Lack of adequate public relations may be putting the brakes on electric vehicle adoption. Other industries may learn a lesson from PR’s experience with the vehicles. Despite significant advancements in electric vehicle (EV) technology, 60 percent of American drivers said they are … | Continue reading
Email marketing is one of the oldest forms of inbound marketing - but instead of becoming outdated, it's only become more relevant. This is in part because of the increase in mobile use, which allows users to receive instant notification of new emails. In a recent survey, it was … | Continue reading
Online Marketing Strategies for Mission Driven Small Businesses Entrepreneurs - Online Marketing strategies and solutions for today's mission driven businessInstagram and Snapchat are too often dismissed as virtual hangouts for millennials. This generalization overlooks the … | Continue reading
The president elect’s penchant for high-profile attacks will change corporate communications and PR crisis management. Donald Trump frequently picked public fights in the media and on Twitter during the campaign and shows no sign of dropping the practice. Trump has singled out sp … | Continue reading
Have you tried Facebook Live yet? | Continue reading
Hi! I’m Don Power, one of the Managing Editors at Social Media Explorer. Every week, we publish an informative and insightful newsletter and it occurred to us that not all of our blog readers are...read moreThe post The Best of Social Media Explorer – Dec. 16 2016 appeared first … | Continue reading
LinkedIn is by far the best social network to reach out to business buyers.This makes it an excellent platform for B2Bs. Through the platform, you will be able to meet new contacts, grow your reputation and even generate leads. However, we also understand that you may not have a … | Continue reading
There are two types of people in the world, those who make resolutions every year and those who can’t be bothered because their too busy getting shit done. It shouldn’t be too hard to guess...read moreThe post 9 Brilliant Business Blogs to Browse in 2017 appeared first on Socia … | Continue reading
Could your social media 2017 strategy use a kick start? Sure, you’ve got the basics like a LinkedIn company page covered, but you haven’t seen a big bump in lead generation yet. Maybe Facebook’s algorithm change last summer has left your business struggling to connect with custom … | Continue reading
Never mind streaming live video or photo sharing on social media. Many PR veterans predict that the growing importance of PR measurement, driven by increasingly powerful analytics tools, will be the most important trend in public relations in 2017. “The ability to effectively mea … | Continue reading
If you’ve ever live streamed through Twitter, you know it’s a nightmare. Even though Twitter has owned live video app Periscope for two years, the platforms are still very disjointed. There’s a lot to complain about,...read moreThe post Now You Can #GoLive Right On Twitter appear … | Continue reading
Especially recently, digital video has proven to be an extraordinarily effective way to market products and services. But many marketers have missed the trend because they don’t adequately measure video performance, according to a new survey from Demand Metric. Nearly half of par … | Continue reading
In the marketing world, we love to look at social media contributing as a force for good. It offers so many tools and opportunities, we really can't discourage its use in any given situation. But that raises an important question: Does social media ever hurt your marketing activi … | Continue reading
Snapchat: love it or hate it (or, just don’t understand it), it’s here to stay. Originally released in 2011, Snapchat has evolved from a temporary image-messaging app to a legitimate multimedia platform. Celebrities and brands...read moreThe post The Top 6 Snapchat Accounts You H … | Continue reading
Instagram Live is, well, live. The platform’s venture into live video was announced last month, and now users in the U.S. have access to the feature. What Is It? A live video broadcast tool just...read moreThe post Instagram Live Has Been Released…And It’s Nothing Special appeare … | Continue reading
Just weeks after Facebook revealed it had miscalculated several video metrics, it announced it had found more measurement errors. In a blog post, Facebook reported two measurement errors. It found an inconsistency in how it counts engagement such as likes and shares with off-site … | Continue reading
Analytics are an essential element of effective marketing and public relations. Analytics provide organizations data and insights needed to improve tactics, plan strategies, measure performance, and link data to key business outcomes like sales and revenue. Unfortunately, many PR … | Continue reading
In the past year, there has been an enormous amount of coverage on Twitter and the struggles the company is facing. These struggles have included, but aren’t limited to low engagement, difficulty monetizing the platform, internal...read moreThe post The Big Question We All Need t … | Continue reading
Who doesn't like a good formula? We've got one you're going to like: It's the B2B Instagram success formula. If you aren't sure what to do with this photo - sharing site, here is the secret to success: Creativity + Engagement = Success | Continue reading
What makes an Instagram account great these days? The answer is subjective, but in my opinion, there are three things: creativity, consistency and a genuine voice. And I can’t forget: the ability to roll with the...read moreThe post 7 Instagram Accounts You Should Follow in 2017 … | Continue reading
Instagram’s Stories feature presents a direct challenge to Snap, until recently called Snapchat. Instagram’s new feature closely mimics Snapchat’s Stories product. Users can create 10-second videos, post them to a Story, and contribute more videos all day. After 24 hours, they di … | Continue reading
Are your content marketing and social media outreach efforts failing to generate sufficient buzz and drive engagement? The problem could be a lack of amplification. Creating great content is only half the battle: a smart distribution strategy is just as critical. | Continue reading
Fancy some Instagram shopping? E-commerce on the platform is easier than ever with Instagram’s recent release of shoppable tags. This feature allows brands to provide additional information on products they share on Instagram. Through the shoppable tags...read moreThe post Is Ins … | Continue reading
For this guide, The Ultimate Marketing Guide (and yes, you damn right I think it truly is the best marketing…The post The Ultimate Marketing Guide appeared first on Desire For Success. | Continue reading
