Over one-third of smartphone users in Germany have connected their smartphone to an IoT-enabled car. | Continue reading
Paytm’s ecommerce efforts took a leap forward this week when the company launched a new marketplace, Paytm Mall, modeled after investor Alibaba’s successful Tmall platform. | Continue reading
Nokia’s classic 3310 handset will hit stores again in Q2 2017, along with three new smartphones. | Continue reading
While the UK is digitally advanced, everything from internet use to Instagram uptake continues to inch upward, led most often by adoption among younger and older age groups. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: YouTube launches streaming TV service; Apple's iPhone 8 will cost how much?; Uber challenges Transport for London over new driver testing; and more. | Continue reading
Out-of-home (OOH) advertising specialists and media agencies in the UK generally agree on the factors they consider “critical” for improving digital out-of-home (DOOH) advertising. But a recent study found a few issues where the two parties weren’t as neatly ali … | Continue reading
With the formation of its Native and Emerging Technologies (NET) group, 100-year-old Hearst is making a push to use augmented reality, artificial intelligence and voice-controlled search to deliver real business value. CTO Phil Wiser explains how. | Continue reading
AI adoption is still limited, but among retail marketers who do leverage the technology, many use it in their search or recommendation engine efforts. | Continue reading
Retail ecommerce sales expanded by low double digits in Germany last year, driven by increases in digital buying for most product types and helped by greater spending on several categories by men in particular. | Continue reading
Airbnb’s boom times in Spain may be about to end as Barcelona has rejected the company’s latest effort to calm concerns about its effect on the city’s housing market. | Continue reading
Mobile commerce will contribute more than a quarter of retail ecommerce sales in France this year, eMarketer estimates. | Continue reading
Accommodation-sharing businesses are growing in popularity in China, where rising digital travel spending and increased consumer familiarity with such services are helping to create a boom in new property sharing companies and a rising transaction volume. | Continue reading
Traditional AM/FM radio increased its reach over digital alternatives in the UK in Q4 2016. Nonetheless, DAB—the heir apparent to FM in the country—did manage to up its share of radio listening by a small degree. | Continue reading
eMarketer has increased US usage projections for Snapchat in 2017 by more than 5%, expecting 70.4 million Americans to use the platform. | Continue reading
Television reigns as the advertising vehicle of choice across industries in Indonesia. SK Biswas, COO of Dentsu Aegis Network Indonesia, offers eMarketer’s David Peter Green a wide-angle view of Indonesia’s advertising ecosystem, including drivers of overall ad spendi … | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon’s Twitch to sell video games; Nokia’s classic feature phone gets reboot; and more. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Alphabet’s Waymo sues Uber; Baidu reports decline in profits; and more. | Continue reading
Digital payment services like Alipay and WeChat Pay have found a large number of willing users in China. Research shows those employing mobile payment services are overwhelmingly male, and that most don’t have advanced degrees. | Continue reading
Research suggests buyers are increasingly splitting their investments between traditional radio spots and newer programmatic markets, a reflection of changes in consumers’ listening habits. | Continue reading
People “unlike” a brand on Facebook for many reasons, but that they take the action is actually good news for marketers. | Continue reading
If there’s one particular age group likely to use chatbots for shopping-related activities, it’s millennials. | Continue reading
As programmatic and native advertising shake up the way brands buy ads, some publishers are going the extra mile to keep their platforms lucrative. Andrea Riley, CMO at Ally Financial, spoke with eMarketer’s Maria Minsker about how the bank is working with publishers to get … | Continue reading
Teads, a provider of out-stream video advertising solutions, has seen more UK brands investing in the format to reach consumers outside of pre- and post-roll video ads. eMarketer’s Sean Creamer spoke with Justin Taylor, Teads’ managing director for the UK, about the v … | Continue reading
Online ad spending in Hong Kong will surpass offline advertising for the first time in 2017, as advertisers point to digital's relevancy and targeting. | Continue reading
Over 70% of internet users in France ages 18 and older said they bought apparel during the government’s winter sales period. | Continue reading
A new taxi law that may hurt Uber’s ambitions in Denmark adds yet another wrinkle to Europe’s ongoing struggle with the sharing economy. | Continue reading
Even though digital and omnichannel have been big retail buzzwords for years, more than half of retailers worldwide still haven’t taken concrete steps to deal with digital transformation. | Continue reading
Sina Weibo is no longer a has-been as the company’s fortunes are revived by new interest in user-generated short video and a live streaming service. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Lyft expands to more cities; Some consumers are confused about the cloud; and more. | Continue reading
Fitbit reports a loss in Q4 2016 on a sharp decline in revenues. | Continue reading
Restaurant owners worldwide are investing more in customer loyalty programs. Diners sign up, but don’t really show loyalty to the restaurant. | Continue reading
Outlays on digital and mobile display advertising in Germany climbed 6.5% last year, according to a leading source. Even more robust gains are anticipated in 2017, as digital ad spending approaches $2 billion. | Continue reading
A recent study found that by providing customized communications to ad blocking users, large proportions could be persuaded to let ads in. | Continue reading
Online businesses overtook food-related brands to become the UK’s biggest investors in TV advertising in 2016—a year in which UK TV ad spending recorded its seventh consecutive annual increase. | Continue reading
UK ecommerce sales rose 12% year over year in January, helped by the highest average spending seen in that month since 2010. But growth has slowed since last year. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook may stream live games via MLB partnership; Germans aren’t happy about Netflix’s latest ad; and more. | Continue reading
Total media ad spending in Sweden reached new heights in 2016, with grocery retailer ICA retaining its position as the country’s top advertiser. | Continue reading
Most senior marketers worldwide are planning or implementing a personalization strategy. Challenges abound, but success means exceeding revenue goals. | Continue reading
In Australia, YouTube still leads all other streaming video platforms in terms of viewers and total streams. | Continue reading
In a new report, eMarketer lays out the state of B2B marketers’ use of social platforms and the gap between their goals and their expertise. | Continue reading
Younger consumers’ preferences are causing shifts among established food giants, driving consolidation and product development changes. | Continue reading
Several of the UK’s biggest legacy print publishers will see their content distributed via Yahoo’s global newsfeeds under a freshly inked agreement. | Continue reading
Teen influencers are more likely to watch product review videos than any other type of video on YouTube, according to one study. | Continue reading
In privacy-alert Western Europe—a surprising finding. Some 82% of internet users surveyed by Retail Week and Osborne Clarke said they are comfortable receiving personalized offers and pricing based on their online search and purchase history. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Paytm to spend $90 million to develop QR codes; On-demand job economy soars; and more. | Continue reading
About 40% of marketing executives use between six and 10 marketing tech solutions. | Continue reading
The internet has gradually come to occupy a top spot among Spain’s major media, with over 70% of residents going online daily in 2016. Only TV reached more people on a typical day. | Continue reading
WhatsApp is the latest social network to mimic Snapchat’s popular “disappearing story” feature. | Continue reading