Brown-Forman has appointed Jackanory to create a global travel retail toolkit and brand activations for its American whiskey portfolio, following a three-way pitch. | Continue reading
Mobile service provider O2 has extended its deal with England Rugby until September 2021, with experiential set to play a big part in the new partnership. | Continue reading
British shirtmaker Thomas Pink is to launch the Pink Lion Rugby Club in November, which will host a series of experiential events. | Continue reading
The International Live Events Association UK (ILEA) will host its annual Halloween-themed networking event on 3 November in London's Soho, which will have a 'Shipwrecked on a Cannibal Island' theme. | Continue reading
Bread brand Hovis ran a three-day sampling activation at shopping centre Intu Lakeside, to mark its ongoing partnership with DreamWorks Animation's latest feature film, Trolls. | Continue reading
Music-based entertainment company Universal Music Group (UMG) will stage a 3D and 360-degree live streamed virtual reality (VR) music performance to promote its new VR platform. | Continue reading
Longleat, the Wiltshire safari park, is to run its 'Festival of Light' this year with a new finale that uses 3D video mapping. | Continue reading
British Airways has hosted an experiential dining event in the US, led by top chefs Tom Kerridge and Claire Clark, MBE. | Continue reading
A three-dimensional virtual reality (VR) activation from Unicef to highlight the plight of polio was shown to passengers on board an Easyjet flight from London to Portugal. | Continue reading
Ahead of Halloween, Morrisons is to launch pumpkin carving classes in some of its supermarkets this week to help anxious parents. | Continue reading
Games giant EA has launched its new game, Battlefield 1, to its head office staff in Guildford with a World War 1 bunker. | Continue reading
Britain's Got Talent winner, magician Richard Jones, performed tricks at Manchester Piccadilly station to showcase the introduction of mobile tickets for Trainline. | Continue reading
Electronics and audio company Sonos is giving Londoners the chance to improve their listening experience by swapping their speakers for a Sonos PLAY:1 wireless speaker. | Continue reading
To promote the launch of Sky Atlantic's new series, 'The Young Pope', the channel has constructed a giant sculpture of actor Jude Law, who stars in the show, using a four-sided illusion technique. | Continue reading
Audio specialist Sennheiser has opened its Soundscape Showroom in New York's Westfield World Trade Centre. | Continue reading
Melissa Noakes, former head of events at Sony Mobile, has teamed up with Maxwell Fellows, head of client services at agency Clive, and Courtney Baisch, talent manager at agency Amplify, to create mentoring programme Elevate. | Continue reading
ITV and cab comparison app Karhoo are offering families the chance to a travel like an honorary member of the International Rescue squad, using a fleet of black cabs transformed into iconic Thunderbird vehicles. | Continue reading
Microsoft Xbox launched its Gears of War 4, the fourth instalment of the acclaimed video game franchise, with activity that culminated in connecting millions of fans in a live streaming event. | Continue reading
Automotive brand Toyota installed an experiential pop-up near Gabriel's Wharf on London's South Bank to showcase its new car design - the C-HR. | Continue reading
Three Mobile's unicorn cab rides, Jaguar Land Rover's experiential store and Easyjet's immersive travel experience are among this week's most read stories. | Continue reading
Scotch whisky brand Jura has created an interactive adventure, which takes guests on a journey to help the mysterious film director 'Eric' make a masterpiece. | Continue reading
Some 1,500 delegates from around the world gathered at the Intercontinental hotel in London for Google's interactive conference series, designed by creative agency Wonder, to explore the latest developments in cloud technology. | Continue reading
Global brand experience company Freeman has announced the appointment of Peter McGrath and Haluk Kulin to its agency division, Freeman XP. | Continue reading
Creative experience agency Innovision staged a heroes' return in London's Trafalgar Square in recognition of the success of Britain's Paralympic and Olympic athletes at Rio 2016. | Continue reading
In celebration of National Gin and Tonic Day this week, Event picks out three of the best gin-based bars, events and drink ideas. | Continue reading
E-vaping company Blu has launched an initiative designed to elevate consumer knowledge of the brand and to increase levels of engagement. | Continue reading
Commuters in central London were greeted with a surprise new landmark today as EE dropped a giant Google location pin at London's iconic Marble Arch. | Continue reading
Fashion accessory chain Accessorize is combining visual technology and content to give shoppers a more personalised experience at its latest store. | Continue reading
Google is to open a 'Made by Google' pop-up store on Spring Street in New York tomorrow (20 October). | Continue reading
Greenwich-based brewer Meantime has opened Britain's smallest craft beer bar, named 'Make Time for It', aiming to give members of the public a break from digital distractions. | Continue reading
Beauty and make-up brand Charlotte Tilbury is marking the opening of a beauty boudoir at London Westfield with a series of activations. | Continue reading
Wine merchant Laithwaite's is hosting a two-day event in London celebrating wine, with immersive tastings and virtual reality (VR) tours of vineyards. | Continue reading
Check out the party pics from this year's Event Awards, which hosted more than 700 industry professionals at the Eventim Apollo in Hammersmith last Thursday (13 October). | Continue reading
Peyton Events, and the public catering contracts business of Peyton and Byrne, has been acquired by Sodexo. | Continue reading
Jaguar Land Rover has launched a new store at Westfield Stratford City, in partnership with digital retail company Rockar, that puts customer experience and transparency first. | Continue reading
Lucozade Sport launched the first ever get-fit bus shelter in Manchester in an effort to get the nation moving. | Continue reading
Katie Peake has joined Avantgarde London after two years at Tribe Marketing. | Continue reading
Japanese brand Muji has appointed agency Produce UK to design and deliver an exhibition of 25 rare posters to celebrate the brand's 25th anniversary in the UK and Europe. | Continue reading
Experience marketing agency George P Johnson (GPJ) UK has reported a 16% year-on-year increase in turnover to £34.1m for 2015. | Continue reading
Investment company Orbis Access has worked with experiential marketing agency Circle to install a 'Benchmark Rally' racecourse in Canary Wharf's Jubilee Place shopping centre. | Continue reading
Mobile network operator Three and handset provider ZTE have joined forces to bring 'unicorn' rides to the capital. | Continue reading
The annual Event Awards attracted more than 700 industry professionals to the Eventim Apollo in Hammersmith last Thursday (13 October). | Continue reading
Experiential marketing group Because has expanded into Ireland through a partnership with Dublin-based agency Imagine. | Continue reading
Tetra teamed up with Aquatic Design Centre, the aquarium installation providers, to create a bespoke underwater-themed pop-up in London's Old Street station. | Continue reading
Sony has installed a giant version of its virtual reality headset at London's King's Cross station. | Continue reading
More than 700 event professionals gathered for the Event Awards 2016 at the Eventim Apollo in Hammersmith last night (13 October). | Continue reading
Apple is staging a week-long series of events focusing on art, music and technology as it reopens its flagship London store in Regent Street. | Continue reading
Notonthehighstreet.com is hosting a Christmas-themed stand at this year's Stylist Live Show. Creative events company, The Persuaders, have designed a Christmas-themed stall for notonthehighstreet.com at their Stylist Live show. | Continue reading