With over 600 million users, Instagram has never been a better place to grow your brand. But if you’ve tried the site yourself you’re likely all too aware how hard it can be to get noticed (no matter...read moreThe post 7 Insider Tools to Get Famous on Instagram Overnight appear … | Continue reading
Public trust in government, business and the media has plummeted to new lows. Some urge PR to take a leading role in restoring trust. The 2017 Edelman Trust Barometer shows the largest-ever drop in trust across the institutions of government, business, media and nongovernment org … | Continue reading
Since the very beginning of social media marketing, there have always been skeptics. While the number of skeptics has certainly decreased over the years, there are still an exorbitant amount of people who doubt the...read moreThe post It’s About Damn Time We Stop Ignoring Social … | Continue reading
We've mentioned A/B testing before, but we haven't really discussed how it can become part of your overall content strategy – so let's talk! It is a simple concept: Create two different versions of something, hold a testing period where you try each version, and then pick which v … | Continue reading
With the amount of content swirling around social media, it can be hard to make an impression on consumers. In the fast food sector, the steady rise of fast casual restaurants like Chipotle, Shake Shack,...read moreThe post Fast Food on Social Media: Wendy’s “Frozen” Fail appeare … | Continue reading
Do you run an eCommerce store or plan to launch one in 2017? What would it be worth to you if you could 3x your traffic in a short period of time? In this article I will share a short-term traffic case study from one of our eCommerce clients. They managed to triple their traffic … | Continue reading
Online reviews and ratings are powerful tools for gaining customers’ trust and managing online reputations. Some marketers predict online reviews will soon dominate online reputation management and digital marketing. “A positive reputation is one of the most powerful marketing as … | Continue reading
Many PR pros network with journalists, bloggers and other influencers on social media. Many also try and fail. While social media can be an excellent media relations tool, it also has disadvantages. Social media comes with its own unwritten rules of etiquette. PR pros who don’t f … | Continue reading
Chatbots! They're new, high-tech, and exciting – not to mention, they can save you time and increase your leads. We've discussed how these intelligent conversational interfaces can be in assisting online chatting for ordering, customer service questions, and more...but we haven't … | Continue reading
In June, Fusion broke a story about Facebook using (and denying, and then reversing its own statement) the location-tracking in its users’ phones for friend suggestions. After you had been in close proximity to another...read moreThe post The Fine Yet Blurred Line Between Persona … | Continue reading
You run a blog. You want to drive traffic to it. Very simple. One method you probably use is building a following on social media channels like twitter, facebook, Pinterest, Instagram, self-promotional. But what if you don’t have good content to keep readers informed, entertai … | Continue reading
If you’re a talented musician, you may have had this dilemma — you’ve recorded music that you think is really great. You’re so proud of your music that you want everyone to hear it. Naturally, you start uploading songs to...read moreThe post 5 Ways To Get Your Music Out There Usi … | Continue reading
Most companies, brands, and not-for-profit organizations post massive amounts of material and commentary on social media in order to promote themselves and gain new followers. That frequent sharing provides a windfall of information for competitors as well as consumers. Consumers … | Continue reading
I was right there with you. Newsletter after newsletter we’d see the same mediocre open rate no matter what we tried. We’d have team meetings to discuss wild strategies in a desperate attempt to gain...read moreThe post How We Grew Our Newsletter Open Rate By 36% In One Easy Step … | Continue reading
Are you as excited about chatbots as we are? Great – then let's talk about how to create one. It's nice to think about the advantages of a bot that can talk to your customers and help answer their questions, but actually taking the first step and making one is a different prospec … | Continue reading
If you're looking for ways to advance your marketing content right up to the cutting edge, you need to explore livestreaming. This extremely trendy use of online video to broadcast real-time events has plenty of uses in nearly any industry – and it's available on popular platform … | Continue reading
Wendy’s has gained attention by roasting critics on Twitter. It’s an unusual strategy in corporate social media marketing where marketers and customer service teams typically worry about appeasing customers and being politically correct. The fast-food chain is quick to contradict … | Continue reading
Facebook has done a lot to stay relevant in the past few years. From hashtag integration to the introduction of trending topics and live streaming, Mark Zuckerberg ensures his social media platform never falls behind...read moreThe post Is Facebook Secretly Working on Telepathic … | Continue reading
Most organizations believe public relations means cultivating relationships with outside groups. Sometimes, they overlook a key constituency: employees. Customers form opinions of brands based on their firsthand experiences throughout the purchase journey, not just on the informa … | Continue reading
Today, the impact of the Internet on everyday life is so great that it’s almost too easy to take its influence and efficacy for granted. While everyone knows how to “go live” on Facebook or...read moreThe post The Ultimate List of Internet Facts & Stats [INFOGRAPHIC] appeared fir … | Continue reading
When it comes to marketing strategies, there are many different directions that you can take. If you're putting together a new marketing strategy or adding to an existing one, you might be considering content marketing as a strategy - and if you're not, you probably should. Even … | Continue reading
This isn’t a how-to blog, but I just had a rare moment of victory over a machine and thought I’d share it with a future google searcher. The problem: I turned my computer on and all I could see was a black screen and cursor. It looked like the image on the right. The software and … | Continue reading
Pinterest drew on its vast database to predict the most popular trends in 10 consumer lifestyle categories. Its latest Pinterest 100 report provides a wealth of information that businesses can use to improve their marketing and even product decisions. “With this information, busi … | Continue reading
