Do you know what is the single most important marketing decision you’ll make in 2017 for your business? No, it’s not creating a new content marketing program, beefing up your social media presence or even learning Snapchat. The most important decision you’ll make in 2017 is to wh … | Continue reading
In the age of Instagram and Snapchat, there’s something really anachronistic about flipping through old picture albums, but you just never know what treasures they’ll reveal. For example, I was recently going through some old...read moreThe post Lessons in Social Marketing From M … | Continue reading
According to Social Media Examiner’s 2016 report, “At least 90% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.” Here’s what I say...read moreThe post 4 Advanced Automation Tools To Streamline Your Social M … | Continue reading
Well folks, it’s a brand new year and if you’re anything like me you’ve likely got a list of resolutions already collecting dust. But here’s one resolution I challenge you to actually stay true to this...read moreThe post The 10 Best Social Media Blogs of 2017: Premier Blogs for … | Continue reading
We like to see Facebook used correctly – both by B2B brands on their Facebook business page, and by our old aunt who still uses it as a search engine. So let's take a break from all the advice about how to properly leverage Facebook, and talk about it a different way: Here are th … | Continue reading
If you want to be a successful blogger, you must master how to communicate with other bloggers across social media channels. Grasping the behavioral patterns of other popular bloggers and aspiring bloggers can play a key role in having meaningful engagement with your followers on … | Continue reading
This is a test blog post.The post Blog Post – Test appeared first on Content Equals Money. | Continue reading
Last week, we released Make It So: Kick-starting an Enterprise Content Strategy at AT&T, written by Content Strategist Kelly Turner, one of the pioneers of AT&T’s content strategy. To break down Mr. Turner’s four tips on kickstarting AT&T’s content strategy, we’ve compiled highli … | Continue reading
Facebook and Instagram are weird: They have a close relationship unlike many other social networks, and they appeal to very different groups of people while essentially working the same way (see, kinda odd, right?!). So, while we usually believe in customizing content (at least a … | Continue reading
Are you thinking about running a social media contest? If managed well, they can be a great way to help raise awareness of your brand, increase engagement, generate new followers and much more. However, before...read moreThe post 13 Steps for Running a Successful Contest on Socia … | Continue reading
Recently I was in a leadership meeting where we introspectively evaluated the morale of the company as a whole. Some people felt it was low, and others felt it was fine. What was clear, however, is that we didn't have... | Continue reading
There is a difference in how these video views should be approached though, right? | Continue reading
In the peaceful transition of power between American political parties, the survival of sacred institutions is at stake. Topping that list of institutions, of course, is the White House Facebook Page. Just kidding. But Facebook...read moreThe post The Trump White House Has a Seri … | Continue reading
Our minds were blown by our friends at Search Engine Land when we found this gorgeous infographic. It’s rare to find an infographic that you can look at for hours like this. Print this bad boy...read moreThe post The Periodic Table of SEO Elements: Everything You Need to Know on … | Continue reading
Television commercials are a nuisance 364 days of the year. That one remaining day is Super Bowl Sunday. Super Bowl advertising can’t be topped. Even if you hate sports, you will watch the Super Bowl...read moreThe post Super Bowl Advertising Giant Frito-Lay Steps Down For Good a … | Continue reading
A copywriting formula is a basic acrostic to help people create specific pieces of content. We love them, especially when it comes to social media copywriting formulas: It's a great way to implement social post improvements and train less experienced members of the team. Plus, th … | Continue reading
The time travelers of MGD Advertising took a trip to the future and came back to share what they learned about social media in 2017. Needless to say, a bunch is going to change this year...read moreThe post 5 Bold Social Media Predictions for Brands in 2017 [Infographic] appeared … | Continue reading
As the #1 marketing calendar for everything you need organized... Your NEW calendar refresh highlights some of the best (and nerdiest) CoSchedule features. From color filters that really pop (and help you to […]The post Get *Even More* Organized With The New Calendar Experience [ … | Continue reading
Short-from videos are 2017’s must-do B2B marketing strategy. Marketing videos build brand awareness and drive conversions. Adding a video to a landing page can increase the conversion rate by as much as 80%, reports Vidyard. Videos are equally important for keeping your current u … | Continue reading
In the early days of the web, brands were solely responsible for managing their own content marketing strategies. However, over the last few years, content marketing and branding have become far more collaborative. The result...read moreThe post 4 Brands That Hit A Home Run With … | Continue reading
Getting visitors to sign up for your blog newsletter is tricky. Using Entry Pop Ups has been proven to convert blog visitors into subscribers by up to 100%. Using entry windows is essential to building your audience. Continuing to communicate with them in an automated, easy man … | Continue reading
Too busy for social media, you say? No matter what business you’re involved in, your customers are definitely on social. So you should be too. Thankfully, your business can get started on Facebook in no time...read moreThe post 4 Simple Facebook Strategies for Small Businesses ap … | Continue reading
Facebook, Twitter, Pinterest and most recently Instagram have become essential tools in the marketing strategies of many top brands such as Netflix, Airbnb, Lexus and Nike. Snapchat is now starting to stake its claim in...read moreThe post Why Snapchat Is Essential For Your 2017 … | Continue reading
