Valentine’s Day has limited appeal in the UK, but spending was expected to rise by double digits among those who will buy gifts this year. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Netflix cheating is increasing; Amazon launches German series; and more. | Continue reading
Service ecommerce sales in Italy totaled €10.6 billion ($11.73 billion) last year, representing 54% of all business-to-consumer (B2C) ecommerce sales. | Continue reading
And pound signs aren’t just for social platforms any more. | Continue reading
Consumers tend to make more impulse buys in-store than online, but CPG brands—with their expertise in incentives—could drive more last-minute digital purchases. | Continue reading
As ride-hailing service Grab grows, digital payment services like Kudo’s will emerge as an important way to extend its array of offerings to underbanked consumers. | Continue reading
Digital buyers in France often deliberate for hours before purchasing most fashion items, a recent study found. By comparison, average purchase times for clothes and shoes were much, much shorter among internet users in Germany. | Continue reading
When shopping online, more digital buyers prefer transacting via PayPal over debit or credit cards. | Continue reading
Over 50% of CIOs and CTOs in Singapore said they found the high costs of using big data a leading challenge. | Continue reading
A new study finds mobile gaming apps are more frequently targeted than other types of apps. | Continue reading
Women in the country appear to be far more receptive to content marketing than men. | Continue reading
New research from Thailand’s National Statistical Office shows internet users in the country are heavily reliant on smartphones for online access. Understandably, they’re not as prevalent in less developed regions. | Continue reading
Nearly one in five internet users in Sweden who plan to mark Valentine’s Day will give a gift to someone other than their romantic partner. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook agrees to ad audit; Tencent teams up with Starbucks for coffee gifting; and more. | Continue reading
Email marketing—a marketing mainstay—only works when it is not abused. Research shows that US internet users are most likely to unsubscribe from email lists because they get too many emails. | Continue reading
As Facebook develops an ever-more diverse portfolio of businesses, does it risk diluting its core identity? | Continue reading
Recent UK grocery sector sales data shows discount chain Aldi gaining market share, a reflection of discount stores’ rising popularity in general among UK grocery shoppers. | Continue reading
A recent study of internet users in France found print media was more effective overall at stirring those consumers to shop, though each medium had its merits. | Continue reading
John Lewis may have more than 150 years of retailing history to its name, but the UK department store is still learning lots of lessons about mobile commerce. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Ant Financial reportedly raises funds; Facebook Lite expands to more countries; and more. | Continue reading
Cloud computing may be common knowledge among digital media and marketing executives, but consumers aren’t quite sure about it. | Continue reading
New data on 2016 smartphone shipments in China suggests local manufacturers Oppo and Vivo saw rapid growth in market share and device deliveries. The two companies appear to have found a winning strategy that blends high-function devices with midrange prices. | Continue reading
Grant Gulovsen founded US-based talent agency Antipodal Talent in 2015. The firm focuses on connecting US brands with Chinese marketing influencers active on live streaming platforms popular in China. eMarketer’s David Green spoke with Gulovsen about the challenges of drawi … | Continue reading
Finland’s foreign ministry has expanded its collection of tongue-in-cheek national emojis. Yes, there is a sauna. | Continue reading
Twitter’s visibility and influence on the culture have never been higher, but revenues and usage are stuck in neutral. | Continue reading
Amazon is ramping up its own delivery service in Germany. Consumers say "Willkommen." | Continue reading
Consumers in Asian and European countries, as well as the US, made cross-border digital purchases from South Korea at a much higher rate in 2016 than in 2015, with buyers in China ramping up their activity the most. | Continue reading
In India, feature phones account for more than half of mobile phones shipped. And manufacturers are layering in more and more smartphone-like features to broaden their appeal. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Millennials block mobile ads; In India, mobile wallet transactions grow; and more. | Continue reading
eMarketer’s estimates for the ereader market in the UK show continued small gains throughout the forecast period. | Continue reading
Many consumers haven’t tried digital wallets. But some are using them daily. | Continue reading
In the latest episode of eMarketer’s “Behind the Numbers” podcast, we dig into the game stats from Sunday’s tilt—audience and ad stats, that is. | Continue reading
Nearly 45% of automotive industry ad spending in Germany in the first half of 2016 was devoted to TV, more than double the share spent on the next closest medium. | Continue reading
Surveys suggest that parents around the world, including in the UK, are doing little to curb kids’ internet activity. This does not come without repercussions, according to the organizers of this week’s Safer Internet Day. | Continue reading
Many retail marketers turn up their noses at new technology and plan to put more money into an old standby in 2017. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon’s payment platform racks up transactions; Twitter looks to curb trolls; and more. | Continue reading
Some 90% of marketers and agencies in the US have tried native. But the number of committed users may not be growing. | Continue reading
A bevy of producers fight for a share of the market, which has the third-highest number of tablet users in the world. | Continue reading
Consumers in China trail other countries when it comes to using loyalty programs, but they also indicate a willingness to sign up. | Continue reading
Investing in infrastructure is a priority for companies ramping up for AI, but it’s hardly the only priority. | Continue reading
As more marketers adopt marketing tech, the spotlight moves to data and its uses. | Continue reading
Many brands in France are looking to online lifestyle bloggers and other digital influencers to boost their social media presence on platforms like Instagram and Facebook—and attract like-minded customers. But who are these influencers, and what draws them to tout a brand? | Continue reading
After four consecutive years of declines, total media ad spending in Finland rose marginally in 2016. Digital was the biggest driver of growth, and advertisers expect to dedicate even more of their budgets to the category in 2017. | Continue reading
The deal links Swedish and German digital payments providers. | Continue reading
Snapchat’s UK user base grew nearly 90% last year, topping 11 million. Meanwhile, Instagram’s growth pushed its user base to 12.2 million. | Continue reading
Major news organizations in France will vet disputed posts for accuracy ahead of the country’s presidential election. | Continue reading
Even as consumer expectations grow for low prices and greater product assortment, it’s getting harder for retailers to deliver a consistent and unified experience across a growing range of online and offline distribution channels. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Alibaba opens office in Australia; BBC and Snapchat make plans; and more. | Continue reading