Following seven years client side, Kia Hanly, the former senior manager of international events for AOL, has joined Quintessentially & Co as corporate events director. | Continue reading
Online retailer Asos is continuing its Asos Supports Talent campaign with a London performance from prize-winning British poet Hollie McNish. | Continue reading
The Powerpuff Girls are trading Townsville for New York this weekend with their first-ever pop-up, called the Powfactor Shop. | Continue reading
Champagne brand Perrier-Jouët will invite guests into its 'Garden of Wonder by Perrier-Jouët' at Miami International Airport on 18 November. | Continue reading
Minalima, the design studio that worked on the Harry Potter movie franchise, is hosting a fan event tying in with the release of Fantastic Beasts and Where to Find Them. | Continue reading
Australian cold-press coffee liqueur Mr Black is asking prospective buyers in the UK to sit an extensive written examination of their coffee knowledge. | Continue reading
Ford's young driver training will return to ExCel London from 18-20 November, ahead of National Road Safety Week. | Continue reading
EDF Energy has created the Pretty Curious Studio, a series of hands-on experiences across the UK for girls in school years 8 and 9. | Continue reading
Artisan gin brand Sipsmith has joined forces with The Fellow gastropub to stage a winter lounge concept. | Continue reading
Luxury vodka brand Absolut Elyx and charity Water for People are collaborating with pop musician Hollie Cook for a live performance and vinyl recording. | Continue reading
On 14 November, home and dining brand Denby teamed up with John Lewis to stage a one-day series of workshops designed to shake up traditional dining etiquette. | Continue reading
Furniture retailer Made is hosting a ten-day pop-up showcasing the latest interior trends and including a creative hub, a cafe and a series of interactive workshops. | Continue reading
Porsche has opened its second experience centre in the USA, situated in Los Angeles, California. | Continue reading
Agency Produce UK is staging an art exhibition entitled 'You Get What You're Given' at Hoxton Arches. | Continue reading
Brand experience agency Curb Media has been acquired by CSM's brand and live experience business, Icon. | Continue reading
Gin brand Hayman's has teamed with B Bakery of Covent Garden to offer gin lovers afternoon tea bus tours of London. | Continue reading
The deadline for Event 100 Club 2017 nominations has been extended by 24 hours. | Continue reading
Live communications company Mclcreate has announced two senior appointments, as it seeks to increase its creative and and integrated marketing expertise. | Continue reading
The Telegraph Whisky Experience will return to London for its fourth year on 5-6 December. | Continue reading
Nominate yourself or a colleague today for Event's annual Experiential It List of the 100 most influential people in the industry, including the top 30 industry professionals under the age of 30. | Continue reading
Chivas Brothers brand Beefeater London Dry is turning its distillery visitor centre in Kennington, London into a poetry-themed speakeasy. | Continue reading
Gourmet French mustard brand La Maison Maille is inviting Londoners to try their hand at making chutney. | Continue reading
On 12 November, ITV staged a bushtucker trial experience at Kings Cross Station to celebrate the new series of 'I'm a Celebrity'. which started yesterday (13 November). | Continue reading
Spirits brands Audemus Spirits and Martin Millers will compete at the grand final of Graphic Bar's Gin Off, which takes place on 21 November. | Continue reading
Ikea worked with the The Norwegian Red Cross to build a replica of a Syrian home in an Ikea store, in order to highlight the conditions that families are living in. | Continue reading
Event rounds up the major people moves over the last month, including new appointments at ClinkClink, Pretty Green and FreemanXP, promotions at Fuse Sport and Entertainment and the launch of a new agency. | Continue reading
Event spoke to Felicity Garrard, group account director events at Pretty Green, the agency behind the virtual reality (VR) activation of John Lewis' latest Christmas advert. | Continue reading
To mark the release of Season 6 of Game of Thrones on DVD and Blu-ray, HBO is hosting an immersive exhibition in London featuring artwork from the show. | Continue reading
The Galvin Hop pub is teaming up with beer brand Pilsner Urquell to launch a winter garden. | Continue reading
Creative agency Sense and toy and board game company Hasbro Gaming is staging a Bop It tour across UK shopping centres to showcase the latest version of the game. | Continue reading
ITV is staging an experience in London King's Cross to celebrate the new series of 'I'm a Celebrity...Get me Out of Here', which airs on 13 November at 9pm. | Continue reading
The Coca Cola London Eye is staging a six-part speaker series on board its capsules, centred on Netflix drama The Crown. | Continue reading
Hazelnut spread brand Nutella has opened a pop-up at the Harvey Nichols store in Knightsbridge, London. | Continue reading
Playmobil is creating a number of Christmas grotto experiences in partnership with Intu shopping centres across the UK. | Continue reading
Brown-Forman owned whiskey brand Jack Daniel's is marking its 150th anniversary with an activation at London Luton airport. | Continue reading
John Lewis has created an immersive virtual reality experience for its Christmas advert at the retailer's flagship London store on Oxford Street. | Continue reading
This weekend ITV celebrates the launch of 'I'm a Celebrity' TV series with an activation in King's Cross Station, while Mumsnet's Blogfest and Harvey Nichols' Italian festival kick off. | Continue reading
Premium swiss cycling brand Assos will unveil its new London store next week, which aims to offer consumers a number of innovative experiences. | Continue reading
Omnicom Media Group UK subsidiary, Fuse Sport and Entertainment, has announced the promotion of Lou Johnson to managing director. | Continue reading
Freeman has announced that its brand experience brand, FreemanXP, has launched in Singapore and China. | Continue reading
Agency Pretty Green has recruited Alex Parsons to its experiential division. | Continue reading
Caramel candy brand Toffifee is hosting a number of sampling campaigns for the first time at Intu shopping centres nationwide. | Continue reading
Chicago craft beer Goose Island is to host a multi-sensory experience within Tesco stores, combining virtual reality with sampling. | Continue reading
Children's toy retailer Toys R Us created a quiet hour at the weekend for children affected by autism, as well as their parents, carers and families. | Continue reading
As it's election day in America, Event lists five of the best experiential brand activations that have taken place in the US. | Continue reading
US brand Coravin, which markets a 'wine access' system enabling wine to be poured from bottles without removing the corks, is running product demonstrations and sampling activity in London to raise awareness among consumers. | Continue reading
What it means to be cool, data versus word of mouth and the importance of community and kinship are some of the topics explored in the Influencer Event Report 2016. | Continue reading
Ibis Hotels is to host performances from some of the world's biggest music acts, as a result of its partnership with legendary London music venue, the Roundhouse. | Continue reading