There is an excellent Google interview with Mike Grehan of Acronym Media regarding micro-moments – and while the whole thing is worth a read, one particular line stuck out to us: 'Nobody wakes up in the morning with a credit card in their hand and says, "My name is Jane and I wan … | Continue reading
In the last month, Kim Kardashian has been noticeably absent from the social media platforms that brought her to fame. While Kardashian tweeted 162 times and posted 40 Instagram pictures in September, she hasn’t post...read moreThe post Will Kim Kardashian’s Robbery Scare Influen … | Continue reading
Why You Need to Create Passive Income Programs As a coach, consultant or service provider you’re used to trading hours for dollars. But, hours are finite since time cannot be generated and is not in never ending supply. This is why passive income is an important stream of income … | Continue reading
B2B doesn’t have to be boring. As B2B content marketers, we’re always on the lookout for B2B brands that are finding clever ways to connect with their audience. Last month, we highlighted our favorite content from four B2B brands. Here are four more brands that that get it right … | Continue reading
Yesterday’s release of Snapchat’s “Spectacles” was highly anticipated by pretty much everyone. Snap Inc. (formerly Snapchat Inc.) didn’t release many details about the product before its launch. However, now that it’s in the hands of...read moreThe post Snapchat Spectacles: Here’ … | Continue reading
My brain processes like a deliberate financial-minded business development guy. My heart gushes people, passion, and emotional connection as the trump (not Donald) card in any situation. | Continue reading
Is there someone in your network that always seems to magically get clients. Every time you speak with them they have a story about how they just showed up at a networking event, or maybe they were standing in line at the grocery store, and they wound up getting a new client. You … | Continue reading
Good things, when short, are twice as good.— Baltasar Gracián, The Art of Worldly WisdomThe Jesuits taught me, if you use a lot of words to express a thought, you're not thinking very hard.Or you're covering your ass.As Polonius said, "Brevity is the soul of wit."As Dorothy Parke … | Continue reading
Microsoft’s purchase of LinkedIn sparked a range of product revisions and expansions – including some that PR and marketing may enjoy. LinkedIn added Sponsored InMail to its self-serve products available through its Campaign Manager. Although effectiveness will vary depending on … | Continue reading
Influencer marketing has become a mainstream PR and marketing tactic. Brands understand that they can dramatically increase their reach and create more authentic messages by partnering with social personalities who have large and loyal followings. “Influencer marketing is incredi … | Continue reading
On October 27th, Vine announced it would officially be shutting down operations. It was a sad day in social media, but not necessarily an unexpected one. The death of Vine is a symptom and signal...read moreThe post What a Shrinking Social Media Landscape Means for Influencers an … | Continue reading
Demand generation is one of those terms that's a little too easy to ignore – and that's led to a lot of misinformation about what it really means, and how demand differs from lead generation. We don't like confusion, so let's clear it up! | Continue reading
We are simplifying your content creation interface for WordPress and stand-alone content with a cleaner, more minimalist design. This update is all about making your workspace distraction free, customizable, and […]The post A Crash Course In Your New Content Calendar [Demo] appea … | Continue reading
*This is an updated post When you wake up in the morning do you automatically turn to Youtube to watch Good Mythical Morning, go through your friends’ Snapchat feed, or read the news on your tablet? Content is everywhere and everyone has the tools to be a content creator and a so … | Continue reading
The presidential election finally ended, but one of its hallmarks shows no sign of disappearing. Fake news stories increased markedly during the election campaign. Purveyors of fake news have learned they can easily create websites that look like real news outlets and quickly spr … | Continue reading
We’re on the road! Social Media Explorer is reporting live today from Incite Group’s Customer Service Summit in NYC. We’ll be live-blogging the best advice we hear from customer service experts at the conference — in...read moreThe post LIVEBLOG: Top 10 Insights from Incite’s Cus … | Continue reading
The human brain is hardwired to love stories. Stories convince people more effectively than statistics. People remember stories better than facts. For instance, it’s a fact that we are much safer today from crime in general and terrorism in particular, than we were in the 1970s. … | Continue reading
With B2B thought leadership increasingly seen as a contemporary business imperative, the Internet is flooded with advice from so-called “experts” promising quick-fix solutions for everything from lead generation to social media marketing. Even the savviest marketers are strugglin … | Continue reading
When the first manned hot air balloon ascended over Paris in 1783, one observer questioned the utility of such an effort. Overhearing this shortsighted remark, Benjamin Franklin famously quipped, “What use is a newborn baby?”...read moreThe post 8 Transformational Marketing Tools … | Continue reading
While social media platforms were originally intended to connect users to family and friends, they’ve ultimately turned into invaluable business tools that allow brands to connect with customers in a unique way. Even a platform like Snapchat that has only been around for five yea … | Continue reading
Election Day is the perfect day to reminisce about the 14,328 hours that have made up the 2016 presidential election. We’ve all gotten in on the political action at some point, whether it was through...read moreThe post The Top 5 Brand Marketing Campaigns of the 2016 Presidential … | Continue reading
Washington insiders predict that spending on public affairs, including digital, grassroots and public relations, will increase faster than spending on government relations next year. That’s according to the Washington Insider survey by Rasky Baerlein Strategic Communications. Go … | Continue reading
You’d think a visually-based platform like Instagram doesn’t call for writing skills. It does. Instagram users increasingly use the app not just to post photos but to reveal their lives and thoughts through picture captions. Digital-savvy brands take advantage of captions to elab … | Continue reading
