Patrón Tequila is bringing together seven award-winning international bartenders from Miami to Münich to serve curated cocktails inspired by their city at the Patrón Cocktail Lab. | Continue reading
US-based brand experience agency Cramer has set up Cramer Healthcare, which will focus exclusively on experiential marketing for the healthcare industry. | Continue reading
The BFI London Film Festival has awarded Fisher Productions the account to produce its opening and closing parties, following a three-way pitch. | Continue reading
Qatar Airways will be surprising shoppers in Manchester this weekend with a multi-sensory experiential activation at Arndale Shopping Centre. | Continue reading
Full Circle Events has opened an office in Coleshill, Warwickshire to support the ongoing expansion of the business, its third in the UK to date. | Continue reading
Online accommodation provider Hotels.com is staging a livestream of a countryside stream via Periscope to offer viewers the chance to win hotel vouchers of up to £200 when they spot certain clues. | Continue reading
Chanel has joined forces with Heinemann Duty Free and Frankfurt Airport for the launch of its Chanel N°5 L'eau, targeting travel retail customers. | Continue reading
Cadbury Milk Tray will debut its new advert at a secret immersive experience next month, where guests will join the new Milk Tray Man on his first mission. | Continue reading
Mulberry debuted its Summer 2017 collection at The Printworks this weekend (18 September), during London Fashion Week. | Continue reading
Food festival Taste of London's winter edition will feature experiences curated by AEG and Laurent-Perrier. | Continue reading
Levi's has teamed up with grime artist Skepta to launch its global series of music education programmes in the UK. | Continue reading
Brand experience agency XYZ has recruited two senior members of staff as it looks to expand its clientbase following a period of sustained growth. | Continue reading
Pernod-Ricard-owned Scotch whisky brand Chivas Regal is launching an exclusive whisky bar alongside sessions focused on the art of blending. | Continue reading
MolsonCoors has devised football-themed experiences in pubs to create the ultimate place for fans to watch football. | Continue reading
Singapore Airlines and Singapore Tourism Board brought a piece of south east Asia to the UK at the weekend, with a Taste of Singapore experience. | Continue reading
ITV is to partner with Media 10 to launch This Morning Live, which will take place at NEC Birmingham in May 2017. | Continue reading
Brands including Cathedral City, Carte Noire and Clover are taking part in the 'It's Lunchtme' roadshow, which kicks off this week. | Continue reading
The world's premium rum festival, RumFest, which this year celebrates its tenth anniversary, will feature interactive workshops and tasting sessions from brands including Mount Gay, El Dorado and Diplomatico. | Continue reading
Coors Light is inviting adventurous ravers to party at its Coors Light Ice Cave in Sheffield. | Continue reading
Woodford Reserve, the small batch craft bourbon, is hosting 'The Woodford Alliance', a pop up experience bringing bars and bourbon together. | Continue reading
H&M carried out a number of activations to mark the opening this morning (16 September) of its brand new Westfield White City London store, one of the retailer's biggest in the UK. | Continue reading
Retailer Topshop is giving 40 brands the opportunity to showcase their ideas and form part of the Topshopshowspace at this year's LFW. | Continue reading
Italian coffee brand Lavazza is partnering with British designer brand Mother of Pearl to create its own bespoke cup design for London Fashion Week (LFW). | Continue reading
Relais & Châteaux, a collection of over 540 hotels and restaurants, is partnering with Bompas & Parr for an immersive tasting and art installation in Soho to celebrate the joy of bees and to showcase some of the rarest honeys in the world. | Continue reading
Retailer French Connection is hosting a party at its Oxford Street store this weekend, in honour of London Fashion Week (LFW). | Continue reading
UberPool is opening its rooftop pool to the public today (15 September), hosting a free party from 9am to 8pm featuring a pool, live music, drinks, deckchairs and beachballs. | Continue reading
Money transfer platform TransferWise has released 5,600 biodegradable balloons outside Westminster and across London to represent the estimated £5.6bn Brits lost in hidden bank fees in 2015. | Continue reading
Nicolas Feuillatte Champagne and food start-up La Belle Assiette have partnered to host what they claim is the longest dinner party of the year. | Continue reading
Ros Carmoody has been promoted to partnerships director and joins the executive board at agency Brand and Deliver. | Continue reading
Sports footwear and accessories brand Vans is staging events at its stores in London, Milan and Paris to celebrate London Fashion Week and to highlight its new range of holographic prints across footwear and apparel. | Continue reading
Enjoy activations from Burberry, Grazia and Paul Smith at Carnaby Street's London Fashion Week celebrations, take part in a day of fitness with Sweaty Betty and experience Perrier-Jouët's Champagne garden this weekend. | Continue reading
From menus inspired by London Fashion Week to dishes showcasing seasonal and fresh ingredients, Event takes a look at high-end and indulgent dishes and drinks. | Continue reading
With London Fashion Week showcasing SS17 shows this week, Event looks back at some of the best activations for the AW16 shows that took place in February this year. | Continue reading
Digital invention house Fat Unicorn has appointed former Wasserman country director Dan Staples to the newly created role of agency director. | Continue reading
In this month's Brand Slam, we pitch the experiential marketing strategies of rum brands Appleton Estate and Havana Club against each other. | Continue reading
Experiential activity gives French liqueur brand Chambord the chance to show off its playful and fun side. Event delves deeper into the brand's recent campaign, The Chambord Chapter Eight Games. | Continue reading
As Bestival came to a close over the weekend, it was for many the final denouement in a summer of festivals, but which brands best engaged their chosen consumers? And which ones played it safe? | Continue reading
Statoil and The Science Museum have partnered to launch an interactive science gallery. | Continue reading
Muscle rehabilitation brand Innovo is celebrating Pelvic Floor Week with a pop-up providing hints, tips and advice on pelvic floor health. | Continue reading
Retailer Habitat is transforming its central London store into a pop-up 'light club' for one night only. | Continue reading
Sports agency Limelight Sports Group has received an undisclosed investment from DCT Ventures, the investment arm of media owner DC Thomson. | Continue reading
There is just one month to go until this year's Event Awards, which take place at the iconic Hammersmith Eventim Apollo on 13 October. | Continue reading
Nissan Crossing, a venue dedicated to showcasing the Nissan brand, will open to the public in Tokyo's prestigious Ginza district on 24 September. | Continue reading
Botanical brewery brand Fentimans is to launch a pop-up at seafood specialists, Wright Brothers Spitalfields to coincide with London Cocktail Week 2016. | Continue reading
Nando's, Jägermeister and Bulmers entertained festival-goers over with music and food-themed activations over four days at this year's Bestival, which took place on the Isle of Wight from 8-11 September. | Continue reading
Scottish Craft beer maker Innis & Gunn is showcasing a virtual reality experience paired with dining in London throughout September. | Continue reading
Aquatics brand Tetra has teamed up with Aquatic Design Centre to create London Underground's first-ever underwater experience. | Continue reading
Bacardi gin brand Bombay Sapphire has launched a month-long experiential campaign at Heathrow's Terminal 5. | Continue reading