Lucozade Sport is bidding to get the nation moving with a series of 'Made to Move' workout sessions, hosted by influential sport and fitness ambassadors. | Continue reading
London's Carnaby Street will see activations from a wide range of brands in celebration of London Fashion Week (LFW) from 16 - 20 September. | Continue reading
The National Football League (NFL) UK will once again take over London's Regent Street on Saturday 1 October to mark the return of the NFL season. | Continue reading
On Blackheath festival, in partnership with John Lewis, celebrated its biggest event to date, with 25,000 attending at the weekend. | Continue reading
Co-op will be leading celebrations for British Food Fortnight with a range of activities to promote the event. | Continue reading
Immersive cinema company Backyard Cinema is creating a 'Lost World'-inspired pop-up that will host a season of action movies in an urban jungle setting. | Continue reading
Charity Macmillan Cancer Support and Italian coffee machine brand De'Longhi have joined forces to host an evening of experiences and entertainment. | Continue reading
Brands including interior design magazine Dezeen and Japanese technology company EIZO will host an outdoor party to mark the start of this year's Design Junction exhibition. | Continue reading
Uber's pool-themed pop up, Bombay Sapphire's lectures and masterclasses and Wargaming's First World War activation feature in our list of events to watch out for next week. | Continue reading
Opening tomorrow (10 September), the Dining Club by Ikea, located in Shoreditch in London, celebrates the joy of cooking together. | Continue reading
This year's Bestival is brimming with brand activations, including Samsung's virtual reality (VR) experience and Nando's 'Rule the Roost' food truck. | Continue reading
Retro gaming provider Reztron is hosting a Hawaiian-themed event to celebrate the end of summer, complete with palm trees, exotic cocktails and hula dancing. | Continue reading
Belgian abbey beer Leffe is hosting an evening of film and beer, part of a tie up with Picturehouse Cinemas and Digital Cinema Media. | Continue reading
Paul Byrom, managing director of Upper Street Events, has been officially elected as the new chair of the Association of Event Organisers (AEO), following a successful year as vice chair of the association. | Continue reading
BMW is staging an activation featuring a time capsule showcasing models from the past and the future, at this weekend's historic motor race meeting Goodwood Revival. | Continue reading
Uber is seeing out the summer out in style with a pop-up pool-themed party to highlight its ride-sharing service. | Continue reading
Creative agency Initials has bolstered its senior leadership team with the promotion of Rachel Bateman, director and head of live engagement, to the board. | Continue reading
In celebration of the millions of people around the UK who make the World's Biggest Coffee Morning a record breaking fundraising event, charity Macmillan Cancer Support built the UK skyline from biscuits. | Continue reading
Global events agency First Protocol has unveiled a new brand identity to reflect its enhanced creative and strategic offering. | Continue reading
Bombay Sapphire has teamed up with Time Out to present a series of lectures by some of London's most enlightened citizens, alongside gin masterclasses. | Continue reading
Digital engagement agency Puzzle has created Puzzle Sport with the aim of delivering experiences for leading sporting brands all under one roof. | Continue reading
Thomas Dakin gin will be bringing its 1940s vintage K2 Austin van to Flintshire's The Good Life Experience, offering gin cocktails and drinks to festival-goers, in partnership with premium tonics and mixers provider Fever-Tree. | Continue reading
Vodafone has announced it will be the headline sponsor of Capital's Monster Mash-Up, a new Halloween-themed dance event. | Continue reading
Beauty brand L'Oreal Luxe has produced an immersive showstopper, the Flowerbomb Taxi, to launch its creative advertising around the Viktor & Rolf fragrance. | Continue reading
Councillors have called for an inquiry into why a park-and-ride site for Wales' Festival No.6 was put on a known flood plain. | Continue reading
Automotive brand Ford has partnered with Refinery29, a lifestyle website aimed at women, to create an interactive experience showcasing its new model. | Continue reading
Luxury sports car brand Aston Martin has opened a brand experience boutique in London's Mayfair. | Continue reading
Event entrepreneur and presenter of The Guestlist Podcast, Jason Allan Scott, will become president of the International Live Events Association (ILEA) UK Chapter next summer. | Continue reading
Josef Jammerbund, head of events at the British Fashion Council (BFC) is set to leave his position at the end of the year. | Continue reading
Olivia Hardy, an intern at FreemanXP, explains what it means to be an associate strategist and why no two days are the same. | Continue reading
John Lewis will host three branded experiential areas for guests at this weekend's OnBlackheath festival (10-11 September). | Continue reading
Diageo-owned gin brand Tanqueray Ten has partnered with florist Rebel Rebel to create the Hanging Gardens of Kyoto Terrace, an installation inspired by Japanese gardens and the botanicals of the gin. | Continue reading
British pub chain Young's will celebrate 185 years in the business later this month with a series of commemorative events. | Continue reading
An interactive pop-up exhibition for kids took place on London's South Bank last month, celebrating 45 years of the Little Miss brand. | Continue reading
French liqueur brand Chambord created a flamingo-inspired croquet lawn at Dalston Roof Park, as part of its Chapter Eight games takeover. | Continue reading
Agency George P Johnson (GPJ) has transformed a beachfront community centre in Brazil into a immersive brand experience for technology company Cisco. | Continue reading
Absolut and Uber partnered last month to create a once in a lifetime experience for Uber users. | Continue reading
Team cycling race, the Royal Bank of Canada (RBC) V Series, will return to the streets of London's Canary Wharf for a second outing this September. | Continue reading
Brewdog's BBQ dinners, Tetra's tranquility pop-up and Healthy Lungs for Life feature in our list of events to watch out for next week. | Continue reading
Retailers will be able to test-out the latest virtual reality technology and meet Marvin, the intelligent robot from Emotion Robotics, at Intu's interactive Digital Playground. | Continue reading
A recreation of the Great Fire of London will set the Thames ablaze on 4 September in a spectacular culmination of a series of events commemorating 350 years since the blaze that ripped through the City of London. | Continue reading
Boxpark Croydon is partnering with grime promoter Eskimo Dance and music brand NME to host a two-day festival at the new site in Croydon on 29-30 October. | Continue reading
GameStore from The National Lottery and Puzzle London have come together to bring the Snakes & Ladders board game to life, with a Facebook live stream event taking place at Pinewood Studios. | Continue reading
Grass Roots Group, including its events division, has been bought by California-based Blackhawk Network, a prepaid and payments company. | Continue reading
Fashion designer Henry Holland is opening a pop-up shop at Boxpark Shoreditch, which will include promotions and a selfie competition. | Continue reading
Agency WRG has promoted client director Maddy Allen to its management team, as it seeks to capitalise on growth opportunities within the healthcare industry. | Continue reading
The aquatic brand will host the week-long Tetra Tranquillity Tank sensory experience in Old Street Tube Station from 8 September. | Continue reading
Brands including Appleton Rum, Pimm's and Tyrrells activated over the bank holiday weekend at the Foodies Festival. | Continue reading