World Duty Free, in collaboration with Disney, is staging an experiential activation at Gatwick Airport, ahead of the release of the film 'Rogue One: A Star Wars Story'. | Continue reading
Cadbury is taking giant branded delivery trucks across Australia with the aim of bringing joy to consumers, as part of its wider Christmas campaign. | Continue reading
Australian natural skincare brand Jurlique is hosting an evening feature advice and mini-treatments, to celebrate the opening of its European flagship store and spa rooms. | Continue reading
Fragrance house Illuminum is showcasing its curated collection of scents as part of an evening exploring the art of perfumes. | Continue reading
Online retail and e-commerce brand Ebay is opening what it calls the world's first 'emotionally powered' pop-up store. | Continue reading
Whisky manufacturer William Grant & Sons is to host a two-week pop-up that will feature brands within its ancient reserves portfolio. | Continue reading
Fashion retailer Uniqlo is staging an evening of Star Wars-themed entertainment to mark the release of Rogue One: A Star Wars story. | Continue reading
Low-cost airline Norwegian is launching a 5D virtual reality (VR) experience in conjunction with Boeing to offering 15-minute virtual transatlantic holidays to the USA. | Continue reading
Automotive brand Volvo has unveiled a series of Scandinavian-themed stores in Sheffield's Meadowhall and Intu Lakeside in Essex. | Continue reading
Rum brand The Kraken is staging an 'all black' Christmas in London on 5 December, in celebration of the brand's black spiced rum. | Continue reading
Vaping brand Vype is partnering with musician Tinie Tempah to create and showcase a limited edition range of t-shirts inspired by Vype's latest product, the Pebble. | Continue reading
Instagram is bringing together a number of UK independent businesses for its first-ever #Instagiftguide Christmas Fair. | Continue reading
Camera brand Kodak will launch its 'Kodak Ektra Darkroom' pop-up in Soho on 5 December. | Continue reading
Restaurant food delivery service Deliveroo has teamed up with celebrity Scotty T and competitive eater Kate Ovens to launch a student club takeover tour. | Continue reading
Santa will be making his annual visit to UK Hamleys toy stores this Christmas, from 26 November - 24 December. | Continue reading
Spirits brand Bacardi, in collaboration with art curators The Dean Collection, will bring an immersive exhibition to London from 8 - 10 December. | Continue reading
Fever-Tree, Belsazar Vermouth, Maraska and Gin Kiosk are sponsors of a new Christmas pop-up called Ginvent. | Continue reading
The deadline to vote for the Event 100 Club 2017 has been extended from tonight (25 November) until Monday (28 November) at midnight. | Continue reading
George P. Johnson (GPJ) has appointed Peter Davies to the newly created role of business development director, UK. | Continue reading
Harvey Nichols has launched a Christmas pop-up shop and festive bar next to the Skate in Style presented by Coach at Westfield London. | Continue reading
Jo Malone London is giving customers the chance to personalise their gifts with its resident artist. | Continue reading
Brand experience agency Sense invited brand representatives to the Hospital Club in London to conduct a talk on the ways in which brands can be more human, and how it could improve customer engagement. | Continue reading
Beats by Dr. Dre has launched a two-month experiential campaign at Heathrow Airport, showcasing its range of wireless headphones and speakers. | Continue reading
Brands including Baileys, Coach and Chloe will be activating at shopping centre Westfield London over the Christmas period. | Continue reading
Beer brand San Miguel staged an experiential event in Somerset House to launch its 'Rich List', which seeks to celebrate those who live life to the fullest. | Continue reading
As voting for Event 100 Club continues, Event has listed the major achievements of the shortlisted entrants, whose first names begin with the letters Q to Z. | Continue reading
As voting for Event 100 Club continues, Event has listed the major achievements of the shortlisted entrants, whose first names begin with the letters M to P. | Continue reading
Paul Southby, senior project director at Wasserman, reflects on the NFL's tenth birthday in the UK and its recent debut at Twickenham. | Continue reading
Automotive brand Infiniti has opened its first brand experience centre in Beijing. | Continue reading
Mamas and Papas, the baby retail brand, has launched an event called Parents to Be. | Continue reading
To promote the launch of Final Fantasy XV, an 'in game' world has been created in Hoxton for 400 influencers to experience tonight (22 November), which will include a live broadcast through gaming website IGN. | Continue reading
Diageo-owned brand Johnnie Walker has launched a 360° virtual reality (VR) experience in the US that features a drink driving crash. | Continue reading
Online food order and delivery service, Just Eat, staged an event using both virtual and augmented reality today (22 November), which aimed to reimagine and redefine food discovery. | Continue reading
Budget dining guide, London Cheap Eats, has launched a range of £8 pop-ups across London with select venues. | Continue reading
Vodka brand Smirnoff has joined forces with Winter Wonderland in London's Hyde Park for its Bar Ice. | Continue reading
It has been announced today (22 November) that the former printing press building for London's Evening Standard newspaper has been repurposed as a new events space. | Continue reading
As voting for Event 100 Club gets underway, Event has detailed the achievements of the shortlisted entrants, whose first names begin with the letters E to I. | Continue reading
Toy retailer Hamleys brought an all-day toy parade to London's Regent Street for the second year in a row yesterday (21 November). | Continue reading
Catering service La Belle Assiette is offering consumers the chance to pretox before the Christmas excesses. | Continue reading
Virtual Reality (VR) experiences can increase emotional attachment to a brand by as much as 27%, a report from advertising technology company YuMe and research company Nielsen has revealed. | Continue reading
Agencies Line Up and Creative Technology have been appointed on a multi-year deal to deliver technical and production services for the GSMA Mobile World Congress (MWC) conference. | Continue reading
Event attended Ford Motor Company's Driving Skills for Life event and spoke to the brand's marketing director Lisa Brankin about the immersive training sessions, as well as future experiential plans. | Continue reading
The Asos 'Talent Supports' poetry showcase, Sipsmith Gin's winter lounge sessions and Made's ten-day interiors pop-up feature in our list of events to watch out for next week. | Continue reading
Online fashion retailer Very and Elle Fashion Cupboard are launching their first-ever pop-up together. | Continue reading
Adidas is showcasing its Originals brand with an activation that celebrates the past, present and future of street style. | Continue reading
Creative agency Produce UK launched its 'You Get What You're Given' art exhibition yesterday (17 November). | Continue reading
Cocktail confectionary brand Smith & Sinclair has opened a pop-up at London's Sanderson Hotel. | Continue reading
Chocolate brand Ferrero Rocher will open its dessert pop-up 'Dolce by Ferrero Rocher' on 1 December in Covent Garden. | Continue reading