As 2016 is about to end, developing a whole new marketing plan for the new year is a must. In case you’re wondering what should be included in the plan, we’ve picked 4 trends that we think are the most important to include in your... | Continue reading
It is a fascinating topic that goes by many names. | Continue reading
Increasing accountability and a greater investment in measurement will emerge as the top influencer marketing trends in 2017, experts say. Most marketers who use influencer marketing (78%) say that determining the tactic’s ROI will be their top challenge in 2017, according to the … | Continue reading
Hi! I’m Don Power, one of the Managing Editors at Social Media Explorer. Every week, we publish an informative and insightful newsletter and it occurred to us that not all of our blog readers are...read moreThe post The Best of Social Media Explorer – Dec. 9 2016 appeared first o … | Continue reading
Since writing my previous post on the 3 most important facts you need to know about Gen Z, I just couldn’t get this group out of my mind. I started to think more into how...read moreThe post Insider Tactics to Reach Gen Z Consumers appeared first on Social Media Explorer. | Continue reading
Fake news stories show no sign of abating and are afflicting businesses as many had feared. PR pros may now need to add attacks in fake news to their PR crisis plans. Fake news became increasingly common during the 2016 Presidential campaign as unscrupulous publishers learned the … | Continue reading
A recent study by Demand Gen Report shows 73 percent of B2B buyers have less time to devote to research than they did a year ago. Considering the breakneck pace of the business world, it’s...read moreThe post 5 Social Media Marketing Tricks to Finally Reach B2B Buyers appeared fi … | Continue reading
How an effective editorial calendar can help marketers produce engaging content and produce it consistently — two key parts of a digital and content marketing strategy.The post Managing Your Editorial Calendar Like a Boss appeared first on dcustom.com. | Continue reading
Now we come to transactional user intent – the last and most fun type of user intent, because it means you're about to make a sale! These users are searching for your company or products because they want to make a purchase ASAP. Your job is to help them out and give them that o … | Continue reading
And the copycat chase continues! In this latest development, Facebook is again getting inspiration from its growing competitor Snapchat. This time, Facebook is looking to copy Snapchat’s popular “Discover” feature. Meet Facebook Collections According to...read moreThe post Faceb … | Continue reading
Marketers, PR and SEO experts generally view Google as synonymous with “search engine.” When they talk about optimizing content or websites for search engines, they usually mean optimizing for Google. It’s true that Google, with 64% of desktop searches, does dominate the web sear … | Continue reading
Marketers traditionally focus on the top of the sales funnel. However, more marketers are becoming responsible for down-funnel metrics. Marketing leaders now place less value on lead volume and cost-per-lead, and more value on metrics like revenue, ROI and cost-per-acquisition, a … | Continue reading
Ever wonder if journalists read your PR pitches? Or what can motivate them to open your email messages and write a story about your idea? To find answers to those questions, Fractl polled about 1,300 writers, editors and contributors. Some of its key findings: Forty-three percent … | Continue reading
It's time to talk about navigational user intent! This type of user intent is easy to parse – people want to find a particular website, so they search for it. They know where they are going, and they are using the search engine as a travel route to get there ASAP. So, if prospect … | Continue reading
Thinking outside the box, the SWOT team turned a corner ASAP, clearing their heads while not stepping on each other’s toes, because at the end of the day truth be told it’s not whether you...read moreThe post 11½ Words or Phrases Not to Use in 2017 appeared first on Social Media … | Continue reading
For years companies have been trying to find ways of using social media to promote their businesses, but have been tamping down on the social asset that’s right under their noses: their employees. You can’t...read moreThe post Brands: Employee Advocacy May Be Your Biggest Asset a … | Continue reading
Twitter polls, which debuted last year, have yet to become a widespread marketing and PR tactic. Businesses may be missing its potential benefits. Twitter Polls can be a valuable way to gain feedback and increase exposure. Like other types of online surveys to produce publicity, … | Continue reading
It's time to stat talking about Instagram: In fact, we're going to do a lot more than talk about it. A big part of our own social media marketing plans for the upcoming year is to spend more time on our Instagram business account – and we think you should too. Here are the top 5 … | Continue reading
Even after all these years, Facebook is still a great social media channel for brands seeking extensive reach and engagement. However, the platform remains a mystery to many brands and their marketing teams. With Facebook’s constant algorithm changes, tightening...read moreThe po … | Continue reading
That's right! We've created a place for #ContentChat regulars to keep the chat conversations flowing between chats! The #ContentChat channel in the The #ContentChat channel in the Spin Sucks Community on Slack is your place to get the inside scoop... | Continue reading
PR crisis spread swiftly through social media and other online channels. The good news for PR is that monitoring and measuring news and social media can warn of emerging crises, allowing you to address and subdue them before they spiral out of control. The media monitoring and an … | Continue reading
I am about to let you in on a secret. | Continue reading
Hi! I’m Don Power, one of the Managing Editors at Social Media Explorer. Every week, we publish an informative and insightful newsletter and it occurred to us that not all of our blog readers are...read moreThe post The Best from Social Media Explorer – Dec. 2 2016 appeared first … | Continue reading
Powerpoint presentations are part of everyday business life. Can’t live with them, and can’t live without them. Aside from the challenge of moving them beyond just bullets and text (and there’s usually lots of text!), what if you could add multimedia and make them more interacti … | Continue reading