It was 4 a.m. on a Monday and most of the water protectors were gathered around a bonfire near the foot of a bridge in Standing Rock, North Dakota. But not Sophia. The 21-year old woman was up on the bridge with a friend when she was hit in the forearm with what folks think […]If … | Continue reading
Each week Glean.info (formerly CyberAlert) publishes educational articles in its blog as a service to our customer base in PR, marketing and competitive intelligence. Last week we published the 2016 Top 20 Blog Posts on Media Monitoring, Measurement & Analytics for PR and Marketi … | Continue reading
The battle to be the top live streaming service is in full swing. Periscope, YouTube Live, Facebook Live, and others all seem to be competing for the “iron throne” of live streaming, a pocket of...read moreThe post The Winner of the Live Streaming Battle Is Obvious…Here’s Why app … | Continue reading
As mobile rises to become the dominant platform for seeking information and beginning transactions, B2B businesses face a new challenge: Mobile first touchpoints. How do prospects contact a business brand? How do brands make an impression on mobile devices? Here are several types … | Continue reading
Twitter has introduced live 360° video that allow viewers to look around a full 360 degrees by tilting their phones or swiping the screen. In a demonstration of the product on Twitter’s blog, live streamer Alex Pettitt shows how with Twitter’s video app, Periscope, viewers can ti … | Continue reading
We've seen a lot of B2B social media in the past year. That's good news! It means B2B companies are growing more accustomed to social platforms, forming larger communities with their buyers. But there's also some bad news – we see a lot of social media mistakes, too. Here are sev … | Continue reading
Brands that shift marketing resources to social media advertising can obtain huge benefits, reveals new research from The CMO Club and SocialCode. Every single chief marketer surveyed plans to either continue or increase their paid social spending in 2017: 45% plan to increase sp … | Continue reading
Social media has seen an explosion over the last couple of years — and has come a very long way since its beginnings. We all remember the now seemingly archaic platforms that we had once...read moreThe post Social Media’s Impact on SEO appeared first on Social Media Explorer. | Continue reading
Search engine optimization has come a long way. But elements like URLs just never change. You need an excellent URL to make your website or blog easy to find – period! That’s not to say that a bad URL may cause search engines such as Bing or Google to rank you poorly. No. You’ll … | Continue reading
Organizations generally better understand that delayed or callous responses can worsen PR crises while effective communications plans can mitigate negative news. Still, we continue to see examples of companies exacerbating crises through ham-handed reactions. These are the worst- … | Continue reading
After you put away your holiday ornaments and clean up remnants the New Year’s Eve celebration, it’s time to look ahead to what 2017 will bring in PR and marketing. Digital marketing promises to continue to change quickly. Technology advancements and social media trends will sure … | Continue reading
Corporate reputation is everything. Loss of reputation can destroy companies. Warren Buffett once stated: “We can afford to lose money — even a lot of money. But we can’t afford to lose reputation–even a shred of reputation.” The 2016 US Reputation Dividend Report noted that in M … | Continue reading
What's the most important part of your email marketing? We bet, after a little thought, you answered, "The email subject line." It's one of the first things people look at, and it makes a powerful first impression no matter what the email contains. For many people, it's the diffe … | Continue reading
Well, it’s 2017 About the only thing we can say for certain about the new year is that change will abound — much of it beyond the control of the marketing department. So, what is...read moreThe post Employees: Your Unstoppable Marketing Machine for 2017 appeared first on Social M … | Continue reading
Do you have blog headline anxiety? Are you worried that your blog headlines are failing to draw anyone's interest? Maybe it's time to experiment with new blog headline types and formats. Here are four headline options that readers can't help but click and they really can impact y … | Continue reading
From all of us at Social Media Explorer and Renegade LLC, we wish you and yours a very Happy New Year!The post Happy New Year — from Social Media Explorer appeared first on Social Media Explorer. | Continue reading
2017 is staring us down on the calendar. | Continue reading
Hi! I’m Don Power, one of the Managing Editors at Social Media Explorer. Every week, we publish an informative and insightful newsletter and it occurred to us that not all of our blog readers are...read moreThe post The Best of Social Media Explorer – Dec. 30 2016 appeared first … | Continue reading
What is an Instagram Story? An Instagram Story isn't just a strategy, it's a real feature that Instagram implemented in August 2016, and it has been improving ever since. In fact, it's a whole new way to use Instagram that's very unlike post permanent photos for your followers to … | Continue reading
There’s a lamentable truism in social media circles that no one notices brand tweets until they screw up. This was certainly the case yesterday as I spotted this unfortunate post from Cinnabon: Shocked by the remarkable...read moreThe post May the Force Be with You, Carrie Fisher … | Continue reading
Amazon Echo smart speakers have been a rather popular gift this holiday season. In a press release yesterday, Amazon revealed that the company sold 9 times more smart home devices than it did this time last year....read moreThe post Is Your Data Safe With Amazon Echo? appeared fi … | Continue reading
The threat to man does not come in the first instance from the potentially lethal machines and apparatus of technology. The actual threat has already affected man in his essence. —Martin HeideggerPhilosopher Martin Heidegger predicted technology would either destroy or glorify ma … | Continue reading
Instagram has introduced the ability to add videos to your feed! It's an interesting addition, and these vids – which tend to be only several seconds long for easier posting – can be another powerful tool for your company, and an easy way to mix it up if you're getting bored of a … | Continue reading