Most everyone in business is used to sitting around a table to deliver reports, resolve issues, or hear instructions. With the rise of remote workers, telecommuting and a global economy, meetings have taken a different turn. Rather than gathering a group to sit around a table, ma … | Continue reading
In my work with the Conversation Research Institute, I recently came across some social listening insights that I questioned. There were over 800,000 posts on various social networks in the last year about planning a...read moreThe post Are Your Social Listening Insights Actually … | Continue reading
Today’s B2B sales cycle is fundamentally different than it was a decade ago. An always-connected, omni-channel world combined with continued financial pressure means companies spend more time than ever before researching different solution providers before signing on the dotted l … | Continue reading
I’m often asked, why would I use a multimedia platform if I already have a way to create content and connect with my customers and employees? Well, first it’s important to recognize what a multimedia platform is and how it can be used to engage your Read more ...The post Why onl … | Continue reading
Content Science Review Headquarters, Atlanta This week, we are having our annual Content Science Review company retreat, but here at Content Science, we’ve never taken too kindly to the term “retreat.” Why is it that an event that’s all about planning, strategizing, tweaking, bra … | Continue reading
PR pros read plenty of advice on being interviewed by the media but little on how to interview others. Interviewing others is an often neglected, underdeveloped skill in PR. Few if any PR schools include interviewing in their curriculum, and instruction on the topic remains rare … | Continue reading
Here's a simple question for you: Should you change your video platform SEO based on the video platform you are publishing on (i.e., Vimeo, YouTube, Facebook Video, Instagram.)? As we've looked into this issue, we've found that people just aren't sure! Since video is becoming an … | Continue reading
Gen Z — those 18 and under and the newest generation of interest for the media — have quickly built a reputation for lack of interest in watching television. Many have blamed (as they did...read moreThe post 5 Ways Gen Z Will Change TV As We Know It appeared first on Social Media … | Continue reading
Effectively using your opt-in list is one of the best ways to sell your products and services. Now here’s the trick – in order to use your email list – you have to have one! Wise business owners and solopreneurs realize that their opt-in list is their direct access to interested … | Continue reading
So, you want to define a social media strategy for your business? You’ve already established your business goals and determined that social media can help you meet some of those goals. Now, you’re wondering which networks to use. Well, there is no magic trick when it comes to soc … | Continue reading
Data analytics can deliver valuable insights and has become more important for reaching business decisions in almost all industries. But many organizations face a huge hurdle to winning those benefits: lack of trust in data and analytics (D&A). Almost 60% of CEOs say they lack a … | Continue reading
This week’s Marketing Week in Review covers some of the happenings around content, PR and marketing, including those controversial clickbait links at the end of articles, a new way to think about content, and an updated framework for launching your content initiative. | Continue reading
With Inbound 16 right around the corner, this has been one week where productivity has taken center stage. | Continue reading
When’s the last time you heard about a social media platform update that was truly original? And by original, I mean something that isn’t just a blatant copy of a feature already released and deemed...read moreThe post Is Snapchat Winning the Social Media Arms Race? appeared firs … | Continue reading
When starting an email marketing campaign, one of the most important things you need to keep in mind is deliverability. Put simply, email deliverability is the ability of your emails to reach the recipient’s inbox. While most marketers take it for granted, sometimes emails never … | Continue reading
Like for-profit businesses, nonprofit organizations can gain substantial benefits by monitoring the wealth of data available from both traditional and social media sources. Locating positive media coverage can demonstrate the impact of marketing and public relations work. Identif … | Continue reading
Modern artists are using social media to turn art into a shared experience with friends, fans and strangers on a global scale. Snapchat has recently become a fixture of 2016 and is increasingly used by...read moreThe post 5 Must Follow Artists On SnapChat appeared first on Social … | Continue reading
In September, the Content Marketing Institute and MarketingProfs released their popular B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America, which revealed that content marketing might just be working its way out of the trough of disillusionment as companies … | Continue reading
We've got a new term for you today! And wow, is it an important one. Programmatic native advertising has the potential to revolutionize how online ads are disseminated within the next couple years. To cover this phenomenon, we're going to dive into the world of ad buying with thi … | Continue reading
Let's get Social with this live demo! You may have heard about Social Analytics in CoSchedule recently. However, Social Analytics is just on of the social media features CoSchedule has launched this […]The post An Inside Look At Social Analytics (+ 6 All-New Features You’ll Love) … | Continue reading
Professional services such as lawyers, doctors, financial planners and other consultants can use social media to build stronger relationships with clients and to attract new clients. The secret sauce: educate, entertain and engage. While your goal is to promote your business, it’ … | Continue reading
Chances are you’ve heard the buzz about the benefit of creating online courses and digital products to sell online. If you want to create an online course or digital product that sells, your goal should be to create a product that is perceived as highly valuable. Something that y … | Continue reading
We've already talked about all the exciting new trends 2017 is bringing to content marketing. Now it's time to look at the baggage you really need to leave behind this year. Don't let these content marketing mistakes drag you down in 2017: Get rid of them now. | Continue reading
Although Apple’s iPhone series has been dominating the smartphone market for years, it doesn’t mean that they go unchallenged. Right after Apple released the latest iPhone 7, Google introduced their first smartphone – Pixel. Google aims to provide you the best Google experience, … | Continue reading