eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Netflix expands offline streaming service; Feature phones still a thing in Vietnam; and more. | Continue reading
Henry Bzeih, managing director for connected and mobility at Kia Motors America, spoke with eMarketer about how automakers, dealers and drivers can all benefit from the data coming from connected cars. | Continue reading
In-store customers in China expect the same kinds of personalization and extended product selection they are used to online when they head to physical retail locations. | Continue reading
People see advertising on the platform frequently, but how often do they engage with it? | Continue reading
Just over a third of consumers in Germany ages 14 to 29 used Instagram in Q4 2016, but user rates among older groups were much lower. | Continue reading
Grab acquired Indonesian digital payment service Kudo, which targets unbanked and underbanked customers by letting them process digital payments through a network of more than 400,000 agents. | Continue reading
WeChat is looking to bulk up the number of products from British brands available to users of its platform to purchase digitally. That’s despite little evidence that consumers in China—WeChat’s largest market by far—have much interest in brands born in the … | Continue reading
In the latest edition of the "Behind the Numbers" podcast, eMarketer's Marcus Johnson and Monica Peart break down the global mobile market—how many people have phones, how many have smartphones, and how will those numbers grow? They also discuss the people who don' … | Continue reading
By continuing to produce its youth-focused Snapchat Discover edition, Le Monde taps into the social network’s strong appeal among the country’s millennial internet users. | Continue reading
Vivek Pathak, engagement manager of RedSeer Consulting, talks about the state of ecommerce in India, and the effect that last year's demonetization effort by the government had on the sector. | Continue reading
Dreams are easily confused with reality in the luxury-tinged world of the travel industry, a segment where consumers often make purchases while imagining five-star hotels and palm tree-lined beaches. The problem for travel companies, however, is that meeting or exceeding these hi … | Continue reading
YouTube is used by nearly all digital video viewers in Vietnam’s two largest cities, and Facebook is in second place. Research shows local players face an uphill climb to compete with these foreign firms. | Continue reading
More than six in 10 adult internet users in Germany have bought prescription or over-the-counter medication online, and the vast majority report being very happy with the experience. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Starbucks to test dedicated mobile ordering store; Apple sets Indonesia investment; and more. | Continue reading
Even as a growing share of ecommerce in Japan is now conducted on mobile devices, a significant portion of the country’s consumers are choosing to conduct their shopping and buying using a mobile browser rather than an app. | Continue reading
A barrage of bad press directed at Uber over the past couple of months has prompted some consumers to delete the app. But here’s why young people will stick around. | Continue reading
Phill Hayman, head of technical services, sales engineering at digital ad verification company Integral Ad Science, talks about the challenges of measuring and ensuring brand safety. | Continue reading
In the latest episode of eMarketer’s “Behind the Numbers” podcast, eMarketer’s social analyst, Debra Aho Williamson, breaks down some key statistics about audience size, usage and ad spending. | Continue reading
Growing health awareness and fears about local food safety are two factors driving cross-border ecommerce by consumers in China. Health and wellness brands in Australia are looking to capitalize. | Continue reading
In India, women access the internet in lower numbers than men, with the gap especially pronounced in rural areas. | Continue reading
Less than half of marketing executives worldwide consider themselves “fairly prepared” to meet digitally disruptive competition, according to data from IMD and Cisco. | Continue reading
The UK’s print newspaper industry is ailing. Recent financial results from Johnston Press, one of the largest local and regional multimedia organizations in the UK, continue the narrative. | Continue reading
Congress’ vote to let internet providers access consumers’ full web histories is a victory for the telecom industry. But how will it affect ISPs' relationship with customers? | Continue reading
According to a new survey, 40% of internet users in France ages 21 to 35 say the internet is their primary channel for news content, and another 15% cite social channels. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Lyft tests out new service; Meitu steps into ecommerce; and more. | Continue reading
Data from Integral Ad Science indicates that brand risks associated with automated buying are not much greater than with direct-sold inventory. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: WeChat draws female entrepreneurs; Domino’s is using robots to deliver pizza; and more. | Continue reading
Newspapers still have tremendous reach and generate significant advertising revenues in India. Publishers are finding success creating content in local languages, but the threat of digital disruption looms. | Continue reading
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analysts Paul Verna and Gerard Broussard discuss what audience fragmentation means for the TV industry and whether internet-delivered live programming represents a fundamental challenge to the tr … | Continue reading
Big global brands like Amazon and YouTube, as well as Italy homegrown sites Dagospia and La Repubblica, are in the top 12. | Continue reading
A new study of affluent consumers in China signals rising use of credit cards, an interesting development in a market that has been quick to adopt alternative digital payment options thanks to a relatively underdeveloped credit card ecosystem. | Continue reading
Dr. Wendy Powell, a leading expert on virtual reality (VR) in the UK, spoke with eMarketer about how VR is finding its way into many aspects of our daily lives, and which aspects of VR are especially relevant to advertisers and marketers. | Continue reading
According to a recent survey, marketing technology integration is still an illusion for the majority of marketers. | Continue reading
Reliance Jio’s subscriber base grew by more than 20 million in December alone. The company’s low-cost 4G data plans have shaken up formerly staid competitors and helped to mature India’s mobile ecosystem. | Continue reading
According to a recent survey, more than a third of marketing professionals in Australia, New Zealand and Singapore found organic and paid social effective channels for attracting new customers. | Continue reading
Today’s consumers watch TV and video in so many ways, ranging from first-screen connected devices to second-screen devices like smartphones, tablets, PCs and even wearables. As live TV’s share of overall viewing declines, it is becoming increasingly important for TV n … | Continue reading
Internationally popular sites, led by Amazon.es, are losing the most revenues from ad blocking in Spain, according to AdBack. | Continue reading
Jay Burke, director of digital marketing at Zipcar, explains why advertising technology and human relationships with publishers are not mutually exclusive. | Continue reading
In 2016, for the first time, more TV in France was watched digitally via a mobile phone or tablet than on any other device. | Continue reading
The stream of lookalike features not only signals how seriously Facebook takes the threat of Snapchat, but also the risks Snapchat faces if its key features become available—and widely used—on other platforms. | Continue reading
Once interactive lockers are set up, click-and-collect shoppers can pick up online orders, groceries, rental car keys and even laundry. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Twitter monetizes Periscope; Didi Chuxing considers $6 billion SoftBank investment; and more. | Continue reading
Nearly eight in 10 internet users believe social media has at least some effect on public policy outcomes like immigration and trade. | Continue reading
eMarketer analyst Cathy Boyle discusses all things Snapchat in the latest episode of “Behind the Numbers.” | Continue reading
Tencent is moving beyond messaging with an investment in Kuaishou, which has beat competitors by finding an audience outside of China’s cities. | Continue reading
According to a recent survey, around 40% of digital marketers in Japan said that one method to keep viewers from disliking digital video ads was to shorten the length of said ads. | Continue reading
2017 will mark a major milestone for ad spending in Ireland, as digital surpasses all other forms of advertising for the first time, according to eMarketer’s latest ad spending forecast. | Continue reading
The Daily Mail loses more money to ad blocking annually than any other site in the UK. It leads a list of sites devoted largely to things guys like. | Continue reading