Alibaba affiliate Ant Financial continues its international expansion, purchasing stakes in Kakao Pay and Mynt. | Continue reading
Sean Brown, CTO at creative digital agency Organic, spoke with eMarketer’s Nicole Perrin about how the agency’s clients are dealing with marketing technology—and the drive toward omnichannel integration of customer data—as they pursue the elusive single cu … | Continue reading
Beacons are not used widely by US retailers, but consumers are open to being tracked in-store—if there’s something in it for them. | Continue reading
Young people are watching and creating live videos, and marketers are paying close attention, even if they are not sure how to harness the platform. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Snapchat Spectacles are now available online; Alibaba teams up with Bailian; and more. | Continue reading
A recent study found that the majority of internet users in Germany who researched and purchased entertainment products digitally in Q4 2016 were ages 20 to 49. | Continue reading
Worries about data breaches aren’t keeping US consumers from hitting the buy button. | Continue reading
Many marketers throughout Asia-Pacific are likely to use CRM data to better understand the customer journey. | Continue reading
Alibaba’s Tmall continues to reign supreme over competitors in China’s retail ecommerce space. But JD.com has seen significant revenue gains over the past year, and has a deep-pocketed stakeholder—Walmart. | Continue reading
Consumers are loyal to brands that respect their privacy, and that demonstrate their trustworthiness by safeguarding customers’ personal information. | Continue reading
Amazon was the UK’s top retailer as ranked by paid search ad clicks on desktop in 2016, outpacing a pack populated largely by global travel and domestic retail brands. | Continue reading
Jillian Ryan spoke with Malin Liden, vice president at SAP Experience, about how the company approaches social selling, why training is so important and how its top sellers have a quota achievement of over 160%. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook reveals global vision; By 2024, APAC will account for largest share of mobile payments; and more. | Continue reading
Well over half of retailers in North America intend to place personalization at the top of their objectives for engaging customers this year, but they’re delaying specific features up to three years. | Continue reading
Ecommerce in Canada is undergoing a major disruption. Spurred by competition from Amazon, retailers there are investing more in digital. | Continue reading
As consumers’ food preferences shift from processed to fresh options, traditional food giants try cost-cutting, mergers and more. | Continue reading
Roughly 84% of the US population is expected to go online regularly this year. Mobile will continue to be the primary device used for internet access. | Continue reading
Programmatic advertising reached a milestone in France last year, with more than half of all digital display ad spending transacted via automated methods for the first time. | Continue reading
Data from National Australia Bank shows retail ecommerce sales in Australia climbed 10.4% in 2016. | Continue reading
The Lunar New Year, also called the Spring Festival, is a countrywide holiday during which much of China shuts down to celebrate. Here are some interesting facts from this year’s event, which marked the start of the Year of the Rooster. | Continue reading
From social networks to syndicated content providers, brands have an ever-growing list of publishers to choose from when it comes to displaying their ads. But these choices raise questions about strategy, challenging brands to constantly re-evaluate the right fit for their conten … | Continue reading
eMarketer estimates retail mcommerce sales in Germany will reach $23.53 billion in 2017, and climb to $32.04 billion by 2020. | Continue reading
A recent investigation by The Times of London found that some iconic UK brands were inadvertently funding terrorists when their ads appeared on extremist sites by way of programmatic ad serving methods. The reaction of some was to pull programmatic activities altogether, but it&r … | Continue reading
Consumers still prefer paper coupons over digital, and that’s the case even among internet users. | Continue reading
Retailer gets top marks in customer loyalty survey for fifth year running. | Continue reading
Amazon is reported to be prepping its own fashion labels for the UK market—a receptive audience for buying clothes online. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: How Snapchat compares with Facebook and Twitter; Tencent tests paid content on WeChat; and more. | Continue reading
New research reveals how often US smartphone users are employing smartphone virtual assistants, why and when they’re using them, which services they’re using and what they’re commonly searching for. | Continue reading
Baidu’s reliance on falling search revenues has left it looking for new opportunities. | Continue reading
Young women in France use a broader array of social networks than men. | Continue reading
Instead of using a combination of platforms to promote a new branding campaign, more US ad buyers are turning to Facebook Video and YouTube as standalone marketing vehicles. | Continue reading
Marketers think great content and a good reputation make for effective mailings. Consumers see it differently. | Continue reading
Retailers argue that a tax on goods shipped across US borders would force price hikes, hurting consumers. | Continue reading
2016 was a milestone year for ad spending in France. Digital surpassed TV outlays for the first time, driven upward by rapidly rising social media ad investment. | Continue reading
As part of its push to be a video-first company, Facebook is launching a new standalone TV app. | Continue reading
In an unforeseen move, O2O platform Meituan rolled out a ride-hailing app in the Chinese city of Nanjing, setting up a potential showdown with ride-hailing giant Didi Chuxing. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Verizon may pay less for Yahoo; Tencent taps AI to better understand teens and fashion; Pokémon Go looks to revive user interest with new update; and more. | Continue reading
Matthew Brennan, a WeChat expert and co-founder of Shanghai-based consultancy China Channel, spoke with eMarketer’s David Green about WeChat’s unique ability to resist monetization pressure, new ad programs and what brands need to know about marketing on the platform. | Continue reading
A study found males tend to give higher ratings than females when judging Instagram ads. | Continue reading
An uptick could just be a brief fluctuation, or a sign that retailers are testing the waters on raising prices. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Apple unveils new TV show; Weibo surpasses Twitter’s market cap; and more. | Continue reading
Half of all internet users in the UK will be playing games digitally by 2019. | Continue reading
Nearly 75% of UK internet users in a November 2016 survey said they had watched live TV at the time of broadcast in the past 12 months. | Continue reading
Even complex data techniques, such as integration of third-party data and cross-channel measurement, were found to be widely used. | Continue reading
The share of digital ad spending devoted to video has been climbing for years. | Continue reading
Malaysia’s communications regulatory body reported that more than 90% of broadband connections in the country were via mobile devices in Q3 2016. And more than three-quarters of households have access to broadband internet. | Continue reading
A new survey suggests that only one-third of millennial males will pay for TV this year. That’s dramatically different from other estimates. | Continue reading
Ad blocking growth has eased, although it is still in the double digits. More than a quarter of internet users block ads. | Continue reading