Did you know 79% of all marketing leads never convert into sales? The pressures of today’s highly competitive B2B market and longer decision-making process mean that most leads aren’t ready to convert immediately into a sale. These leads need to be carefully cultivated and nurtur … | Continue reading
This year, digital advertising finally overtook TV advertising to become the medium with the highest media spend in America. That’s $71 billion going to digital with over $41 billion projected to be spent on social advertising in...read moreThe post The 6 Social Media Marketing F … | Continue reading
Social Media emojis (also called emoticons, etc.) are growing increasingly common in social media newsfeeds. But does that mean that they're right for B2B companies? Or will they do more harm than good? We've got an FAQ to help you decide! | Continue reading
Dear Facebook; Just stop. Please stop. Yes, imitation is the most sincere form of flattery. I get that. However, this time you’ve gone too far. It all started when you introduced hashtags and trends, which...read moreThe post An Open Letter to Facebook, a Dying Platform: Just Giv … | Continue reading
This proud mama gets to see her son get Student of the Month for Art today! | Continue reading
As the largest theatrical producer in the world, you might think that Cirque du Soleil could take a back seat to marketing. Indeed this was the case for many years. But with competition rising, Cirque...read moreThe post The High Wire Act Of The Modern Marketer appeared first on … | Continue reading
It’s no secret that emojis have become a well-established part of our digital culture. Heck, there’s even an animated movie about emojis coming out this summer. Businesses are also using emojis in their social media...read moreThe post Are Emojis Engaging or Annoying? 🤔 A … | Continue reading
With more than 1.7 billion monthly active users, Facebook already gives marketers better reach and audience insights than any other platform on the web. But now we have Facebook Live, and with it comes the...read moreThe post 4 Ways To Use Facebook Live For Driving Traffic And Su … | Continue reading
Still thinking about your social media marketing as separate from your content marketing? Yikes! Social media and content marketing aren’t separate silos. They go hand-in-hand and should be part of a single, integrated digital marketing plan. Separately, these two strategies can … | Continue reading
Professional athletes have a lot of bad habits. No, I’m not talking about PED and steroid usage. I’m not talking about DUIs, bar fights, or other police blotter news either. I’m talking about social media...read moreThe post Are Professional Athletes Integral to Live Streaming’s … | Continue reading
How often should you post? It's the question everyone has to ask themselves when launching a social media campaign – and it's the question that you need to re-ask every couple of months. What posting frequency will get you the most results these days? | Continue reading
These days, online branding and social media go hand-in-hand. Big brands know the power of social media and are quite interested in monitoring what people have to say about them via social media. But, alas,...read moreThe post 3 Helpful Tools to Monitor Your Social Media Campaign … | Continue reading
Instagram has been quick to adopt features they “borrowed” from other social networks. However, the platform has been rather slow to develop in other basic areas. One of its most notable shortcomings is its abysmal...read moreThe post Here’s How You Can Post To Instagram From You … | Continue reading
Generation Z, now 16 to 19 years old, maybe even more challenging for PR & marketing than older generations. Generation Z members are more difficult to engage and even more skeptical of advertising. They skip ads three seconds faster per ad on average than Gen X, and are more lik … | Continue reading
Those who use social listening platforms will likely tell you that Twitter is a very important playground for your business on social media. They’re not exactly wrong, but they’ve been hoodwinked into believing just how...read moreThe post Why 2017 Will Be The Year of Targeting a … | Continue reading
Earlier this month, Contently founder Shane Snow called short form video “the biggest opportunity for content marketers.” Shane joins a growing chorus of marketing experts who are hailing short-form video as “the next wave in storytelling” and “the future of brand marketing.” | Continue reading
Although one president was inaugurated last week, there are two of them on Twitter. The first is professional, subdued, and grateful. The second, however, is brash, outspoken, and childish. Both of these personas belong to the...read moreThe post A Tale of Two Twitters: President … | Continue reading
Twitter users may have noticed they are receiving more direct messages. There’s a good chance those messages are automated. Automated direct messages, or DMs, on Twitter have become increasingly popular as a marketing tactic. Twitter likely encouraged the practice when it elimina … | Continue reading
"Thumb-stopping" is one of those perfect new words: It describes those posts that capture attention so quickly and thoroughly that your thumb stops scrolling down the social media touchscreen, and you actually pay attention. | Continue reading
Instagram has grown faster than anyone could have anticipated. According to recent figures, there are over 600 million monthly Instagram users (it actually doubled in size from 2014 to 2016). As it continues to grow,...read moreThe post 4 Golden Rules for Social Selling on Instag … | Continue reading
Tools for numerical comparisonsLooking for statistics to give your numbers context? These resources will help you find comparisons to make your numbers more interesting and understandable to your audience members:Numbers game Use these tools to discover comparisons to make statis … | Continue reading
If your goal is engagement, shorter is better when it comes to Facebook posts for your Business Page. | Continue reading
Online publishers are shuttering their comment sections and turning to social media. Most recently, Vice shut down its comments on its articles as part of an overall website facelift. Many blogs, including corporate blogs, have disabled comments as readers turn to social media. A … | Continue reading
In truth, there are lots of good reasons to ditch your job. Your boss could be insane. The work your employer does bores you to tears. You find a better paying opportunity that allows you...read moreThe post The Secret To Keeping Your Marketing Approach Fresh appeared first on So … | Continue reading