WeChat had a mind-blowing 768 million daily users in 2016, but it is far from the only popular social app in mobile-mad China. Here’s how the others stacked up. | Continue reading
A slim majority of digital buyers in France were still using a single device to purchase goods or services in late 2016, according to data from Criteo. But nearly half of all buyers used two or more devices during their purchase journeys. | Continue reading
Email appears to be the medium of choice for messaging with retailers among UK internet users who communicate regularly with brands. | Continue reading
Kim Leitzes, co-founder and CEO of ParkLU, talks about the important things to consider when working with influencers in China. | Continue reading
Simmering dissatisfaction with the ability of major ad platforms to prevent advertising from appearing alongside controversial content has reached a boil in the UK. The Guardian and the UK government were the latest entities to cut back their digital advertising due to the issue. … | Continue reading
Internet users of all ages in Germany are surprisingly similar in the ways they interact with retailers via email. | Continue reading
The UK’s newspaper industry is suffering more than most from the rise in digital media consumption. As ad revenues shrink on both physical and digital channels, publishers have to think creatively to monetize their product. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Walmart’s Jet.com to buy ModCloth; China blocks Pinterest; and more. | Continue reading
More than 23 million slate tablets were shipped in Western Europe last year, but that number will decline each succeeding year, while shipments of ultraslim notebooks and detachable tablets will rise. | Continue reading
Wearables remain something of a mixed bag in China, with urban consumers expressing strong interest in smart wristbands while demand for smart watches wanes. | Continue reading
The typical US consumer walks around with a powerful computer in a pocket or purse. Slightly less powerful computers worn on the body still don't have a compelling use case for most consumers. | Continue reading
Many marketers in South Korea continue to allocate a disproportionate share of their ad spending on traditional, rather than digital, ad formats. This happens at a time when consumers are spending more time than ever with digital devices. | Continue reading
eMarketer estimates mobile ad spending in Germany will reach €3.16 billion ($3.50 billion) this year, representing more than half (57.2%) of the country’s digital ad outlays for the first time. | Continue reading
Books sales in the UK rose 6% last year, propelled by increased purchases of physical books. Ebook sales fell by 4%. | Continue reading
According to a recent survey, internet users in France prefer ready-to-wear outlets rather than websites when purchasing clothing, shoes and accessories. | Continue reading
China’s Alibaba continues to expand its holdings with an investment in Swiss vehicle-focused augmented reality company WayRay. Self-driving car technology could be repurposed for entertainment or even ecommerce. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Digital advertising is benefiting the economy; Euronet outbids Ant Financial for MoneyGram; and more. | Continue reading
A recent survey found that nearly 25% of social network users in Japan ages 15 to 34 said they frequently or occasionally broadcast live on Niconico and Facebook. | Continue reading
Television and newspapers remain the dominant advertising mediums in India, where overall ad spending will grow by 12.0% to reach $7.94 billion this year. | Continue reading
Six in 10 internet users bought online in an average month in 2016, many saying they like to shop “when it suits me.” | Continue reading
The individual countries across Asia-Pacific may share the same corner of the globe, but they have very different online shopping habits. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Spotify teams up with Waze; Esports thrives thanks to ad spending; and more. | Continue reading
About ¥140.0 billion ($1.20 billion) was spent on all digital in-feed ad spending in Japan in 2016. | Continue reading
The decline partly reflects the growing popularity of larger smartphones, but India’s demonetization efforts also had an effect. | Continue reading
Scott Brinker, editor of Chief Marketing Technologist, talks about why marketers say they want more data, and what to expect in the marketing technology space going forward. | Continue reading
New data reveals that most women are skeptical of advertising, and they’re also distrustful of certain industries. | Continue reading
Almost every country in Europe—whether in the EU or not—has different opportunities and challenges associated with cross-border ecommerce. | Continue reading
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Nicole Perrin offers an overview of marketing technology—adoption levels, challenges and emerging trends. | Continue reading
From Brexit to brand safety, UK marketers feel beset by largely external challenges. | Continue reading
Since debuting short video and live streaming products, Weibo, ‘China’s Twitter,’ has experienced a comeback. Here are the key traits of its users. | Continue reading
More internet users in Japan say they are turning to digital rather than traditional media sources for news. But they trust those sources less than they did five years ago. | Continue reading
UK consumers will cut back on eating and drinking out before sacrificing on leisure travel, according to recent research that examined attitudes about discretionary spending. | Continue reading
Pandora is launching its anticipated on-demand music service on March 15, competing with players like Spotify, which already offer similar services, including what once made Pandora special: personalization. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Sephora adds AR features to its app; UK considers higher taxes on Airbnb hosts; and more. | Continue reading
Scott Meyer and Todd Ruback of compliance services company Evidon discuss what marketers doing business in the EU need to know about new data protection rules. | Continue reading
A survey of TV industry professionals around the world found widespread agreement that sports and other live programming is a key way for video-on-demand services to stand out. | Continue reading
Facebook will account for more than one-third of all net US digital display ad dollars in 2017, according to eMarketer’s latest estimates. Google, meanwhile, will grab almost 78% of search dollars. Together they account for nearly two-thirds of the combined search and displ … | Continue reading
Digital video ad spending continues to grow faster than other categories, as new social and messaging platforms emerge to compete for dollars. But the total audience size shows signs of plateauing. | Continue reading
Spending on augmented reality and virtual reality in Western Europe will reach $2.5 billion in 2017, a 131% increase over 2016. | Continue reading
UK telecommunications giant BT's Openreach unit will become a separate company following complaints that the relationship hampers telecom competition. | Continue reading
South Korea’s Viva Republica has found digital payment success in the market with Toss, drawing funds from overseas investors. But the homegrown company now must face off against Kakao Pay, which has the backing of Alipay operator Ant Financial. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: QR codes used to defraud consumers; LVMH to debut an ecommerce site; and more. | Continue reading
Eloi Gerard, serial entrepreneur and co-founder and CEO of Shanghai-based virtual reality (VR) content studio Crow's Nest, talks about why VR commerce is important to brands. | Continue reading
Social networks are a top news channel for children and teens, on a par with TV and teachers. | Continue reading
TV is the most common media used by voters in France to stay abreast of developments in the country’s presidential campaign. While about one-third of respondents to a recent survey said they used digital news sites to follow the race, seven in 10 said TV was their leading n … | Continue reading
Commercial radio in the UK reaped its largest ever annual advertising revenue total in 2016. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon to launch another physical bookstore; App security issues plague Uber; and more. | Continue reading
Three years after acquiring Oculus, Facebook is finally integrating the company’s virtual reality arm into its platform with a new standalone 360-degree VR app. | Continue reading