The proliferation of robust marketing technologies available at reasonable prices has been instrumental in improving B2B marketing. | Continue reading
Amazon Prime is far from reaching its potential in the UK, according to an analysis, which finds the global ecommerce giant’s paid subscription service finished Q1 2017 at where its US analogue was in early 2015. | Continue reading
DWA media's global CEO Bob Ray and media director Whitney Powell talk about how business-to-business (B2B) advertisers are making the most of programmatic advertising for digital and TV. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook expands P2P payments within Messenger; South Korea’s food delivery scene grows; and more. | Continue reading
Digital ad spending in Ireland set a record in 2016, reaching a new high of €445 million with help from surging investment in mobile and social media advertising, according to the IAB Ireland and PricewaterhouseCoopers. | Continue reading
Most digital shoppers in Indonesia are starting their path to purchase on desktop computers, a move that seems unusual at first glance since the country is known to be a mobile-first market. | Continue reading
eMarketer analyst Paul Verna joins "Behind the Numbers" to discuss Amazon's deal to stream NFL games and the shifting shape of the live video landscape. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Is Google investing in LG?; Fox’s Sky buy gets EU green light; and more. | Continue reading
Live streaming got off to a comparatively late start in China, but consumer usage has shot up in the past year, and marketers are making a variety of moves to address the new audience. | Continue reading
UK payday lender Wonga is warning its customers to take precautions after revealing that personal information from about 245,000 accounts in the UK has been accessed in a data breach. As is usual in cases of data theft, the question for many observers is what actions will consume … | Continue reading
Americans are spending more time within mobile apps and less time within mobile browsers. However, the number of apps being used regularly is dropping, as users concentrate their activities in core apps. | Continue reading
Retail banks in the UK plan to close a total of nearly 500 branches this year as a result of falling demand for physical banking services in the face of online alternatives. Nevertheless, UK consumers aren’t ready to bank digital-only quite yet. | Continue reading
With new funds in the bank, India’s homegrown ecommerce platform Flipkart is better prepared to take on foreign competitors Amazon and Alibaba for control of market share. | Continue reading
Matt White, EMEA managing director at audience measurement firm Quantcast, talks about the role of machine learning in the digital advertising space and how artificial intelligence is unlikely to take all our jobs. | Continue reading
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Jillian Ryan discusses the challenges of personalizing B2B marketing, and highlights some strategies to move beyond simplistic solutions. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Pinterest hits 175 million users; Reliance Jio promo nixed; Deutsche Bahn adds video; and more. | Continue reading
A recent study found the majority of smartphone users in Japan ages 20 and older plan to wait before deleting an unused app on their smartphone. | Continue reading
UK video game industry sales expanded 1.2% in 2016 to a record £4.33 billion, paced by a double-digit jump in mobile game sales. | Continue reading
Nearly two-thirds of digital marketing decision-makers say advertisers in the country will cut allocations to Google and shift digital budgets elsewhere. | Continue reading
Consumers in Asia-Pacific are spending their time accessing social media platforms via smartphones. The region’s wealthy, social-focused smartphone users are an attractive target to advertisers. | Continue reading
Many consumers in Western Europe still hesitate to use mobile payment technology. But that behavior is changing, according to a recent forecast. | Continue reading
Amit Joshi, director of product and data science at fraud detection platform provider Forensiq talks about the growing sophistaction of in-app ad fraud | Continue reading
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Cathy Boyle discusses trends in digital ad pricing, and where prices are rising most dramatically. | Continue reading
TV has already been displaced by the internet as the medium of choice among many kids in Asia-Pacific. More than three-quarters of internet-using children ages 6 to 14 said they would rather only have access to the internet than just be able to watch television, according to a re … | Continue reading
Recent research suggests there’s an increased interest in cross-channel measurement and attribution this year, edging ahead of former go-to tactics like general audience analytics and programmatic media buying. | Continue reading
Digital travel sales in China are expected to surpass RMB725 billion this year, with an increasing number of internet users making travel bookings online. | Continue reading
Millennial men said they would be more apt to buy from brands that show LGBT people in their advertising. | Continue reading
Roughly seven in 10 US teens say they spend more than three hours per day watching video on their phones—more than any other activity. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Lyft raises $500 million in new funding; Are India’s startups overhyped?; and more. | Continue reading
Twitter Lite, a less data-hungry version of its service, is a move to entice users in countries with slow or spotty internet access, such as India. | Continue reading
A recent survey of UK internet users ages 16 to 49 found that the majority of respondents say they skip ads whenever they can. | Continue reading
The UK’s leading grocery retailers have come under increasing pressure from discount chains such as Aldi and Lidl. Price competition from AmazonFresh UK isn’t going to make things any easier. | Continue reading
New data shows some people are clicking on Facebook ads, and—duh!—those who click are more likely to buy. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: New social network Mastodon takes on Twitter; a look at Southeast Asia’s largest ecommerce sites; and more. | Continue reading
Grocery shoppers in Germany seek sales and sweepstakes on search and social before they go to the store. Grocers don’t post what they are seeking. | Continue reading
YouTube launched a new mobile app designed specifically for the Indian market that optimizes viewing on slow networks and lets its users view content offline. That’s especially important in a country with slow and relatively expensive internet access. | Continue reading
Linear broadcast TV remains the most common type of TV or video content viewed by internet users in Italy. But that may be changing, according to a study of social media commentary on the country’s most talked about programs. | Continue reading
A full 85% of digital buyers in Vietnam prefer to pay for digital purchases via COD. | Continue reading
Ecommerce companies like Gmarket, 11Street and Coupang have been successful in driving traffic to their sites. But a crowded market has left many in the red, despite growth in the sector. | Continue reading
Yoav Oz, co-founder of Spotad, which touts itself as the first Western demand-side platform (DSP) to enter China, talks about setting up in the country. | Continue reading
Consumers say they don’t mind personalized ads in general—they just don’t like the ones they’re seeing today. | Continue reading
Consumers in France are committed to buying groceries primarily in-store. Just 5% said their last grocery purchase was made digitally. | Continue reading
Almost two-thirds of email marketers worldwide use email automation, but more advanced techniques are not as popular, according to research from email marketing software provider GetResponse. | Continue reading
Wade Allen, vice president of brand and digital innovation at restaurant chain Chili’s, spoke with eMarketer about the technological challenges of personalization. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon targets UK B2B; WhatsApp considers P2P payments in India; Daimler makes robot taxis; and more. | Continue reading
Fashion-focused ecommerce retailer Asos recorded a nearly 40% increase in worldwide retail sales in its fiscal first half, in parallel with double-digit gains in several user metrics. | Continue reading
Traditional press experienced a surge in trust levels among consumers in Germany last year. While fake news is a concern in the market, many in the country get their political news from traditional news outlets like newspapers and public TV. | Continue reading
In the latest episode of Behind the Numbers, eMarketer's Paul Verna discusses the newest TV-on-the-internet service, YouTube TV. | Continue reading