, then something is wrong. That's why we've gathered the top reasons for high bounce rates and what you should do about them. … | Continue reading
Let’s get right to the point: your words matter.They can engage, excite, and produce action, or they can be dull, frustrate and drive your prospects away. No need to ask which you’d prefer. But, I get it. Writing copy for your website can be overwhelming. There’s so much you wan … | Continue reading
We've thrown out a lot of social media tips at you lately, and we bet a lot of teams are wondering, "When should we do all these things? We're already busy enough!" We understand! That's why we're going to propose a quick social media daily checklist to complete every workday. Th … | Continue reading
Just like most other sectors of marketing, healthcare marketing has made a big shift in the last couple of years. Consumers are now more informed than ever before and their needs and priorities have changed. Now is the time to sit down and put together... | Continue reading
As part of its ongoing monitoring program, the National Advertising Division (NAD) reviewed endorsements by Kourtney and Khloe Kardashian and Kylie Jenner (the Kardashians) that failed to disclose that they were paid to endorse a...read moreThe post FTC Cracks Down On The Kardash … | Continue reading
Reddit is one beast of a website. With over 150 million pageviews per month, it’s referred to as the ‘front page of the internet’ for a damn good reason. But getting on that front page...read moreThe post The Ultimate Cheat Sheet to Reddit: Get Acquainted with This Year’s Hottest … | Continue reading
The battle between traditional vs. social media advertising continues. Yes, we wish everyone could just get along, but there's only so many resources to invest in marketing, and target audiences continue to move toward social media as a key part of the sales funnel. So where does … | Continue reading
This is the fifth blogpost in a nine post series (originally published by IBM) focused on the intersection of customer experience and technology, data and analytics. This post covers the Second R of responsiveness and the importance of reducing waiting. Someone once said we spend … | Continue reading
Far too many B2B companies choose a reactive strategy in social media engagement – they'll only talk to someone directly if they are asked a question, or if someone raises a complaint. That strategy misses a lot of proactive opportunities to get involved! We like to say that soci … | Continue reading
Are you a fisherman, or rather an angler in colloquial terms? Are you dying to share your latest haul with fellow anglers? You’re probably wishing there was a way to do just that. But you’re...read moreThe post A Fishing Social Media Platform Is Catching On appeared first on Soci … | Continue reading
With this exclusive hostgator discount coupon code, you will Get 60% OFF on your next web site hosting. This hostgator domain coupon or you can say promo code is like web hosting for less with...[[ This is a content summary only. Visit my website for full links, other content, an … | Continue reading