In game-obsessed South Korea, many gamers split their time and money between PC-based online games and a growing range of mobile offerings. | Continue reading
The value of online banking transactions is on the rise in Malaysia, as is that for banking transactions on mobile devices. But digital banking customers haven’t embraced other financial technology services, such as personal wealth management, to any great degree. | Continue reading
The only channel that has gained trust since 2012 is search engines—up five percentage points. | Continue reading
Wearable devices and smart clothing are not yet consumer must-haves, but that will change, eventually. | Continue reading
China’s annual report on the country’s social and economic development is a wide-ranging survey of a number of measures of growth. Here are a few key figures. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Instacart raises new funding; WeChat’s gold hongbao finds success; and more. | Continue reading
Teen internet users ages 16 to 19 in Germany and the UK are more positive than their older peers about several types of branded content, judging by recent survey data. But that isn’t necessarily the case in France, Italy or Spain. | Continue reading
As competition in the SVOD sector in Southeast Asia heats up, some players are looking to expand in foreign markets. | Continue reading
Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of all UK media ad investment, according to eMarketer’s latest UK ad spending forecast. | Continue reading
Marketers see budget allocation in technology as a path to remaining relevant against competitors and understanding customers and prospects. | Continue reading
In the latest edition of eMarketer’s “Behind the Numbers” podcast, we look at three powerful forces transforming virtually every aspect of the global media and marketing ecosystem: mobility, automation and ad avoidance. | Continue reading
Mobile is on pace to become the leading ad spending channel in China, according to eMarketer’s latest forecast. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Spotify acquires audio detection startup; Alibaba founder cracks down on counterfeiters; and more. | Continue reading
Banner ads make up 77% of all mobile advertising tracked by Vpon in Asia-Pacific. With ad blocking in the region ascendant, advertisers may want to take a harder look at advertising on native apps. | Continue reading
Jason Rose, senior vice president of marketing at identity management vendor Gigya, spoke with eMarketer about the importance of understanding customer identities. | Continue reading
While publishers have been able to expose more readers to their content on major distribution platforms, Google, Facebook and other big players have enormous leverage. | Continue reading
Netflix has found success in the Philippines, where it is now the top subscription video-on-demand service. But the company is still struggling in India and Singapore, where local offerings still rule. | Continue reading
The most popular video-on-demand services in the Netherlands—YouTube, NPO Gemist and Netflix—continue to strengthen their lead over competitors. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: CNN expands streaming service to cord-cutters; Mobile users can’t put down their phones; and more. | Continue reading
Fewer internet users in Australia downloaded and streamed pirated movies and TV shows in 2016 vs. 2015. | Continue reading
NBC’s investment in Snap Inc. not only highlights the company’s plans to attract younger audiences, but also acknowledges digital content consumption on social platforms. | Continue reading
BlackBerry Messenger has attempted an ecommerce play in Indonesia to move beyond its core function of messaging—and to stave off threats from WhatsApp and Line. | Continue reading
Efforts to fight digital video piracy in France are starting to work—the number of internet users who accessed content illegally via desktop/laptop in 2016 was down 8%. | Continue reading
Digital video viewing will be the UK’s most widespread digital activity in 2017, after going online in general, according to eMarketer’s latest forecast of UK digital video and TV consumption. Who watches digital video—and how they do it—continues to expan … | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook’s soliciting pitches for TV-like programming; Alibaba confirms investment in Paytm; and more. | Continue reading
Mobile devices play an increasingly important role in how consumers in China access the internet. But as new research demonstrates, urban consumers in China don’t always make mobile their first choice. | Continue reading
Chris Welsh, vice president of TV and Sport for Europe, the Middle East and Africa (EMEA) at MPP Global Solutions, talks about the efforts of traditional broadcasters in the UK to reach digitally savvy audiences. | Continue reading
Frustration with content cost vs. effectiveness was a theme of the Social Media Week conference in New York. It’s a question not easily answered. | Continue reading
Ecommerce spending in the Southeast Asia markets is set to grow by double digits annually through 2020, thanks to rising internet penetration. For now, much of that activity flows through a single retailer, Lazada, but a potential shake-up looms on the horizon. | Continue reading
TV advertising in Italy increased more than 5% last year despite a slowdown in investment during H2 2016, bettering most other media. | Continue reading
Women under 30 are behind older women in money management, but they are more likely to use digital tools to help with financial tasks. | Continue reading
After laboring for years under strict government regulations, the financial tech sector in Japan is set to expand. And companies like ecommerce firm Rakuten are investing in startups, with an eye to growing revenues. | Continue reading
A combination of growing optimism about the economy and larger industrywide trends in ad spending are shifting more of small-business owners’ marketing dollars to digital channels. | Continue reading
Pan-European online footwear and apparel retailer Zalando achieved a double-digit revenue rise in 2016, boosted by an expanding customer base. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Snap shares soar; Robots will soon deliver products in Virginia; and more. | Continue reading
As Lyft looks to raise more money, its biggest competitor, Uber, struggles with its leadership and brand image. | Continue reading
As Snapchat hits the market, here's a look at its user base and growth potential. | Continue reading
Females in Germany are far more likely to order products offline than males, research indicates. | Continue reading
The bike-sharing sector in China has grown fierce with the emergence of two cash-laden heavyweights—Ofo and Mobike. | Continue reading
In the latest episode of eMarketer’s “Behind the Numbers” podcast, we dig into the trends coming out of this year’s Mobile World Congress event in Barcelona. | Continue reading
An American Psychological Association study found that the constant connection prompted by social media has caused more stress in adults—particularly in millennials. | Continue reading
The share of UK retail ecommerce deliveries to international consumers rose noticeably in January, a result attributed to favorable exchange rates. | Continue reading
Retail and C2C mcommerce sales in China are forecast to grow at double-digit rates annually through at least 2018. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Snap Inc. worked on a camera drone; Twitter adds more anti-abuse measures; and more. | Continue reading
Singtel and Lazada are partnering to help small businesses in Singapore reach more digital consumers by giving them access to digital payment services and logistics in exchange for a cut of transactions. | Continue reading
US data professionals are looking for more effective ways to collect, manage and understand data, and—in particular—to avoid wasting time. | Continue reading
Forget the notion that Gen X is a small market—it isn’t. And the fact that they are less eager than younger people to jump on the latest new digital trend makes them easier for marketers to find. | Continue reading
While marketers claim ignorance, influencers say they know sponsored posts must be labeled as such. | Continue reading