While a crystal ball would be oh so nice, that is not really a reality...but reading these2017 social media predictions from industry experts will give you some insight into where you should concentrate your strategy this year. | Continue reading
Whether you have a run of the mill knee injury or a rare disease, chances are you’ll seek a specialist, if given the option. And so it goes in marketing, particularly in the highly regulated...read moreThe post The Prescription for Social Media and Health Care Marketing appeared … | Continue reading
The importance of social media as a business tool is undeniable. Social networks such as Facebook, LinkedIn, Twitter, and Instagram, to name just a few, are prime sources of leads and can consistently supply you with buying customers.But marketing on social channels can be challe … | Continue reading
The CES 2017 electronics expo was overstuffed with enough frivolous gadgets and toys to make tech junkies everywhere squeal with glee. But one of the big names that fell victim to the technological attention grabbers...read moreThe post Did Turner Broadcasting Just Re-invent Spor … | Continue reading
In Permission Marketing, Seth Godin introduces a marketing concept that will resonate with you no matter your business or profession for that matter. Seth discusses how traditional marketing attempts to draw our attention by incessantly...read moreThe post Permission Marketing Ex … | Continue reading
PR and marketers widely recognize the growing importance of video. Video is touted as the year’s hottest media with most every corporate and brand website now incorporating video segments and programs. To be precise, 82 percent of B2C marketers and 79 percent of B2B marketers now … | Continue reading
Creating relevant content remains the most effective search engine optimization tactic. Over half of marketing leaders surveyed (57%) cite relevant content as the best SEO tactic, according to Ascend2’s new Search Engine Optimization Strategy study. Other top tactics cited includ … | Continue reading
Is your B2B blog humming along...but not quite performing as well as you want? Do you need more blog conversions to really create impressive results? Great! We've got several proven tips for you to try out (you can thank us later)! | Continue reading
If you went to click on ONLINEWEBASSISTANT.COM, or perhaps you tried to google it, and you have ended up here, you might be a little confused right now. That is understandable. Online WEB ASSISTANT is now all of US here at Cool Cabeza. Commonly known as OWA, after much discussio … | Continue reading
If you come across a website recently you may have noticed a few small changes. The one large change would be our new domain name. Inteleqt is now called Cool Cabeza. Let me give you a little bit of history about the domain and how we have come to this decision. Back in 2009 whe … | Continue reading
We've talked about the benefits of live chat before: why customers love them, how they can increase conversions, and most importantly how a live chat function brings ROI for your business website. But now it's time to talk about one of the biggest changes in the chat world: The r … | Continue reading
This year my CES badge came with a green ribbon denoting a dubious honor — 20+ years at CES! In truth, that number is creeping closer to 30 years, since I first tagged along with...read moreThe post 7 Trends From CES 2017 That Will Change Our Lives Forever appeared first on Socia … | Continue reading
Content is king. Every marketer knows this. But those who’ve been there long enough also know that it’s a blood thirsty king! While content brings all kinds of joys, winning marketers leads and customers from all corners of the globe, running a successful content marketing campai … | Continue reading
As fake news reports proliferate, media pundits, journalists and public relations experts ponder how to combat the scourge. Proposed solutions include increased media fact-checking, improved social media algorithms and a browser extension for flagging fake news reports. Fake news … | Continue reading
Automation has eliminated millions of blue-collar jobs by replacing factory workers with robots. Similarly, artificial intelligence (AI) may replace or transform millions of knowledge-based office positions. Jobs in insurance, financial services, customer service in addition to c … | Continue reading
12 years ago a small website called YouTube quietly popped up and singlehandedly changed the world of video as we know it. Everyone blew off their dusty camcorders and brushed up on their acting...read moreThe post A Step-By-Step Guide To Get Famous On YouTube [Infographic] appe … | Continue reading
It's time to talk about something ugly – mirage content. This content is a plague for hardworking online content creators everywhere, because it promises something but then never delivers (just like, well – you get the idea). Digging out and avoiding this type of content is impor … | Continue reading
Cinnabon intended to offer tribute to the late Star Wars actress Carrie Fisher. But its tweet instead left a bad taste in many mouths. The brand tweeted: “RIP Carrie Fisher, you’ll always have the best buns in the galaxy.” A photo showed a portrait of Princess Leia done in cinnam … | Continue reading
From time to time we get the question, "Can our company work with just a robust Facebook business page, or do we need both a full business website and Facebook?" It's a popular question because Facebook accounts are very easy to set up, while professional websites are expensive, … | Continue reading
Ah, a new year, a new opportunity to think about your inevitable demise. Or is that just me? At some point, most of us have thought about what will happen to us after we die. However, something we...read moreThe post What Happens To Your Social Media Accounts When You Die? appear … | Continue reading
Email marketing continues to surprise. Though very simple and extremely low cost, its high return on investment is nothing short of miraculous. Currently, for every $1 spent on email marketing, you can expect upwards of $38 in returns.That’s an ROI of 3800%. To put it into perspe … | Continue reading
Live video is huge. | Continue reading
Hi! I’m Don Power, one of the Managing Editors at Social Media Explorer. Every week, we publish an informative and insightful newsletter and it occurred to us that not all of our blog readers are...read moreThe post The Best of Social Media Explorer – Jan. 6 2017 appeared first o … | Continue reading
Social media marketing can be quite challenging, especially when considering how much time and effort you have to put into it in order for your efforts to be effective. On top of all that, there are hundreds of social platforms to choose from. Fortunately, if you're a B2B busines … | Continue reading
Proponents say the Internet of Things (IoT) is the “Next Big Thing,” a major technology trend that PR pros and marketers must understand. The Internet of Things (IoT) promises to revolutionize both public relations and marketing. By allowing us to manage our devices and appliance … | Continue reading