The market for FMCG products across nine major countries in Western Europe was valued at €499 billion in 2016. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon delays grocery store opening; Apple wins iPhone patent ruling in China; and more. | Continue reading
A new ranking of China’s most valuable brands highlights the growing dominance of the so-called BAT companies. The ranking also reveals the key role that selling digital advertising plays in these companies’ future growth. | Continue reading
Trust in major institutions has plummeted in the US, but a new survey finds significantly more consumers say they trust advertising now than said the same three years ago. | Continue reading
According to a recent report, many internet users in the UK are more likely to shop in-store rather than shop online because they don’t want to wait to receive their items—they want to get them immediately. | Continue reading
Amazon’s site in France could be losing up to $5.5 million annually to ad blocking, according to estimates from Paris-based ad blocking analytics tool provider AdBack. Amazon is at the top of a varied list of sites in that country feeling the effects of internet users&rsquo … | Continue reading
Nicole Yang, CMO at China-based luxury goods and services platform Secoo, talks about the company’s use of data to create consumer profiles and why it has invested in the promise of omnichannel retail. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Brand ads are still showing up in objectionable videos; Facebook is testing GIFs in comments; and more. | Continue reading
How much does the average Joe know about cyber security? | Continue reading
Alyson Griffin, vice president of global marketing at Intel Corp., tells eMarketer how the technology company uses social media marketing to reinforce that it's much more than a chipmaker. | Continue reading
eMarketer's Ezra Palmer and Marcus Johnson talk about net neutrality and Google's controversy in the latest episode of “Behind the Numbers.” | Continue reading
A growing share of the country’s digital-savvy consumers complete their digital shopping using multiple devices. | Continue reading
Mobile short video apps have found a willing user base among women and those in their late 20s in China. There are lots of platforms to choose from. | Continue reading
After two consecutive months of declines, retail sales in Great Britain rebounded in February, with seasonally adjusted sales volume up 1.4% over January and 3.7% higher than February 2016, according to the Office for National Statistics. | Continue reading
In the past year, over 73 million people were mobile news readers, and 40.9 million got their headlines through apps. | Continue reading
More than a quarter of UK shoppers in a recent poll said they planned to spend more this Mother’s Day than last. Unfortunately, what they intend to buy may not be what mothers want most. | Continue reading
The Google ad boycott is a black eye for the internet giant, but it’s also forcing advertisers to be more deeply aware of how and where their messages appear. | Continue reading
As consumers’ digital viewing options continue to expand and fragment, new technology-driven approaches like artificial intelligence are on the horizon. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: iHeartRadio reaches 100 million listeners; Amazon postpones Southeast Asia entrance; and more. | Continue reading
The esports market is growing rapidly, and some of Europe’s biggest sporting brands have taken note. | Continue reading
Most marketers don’t use influencer-generated content for a one-off campaign. Many reuse the content long after the campaign’s over, and here’s how. | Continue reading
Matt Krepsik, global head of ROI at Nielsen, spoke with eMarketer about making the case for marketing mix models and how brands can benefit from them. | Continue reading
Digital ad spending in Australia rose 23% in 2016, the third straight year that spending rose more than 20%. | Continue reading
Airbnb hopes to pose a threat to local home-sharing services in China eventually. But its strategy goes beyond appealing to domestic travelers. | Continue reading
German consumers spent a bit more both online and off, lifting overall travel expenditures by 2.8%, according to recent data from Verband Internet Reisevertrieb. | Continue reading
As advertisers shift to using fewer suppliers, they want closer collaboration and more agility from their agencies. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Google Maps rolls out location sharing; Samsung Pay makes it to India; and more. | Continue reading
Nearly two-thirds of men in a recent survey said they owned a connected home device, vs. 58% of women. | Continue reading
Businesses looking to connect with audiences through digital channels in Vietnam are finding the most success with social media and search. But the ad market in the country is still immature, and subject to interference from government regulation. | Continue reading
Marketers in France will devote more than a quarter of ad spending to digital efforts this year, with digital investment rising 5.2%, according to eMarketer’s latest forecast of ad spending. | Continue reading
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Mark Dolliver talks about ad blockers, and who’s adopting them. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: adidas focuses on digital; Amazon’s Alexa will now shop for you; and more. | Continue reading
Are UK marketers paying more for less effective advertising when they choose to place video ads on social platforms instead of TV broadcasters’ video-on-demand platforms? A study commissioned by Channel 4 argues the answer is yes. | Continue reading
The search giant is promising greater brand safety in the wake of complaints from major advertisers that their ads had appeared next to objectionable content. How much safety can be guaranteed online? | Continue reading
John Callan, vice president of marketing at customer data and personalization platform Boxever, explains why the company created a customer data platform, and outlines the big obstacles to doing so. | Continue reading
A recent survey found that although 65% of marketers in the US and Europe said they use single-click attribution, 57% plan on changing their model. | Continue reading
Barely 10% say they “consciously” view digital ads on a frequent basis. Nearly one-quarter say they rarely do. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon gives fashion advice to Prime members; Wearables may be poised for a comeback; and more. | Continue reading
While most agency execs find augmented reality ads and virtual reality ads to be very compelling, few are actually buying any for clients. | Continue reading
Display ad blocking rates for desktop computers in Germany have consistently been low—and have been falling since Q1 2016, data shows. | Continue reading
India’s mobile telecom sector has seen a wave of consolidation in recent weeks, thanks largely to the entrance of Reliance Jio, which has been providing customers with data and voice at cut-rate prices. | Continue reading
BBC’s iPlayer on-demand service set a new record for average daily number of content requests in February. But its availability—and that of similar apps by the UK’s other public service broadcasters—on smart TVs and set-top boxes is under threat from for-p … | Continue reading
Some of the UK’s biggest brands have been the latest advertisers to back away from Google and its platforms due to worries about the content near which their messages appear. In response, Google is promising to “raise the bar” on its efforts to ensure advertiser … | Continue reading
Offering its first estimate of the size of the native advertising market, eMarketer said spending on native digital display ads will make up more than half of all digital display ad spending in the US this year. | Continue reading
Six in 10 US marketers will increase their mobile app budget this year, and 69% will spend more on mobile websites—but apps are a bigger business focus. | Continue reading
Google aims to get in at the ground floor of mobile advertising in Thailand by offering small and medium-sized businesses help with mobile-friendly websites in exchange for signing up for its mobile ad service. | Continue reading
Advertisers are allocating more money to paid social, particularly Facebook, though LinkedIn and Instagram will benefit, too. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Netflix is introducing a new rating system; Vietnam calls for halt on social media advertising; and more. | Continue reading