Do you spend over $100 per blog post? I’m guessing so as many bloggers, myself included, charge $250-$500 a post. It makes sense, a blogger puts in a lot of time to write it, and the company needs great content for their site. It helps […]The post Low Traffic Blog Posts? Here’s W … | Continue reading
For years I’ve loved web applications, tools, and software. It’s fun to figure out all of the capabilities of each tool and use it to improve some aspect of your life. Obviously, someone like me would love Product Hunt. A new list of products everyday […]The post Six Other Uses f … | Continue reading
Marketers often suck at selling themselves. Thank you Imposter Syndrome. Also, this includes me. Marketing automation is a great technology, but must be used wisely with appropriate segmenting down to a small percent of your list size. While we all hate vanity metrics, they are … | Continue reading
People buy from people. | Continue reading
Brought in by its new owners, Gina McDuffie, Chief Marketing Officer of VER, was given an augean task: transform VER’s marketing from a backstage afterthought to a revenue-driving star. Easier said than done—especially with 1600...read moreThe post Rebranding Tips – From a Brand … | Continue reading
Timing is everything in retail. Old-school retail firms make the majority of their profits around major seasons like Christmas and Spring Break. The same is true for online retailers. By carefully timing your sales and...read moreThe post 7 Essential Seasonal Social Media Tips Fo … | Continue reading
Growth hacking. Seemingly overnight, that term is on every resume and every marketing blog. “How to growth hack your way to the top.” “The beginner’s guide to growth hacking.” “An epic list of 100 growth hacks for startups.” This term is now being touted as an essential SMB strat … | Continue reading
When the speedometer of my grandmother’s 1968 Ford Falcon hit 115 mph on Interstate 5 heading north from La Jolla, my 16-year-old mind wondered momentarily if the V8 engine had any punch left. I never...read moreThe post 5 Ways to Think Like a Renegade appeared first on Social Me … | Continue reading
Year after year, Super Bowl ads are the life of the party. This year was no different, despite the fact that we are now living in a post-Doritos advertising landscape. To read more about Frito-Lay’s decision...read moreThe post How Did Political Super Bowl Ads Affect Viewers? app … | Continue reading
Part of thriving on Instagram is being part of the community – and that means occasionally reposting images from other people (also called a regram). It's a great way to build Instagram relationships, and tap into already-popular posts and audiences to help improve your own traff … | Continue reading
Businesses have adopted automation across every sector, but many organizations still send out mass emails without any personalization. Statistics and research show that personalized emails are working wonders for brands across the globe. Whether a...read moreThe post 8 Excellent … | Continue reading
According to research from Nielsen, 92 percent of people trust recommendations from individuals over brands — and this holds true even if they do not know the individuals. Research also shows that 81 percent of...read moreThe post 5 Core Tips for Perfecting Your Influencer Market … | Continue reading
This past month, the team here at 21 Handshake has been taking a closer look at the benefits of hiring a dedicated B2B Marketing Manager to streamline efforts between in-house sales, marketing and IT teams and a third-party marketing agency while bringing valuable digital marke … | Continue reading
Organizing an event, whether it’s a trade show, exhibition or conference, becomes a lot easier when you collaborate with sponsors. A successful event is one that lives up to the expectations of all stakeholders – the organizer, attendees and sponsors alike. Therefore, partnering … | Continue reading
When a brand gets ready to start or ramp up an Instagram account, eventually someone has to ask the important questions, "So...what are we going to take pictures of?" This isn't just about posting a particular image – it's about the broad use your Instagram feed them. What should … | Continue reading
Have you ever traveled to a foreign country? I don’t mean some walled-off resort where everyone speaks English and the guests are all American. I’m talking about Parisian café type destinations where people speak a...read moreThe post How To Get Started on Twitter: Learn the Lang … | Continue reading
Creating documentation within an Agile team is both challenging and rewarding. Agile moves fast and emphasizes team collaboration. Many Agile evangelists think that being Agile means no documentation. The same amount of documentation is required in Agile. The difference is when a … | Continue reading
What makes someone open your email? Or send it straight to the trash... One could arugue that it all comes down to the subject line. | Continue reading
Storytelling, as explained by Douwe Bergsma, Georgia Pacific’s CMO, is indeed a different way of looking at marketing communications, one that requires new processes, metrics, and staff. Below, you will find some fascinating details that...read moreThe post Secrets of Effective B … | Continue reading
In a previous post, I mentioned Napoleon, and how just as many battles are won through logistics and planning as by bullets and bombs. Success in battle, as in social media, comes from having an...read moreThe post How to Be Successful on Social: Prime Your Pump! appeared first o … | Continue reading
Since social media platforms officially began back in 1997 (Six Degrees is credited as the first large-scale social network), there have been countless attempts and a handful of monumental successes within the landscape. Despite the...read moreThe post 5 Reasons Why YouTube May B … | Continue reading
From SaaS to social media, B2B marketing is changing at a rapid pace– is your business keeping up? Here at 21 Handshake, one of the biggest challenges our clients face is how to effectively bridge the gap between IT and sales departments and keep their partner marketing agency in … | Continue reading
In 2016 Econsultancy and Google came together to do research on mobile-first marketing to find out how leading marketers have been able to exceed their business goals. What they found was that they tend to focus on bottom-line sales and profits when it comes to... | Continue reading
Can Instagram hashtags help out B2B brands? Yes, absolutely! We know hashtags get a lot of attention around pop culture Twitter news and flirty little Tumblr posts, but that's only part of their purpose. The right hashtags tie you into internet-wide conversations, increase your a … | Continue reading
