Jaguar Land Rover is staging a tactile exhibition of the latest and near future automotive technology at this year's Paris Motor Show. | Continue reading
Luxury outdoor apparel brand, Canada Goose, is bringing its immersive outdoor cinema experience back to retailer Harvey Nichols this winter. | Continue reading
Dom Pérignon is taking consumers on a multi-sensory journey to uncover the magic of the champagne brand, with a pop-up exploring sight, sound and taste. | Continue reading
Agency TRO has launched specialist department, TROi, housing a global team dedicated to the discovery, development and implementation of innovative creative technology solutions. | Continue reading
Alibi, UKTV's crime drama channel is launching Framed, the world's first interactive murder mystery escape room to be streamed live on Facebook. | Continue reading
Have-a-go DJ decks have been unveiled on Portobello Road, and passers by are being encouraged to mix their own tracks. | Continue reading
Cultural hotspot, buzzing nightlife and a city steeped in history - Germany's capital Berlin offers all this and more. | Continue reading
Mercedes-Benz is to stage a number of activations at the forthcoming Made Sydney fashion event, including Australia's first Benz Bar hospitality pop-up. | Continue reading
Universal Pictures UK is hosting a pop-up bar and game-themed activities to celebrate the DVD release of Warcraft: The Beginning. | Continue reading
Charity Oxfam is setting up shop at Boxpark Shoreditch for one week at the end of October. | Continue reading
The Technology Showcase, a five-day event with 28 tech companies offering products to touch, try and see, is coming to Westfield London at the end of October. | Continue reading
Gordon Innes, CEO of London & Partners, the capital's official promotional company is leaving the business. | Continue reading
Canadian athletic apparel retailer Lululemon Athletica is hosting a yoga-themed event as part of the Africa Yoga Project, which aims to share yoga, create jobs and build communities. | Continue reading
Jaguar has celebrated its return to motor racing and offered the chance to experience the excitement of the Jaguar Panasonic Formula E race car, with an immersive virtual reality (VR) experience for the 2016 Paris Motor Show. | Continue reading
Live brand experience and marketing agency, Wolfe has secured new business with Pets at Home, Qatar Airways, Stagecoach and the Institute of Directors. | Continue reading
Whisky liqueur brand Drambuie hosted a two-day jazz-themed event during London Cocktail Week, dubbed Bass & Crimson. | Continue reading
Charity Breast Cancer Now is hosting a bespoke branded contactless payment booth at fashion festival Stylist Live to encourage donations. | Continue reading
Online marketplace Etsy is opening its first ever Everyday Emporium, a four-day pop-up store aimed at celebrating the differences that make people unique. | Continue reading
Cadbury Milk Tray launched its new TV advert at a secret immersive experience in London last week. | Continue reading
Agency Sense London has hired Andy Day to lead the company's expanding creative department. | Continue reading
Dixons Carphone has teamed up with The Mix and the Heads Together campaign to celebrate inspirational people who have provided psychological and mental health support to someone in their time of need. | Continue reading
Agency Banks Sadler has strengthened its production team with three new appointments, with a view to growing the consumer activations side of the business and boosting the experiential output for its corporate events. | Continue reading
Melissa Noakes, the former head of events at Sony Mobile, has launched Elevate, a mentoring programme aimed at supporting and inspiring ambitious individuals within the events industry. | Continue reading
Over the course of just under 1,000 minutes, 103 dishes were served to 103 guests as part of London's longest dinner party, in partnership with Champagne brand Nicolas Feuillatte. | Continue reading
Retailers including John Lewis, Gap, Miss Selfridge and Marks & Spencer participated in Style Garden, an experiential shopping tour taking place at 15 of Intu's shopping centres across the UK. | Continue reading
Trade body Wines of Argentina, which promotes the Argentine wine brand and image worldwide, is hosting a four-day festival themed around wine and food from the destination. | Continue reading
American Express is partnering with the London Restaurant Festival for the seventh year running to celebrate dining out in the capital. | Continue reading
Jura, Esquire and Statoil feature in our list of brand events to watch out for next week. | Continue reading
Relais and Chateaux teamed up with and Bompas and Parr to create an immersive art installation in London, celebrating the joy of bees. | Continue reading
There is just one week to go before this year's Event Awards, taking place at the Eventim Apollo on 13 October. | Continue reading
Giant images of BT's classic red K6 telephone box were projected onto buildings to celebrate the design icon's 80th birthday. | Continue reading
A dinosaur made from 2,500 Warburtons crumpets was unveiled last night at the Natural History Museum. | Continue reading
Global brand experience agency Jack Morton Worldwide has appointed Christopher Butler as its new director of content studio, to be based in the agency's London office. | Continue reading
Charity British Red Cross is presenting the Good Look Fashion Show party this month. | Continue reading
French artisan spirit Sauvelle is hosting a pop-up dedicated to pairing limited edition trainers with tipples. | Continue reading
Take claustrophobia to new levels with Locked In A Room - Europe's largest escape-game themed venue, which opened this week at ExCeL London, alongside the venue's meetings and training facility CentrEd at ExCeL. | Continue reading
Technology provider LG has paid homage to playwright William Shakespeare on the 400-year anniversary of his death with a window display at London department store Selfridges. | Continue reading
Global lifestyle marketing agency MKTG has recruited Amy Kemp to the role of SVP, global hospitality, sport and entertainment. | Continue reading
International male model and Hollywood star Rick Genest, also known as 'Zombie Boy', was drafted in by Thorpe Park resort to promote its scariest Halloween event series to date. | Continue reading
Johnson and Johnson quit smoking brand Nicorette is staging an interactive experience at Westfield London shopping centre, with the aim of helping people to make a pledge to stop smoking. | Continue reading
Starbucks launched hot tea lattes across the UK for the first time this week, and marked the occasion with an all-day tea party at its Soho branch on Wardour Street. | Continue reading
Bookseller Foyles is running a series of events to promote the opening of its new retail store in Chelmsford, Essex. | Continue reading
The Campaign for Wool is opening the doors to the first ever 'Wool BnB', where everything inside, from carpets to cardigans will be made of wool. | Continue reading
Kit Kat hosted an exclusive experiential pop-up this afternoon in London's Stratford Westfield. This event comes ahead of the official launch on 5 October. | Continue reading
Michael Kors has launched its new perfume, Wonderlust, with an interactive stand at Birmingham's Bull Ring shopping centre. | Continue reading
US gourmet coffee brand Eight O'Clock Coffee has kicked off an eight-week national marketing campaign to include an experiential sampling tour. | Continue reading
Virgin Trains unveiled an exhibition showcasing micro sculptures charting the evolution of passenger rail travel, from Flying Scotsman to the upcoming Virgin Azuma. | Continue reading
Waterloo station, the Millennium Bridge and Westminster in London were visited by an army of 20 "humanoids" to mark the launch of Westworld, the new show on Sky Atlantic. | Continue reading