Most businesses rely on top-quality blog content for search engine optimization (SEO) to make themselves stand out. In terms of site promotion, SEO is still the most effective approach out there. However, text is not the only way...read moreThe post 7 Tools To Help Promote Your I … | Continue reading
It’s no secret that Snapchat’s rise has been nothing short of astounding. With over 150 million daily users (60 million in the US and Canada) and 10 billion video views per day, there really is...read moreThe post How To Advertise On Snapchat With Literally Any Budget appeared fi … | Continue reading
Live video, if you haven't noticed, quickly rose to become a marketing star in 2016. Everyone is talking about livestreaming over popular apps, and just what it means for their particular industry. These live video apps hold plenty of advantages – they're immediate, exciting, and … | Continue reading
When discussing SEO tactics, rankings, and linking, there is a lot of chatter surrounding white hat, grey hat, and black hat strategies. While the names were borrowed from hacking culture, the meanings remain pertinent – practices that are legal, uncertain, and illegal. Curious w … | Continue reading
A short post today to wish you all: “Happy Holidays!” If you’re looking for something to read while you’re waiting for your next cup of holiday cheer to be poured, feel free to browse around....read moreThe post Happy Holidays — from Social Media Explorer appeared first on Social … | Continue reading
Nowadays, everyone has heard of the online success story or the person who became rich by starting their own online…The post How To Make Money Online appeared first on Desire For Success. | Continue reading
1,000s of Real & In Your Niche Twitter & Instagram Followers On A Weekly Basis For Free So you…The post Gain Real Twitter & Instagram Followers appeared first on Desire For Success. | Continue reading
Our list of the top 10 best SEO tools for 2016 that I use and will continue to use this…The post 10 Best SEO Tools For Entrepreneurs appeared first on Desire For Success. | Continue reading
In the Spirit of the Season, if Santa were to ask us for marketing advice this is what we would recommend for Santa's Marketing Plan : | Continue reading
We are officially in the midst of the holiday chaos! Your life may be an endless blur of traveling countless miles, cooking holiday dinners, buying last-minute gifts, and the list goes on. With such a hectic festive schedule, have...read moreThe post 5 Charitable Apps to Use This … | Continue reading
Social media marketing has become a cornerstone of most business strategies, and for good reason. Through social media, you can conveniently reach your target audience, nurture your leads, and convert customers.To be successful with social media marketing, however, you need to be … | Continue reading
Earlier this week, Facebook announced the release of Facebook Live Audio. This feature allows users to live stream audio (as opposed to video) through Facebook Live. It’s essentially a mash-up of traditional live radio and podcasting, with...read moreThe post Facebook Introduces … | Continue reading
When you drill down to the very basics of B2B Instagram, you find two vital questions: When and What. No matter the brand, a business needs a concrete idea for when to post Instagram photos, and what those photos should be. Not surprisingly, this is also where many companies stum … | Continue reading
I am a social media professional. And as hard as I try not to, I occasionally get sucked into a story that has me believing and sharing it with my friends. This one makes me...read moreThe post The Fake News Epidemic: Not Even Santa Can Be Trusted appeared first on Social Media E … | Continue reading
Each week Glean.info (formerly CyberAlert) publishes educational articles in its blog as a service to our customer base in PR, marketing and competitive intelligence. The following articles covering the full range of issues, applications, and techniques for media monitoring and P … | Continue reading
In this fast paced, cut throat industry, it pays to be on top of your game. There are plenty of industry professionals who have provided their Intel for the genetic makeup of a well-designed social...read moreThe post The Top 10 Social Marketing Influencers to Keep An Eye on in 2 … | Continue reading
Instagram isn't just an add-on to Facebook or a diversion for teenagers (hey, even Snapchat is getting more serious these days). This photo and short video sharing service has become a powerful tool for brands, and a powerful method of outreach. Instagram alone has over 500 milli … | Continue reading
Content marketing is a marketing strategy consisting of the creation, distribution and promotion of content, with the ultimate goal of reaching and engaging your target audience in order to influence them to take the actions you desire. Even though around 88 percent of all B2B ma … | Continue reading
These three brands rock the video marketing world with memorable and personal can’t-look-away content. | Continue reading
I have good and bad news for you… and a solution, too. The Good News: Social media is now the biggest source of referral traffic in the world… even generating more traffic than Google. Shareholic showed...read moreThe post 3 Easy Steps To Grow Your Email List Using Social Media a … | Continue reading
Do you sometimes feel out of your depth on Facebook? Sure, it's a great place to catch up with friends or family – but do you worry that it's not the right place for your business? Don't be! Facebook can be an excellent place for B2B companies, but you have to use it the right wa … | Continue reading
Rohan Ayyar is a project manager at E2M solutions, a digital marketing firm. In many ways, owning a small or midsize business is like being David battling Goliath. Larger companies have the budget and manpower to maximize their marketing efforts while smaller businesses struggle … | Continue reading
It is pretty clear that influencer marketing is set to dominate in 2017, but are you still not convinced? A report released by influencer marketing platform Julius might just change your mind. After surveying rising digital influencers,...read moreThe post The Top 6 Reasons Why Y … | Continue reading
entrepreneur (ˌäntrəprəˈnər) noun. 1. a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk. Being an entrepreneur takes guts, especially those in the ever-evolving social media space. These...read moreThe post Top … | Continue reading
Everyone likes to talk about new plans for 2017, but there's another aspect to getting ready for a new year – something that comes up when discussing budgets and long-term digital marketing challenges and strategies: What are we going to leave behind? Let's face it, some trends a … | Continue reading