James Reynolds is the founder of Veravo, which consists of three search engine marketing agencies: SEO Sherpa, SEO Partner, and Click Jam. He is also the host of the Traffic Jam Podcast. James is fanatical...read moreThe post Advanced SEO: The Right Way to Build Links for Organic … | Continue reading
Do Facebook hashtags fit into a B2B strategy? Yes, your business can use hashtags on your Facebook business page- Facebook actually assigns a unique URL to each hashtag so audiences can find and engage – but should it? In the end, do those tags actually add any value? Well, yes – … | Continue reading
People talk a lot about picking primary keywords, but less about choosing your secondary keywords. In fact, many brands don't even get to secondary keywords at all, which is a pity – because they can help, and it really doesn't take that much work to incorporate them. So let's do … | Continue reading
According to eMarketer the most effective content for B2B...is as follows: 1. Research/Original Data2. Infographics 3. Product Reviews | Continue reading
Rob Rakowitz, Global Director of Media at Mars, has done some fantastic content marketing for varied consumer brands like Whiskas and Uncle Ben’s. He also happens to be a winner of the Content Marketing Award...read moreThe post Marketing Insights From the Man From Mars appeared … | Continue reading
I’m a huge fan of how easy Facebook has made it to advertise on their platform. You can create a campaign with zero experience and have it submitted to Facebook Ad Approvers within minutes. It’s...read moreThe post 4 Advanced Facebook Ad Hacks For Small Budgets appeared first on … | Continue reading
This slideshare highlights some of the key points made in our latest feature. Read the entire feature, Delivering Content Integrity, contributed by Kristina Podnar, digital governance adviser to Fortune 500 companies. Thanks for viewing and sharing! | Continue reading
Although we’re well into 2017 it’s never too late to add a few last minute marketing resolutions to your list. We all know the challenges of marketing during this time of rapid change and advancement,...read moreThe post 7 Key Resolutions Every Marketer Should Live By in 2017 [In … | Continue reading
Thanks to the Internet, it’s nearly impossible to find a person who doesn’t have some social presence. Even still, when speaking of social media platforms, Google+ is barely on the list. For example, how often will you hear your friend saying, “check out what I... | Continue reading
A Facebook group is a Facebook page that is created to gather people around a specific purpose. They could be fan groups, hobbyists, charities, causes, casual discussions, and much more. It's simply people gathered together under a common interest...which brings us to our point: … | Continue reading
There are a lot of things you can't do to win more Instagram profiles. You can't use bots, or buy followers directly – that looks bad for your business, and hurts more than it helps (what do you think all those fake or ignorant followers will actually do for you?). You can't veer … | Continue reading
When my boss (a.k.a. my wife and business partner) gave me a copy of THE Boss’ autobiography, I tried not to look like an ingrate, even though I anticipated it would be a hard slog. ...read moreThe post Marketing Wisdom From The Boss appeared first on Social Media Explorer. | Continue reading
Self-employed have different tax issues to worry about compared to those who work for wages. Here are some tax reminders for the self-employed. | Continue reading
It’s no secret that customers appreciate good service. Naturally, in order to get them through your doors, you first have to market to them. There are the traditional channels, of course– television, online, and even printed ads may do the trick. Of course, the latest trend is ma … | Continue reading
Our friends over at Ucraft put together this stunning infographic showcasing the core elements of success on any social channel. This is a great reference point for beginners looking to get started on a channel, as...read moreThe post A Reference Guide to Marketing On All Social … | Continue reading
When social media platforms first started to emerge in the mid-2000s, they served a very specific purpose; they were opportunities for individuals to claim some sort of personal presence online and connect virtually with others attempting...read moreThe post How Social Media Will … | Continue reading
One reason companies give for avoiding Instagram is that it takes too much time to build up an audience. That's a little silly – not only is Instagram already closely connected to other social media audiences like Facebook, but it offers a built-in, growing community that's easy … | Continue reading
Friends, we have to talk about your content marketingt: Are people linking to it from their sites and blogs? Are they really linking to it, or just sharing it? Sharing it on social media is nice, but it doesn't guarantee as much traffic to your website, and it isn't nearly as goo … | Continue reading
First-time users of Twitter often don’t know where to start on the platform. Many first tweets are one-directional requests attempting to connect with a celebrity or solicitations to the Twitter community at large to “check...read moreThe post Build Your (Twitter) Army Before You … | Continue reading
Do you 'Emoji' on Social Media? I will admit I was more a late-comer to the emoji fascination. I am not really sure what I had against them as I used to love the trend of the smiley face in the 90's...oh yes, I had the t-shirt, the backpack, the keychain, notebooks etc...so one … | Continue reading
Health care. If ever there was a hot button topic that’s on everyone’s mind, this is it. But what may go unnoticed is how savvy marketers involved in this sector can actually use their skills...read moreThe post How Marketing Can Improve Patient Health Care appeared first on Soci … | Continue reading
We all know how important SEO is, but it obviously cannot bring all of the benefits of internet marketing on it’s own. According to Search Engine Land, it’s not “the icing on the cake,” but...read moreThe post How to Successfully Boost SEO with Social Media Marketing: Yes, It Can … | Continue reading
Lately, there has been a lot of talk about influencer marketing. Many are calling influencer marketing one of the biggest marketing trends of 2017. Currently, influencer marketing is typically available only to those with huge...read moreThe post Influencer Marketing on a Budget: … | Continue reading
"How many people see my Facebook posts?" We bet you've wondered that in the past. It's an important question for social media marketing – actually, it's a lot more important now than it was in the past. Facebook's "organic search," or followers naturally noticing your posts in th … | Continue reading