Incite Group, the event production arm of FC Business Intelligence, hosts several annual summits that serve to inform businesses on some of the best practices in marketing — mainly in the digital space. This year’s...read moreThe post Marketing Insights from Pepsi, Brandwatch, In … | Continue reading
Social media is now a big thing. With networks such as Facebook, Twitter, Instagram, and even YouTube boasting hundreds of millions of users, marketers have found these platforms to be a goldmine for leads and even customers.The challenge, however, lies in getting social media us … | Continue reading
Marketers are cultivating new social media video strategies following the announced demise of Vine, the video-sharing network known for its quirky six-second loops. Twitter last week announced its intention to permanently shut down Vine, which the company purchased for a reported … | Continue reading
Proper social media measurement enables marketers to determine what type of content and tactics works best. Marketers need measurement to track their progress and to show how marketing programs contribute to meeting their organization’s overall goals. Without measurement, markete … | Continue reading
There’s a good chance you’ve seen some of your Facebook friends “check-in” at Standing Rock Indian Reservation in Cannon Ball, North Dakota…even though you swear you saw them at the local deli just last night....read moreThe post Forgotten Facebook Feature Finds Purpose at Standi … | Continue reading
ConversionXL Live 2017 tickets are now available! Dates: April 5 to 7 Location: San Antonio, TX Same unique format: 3-days in a resort hotel that’s booked fully for the event! Everyone stays in the same place for the whole duration of the conference. Our 2017 event will take plac … | Continue reading
What do Seth Godin, Noah Kagan, Steve Jobs, Malcolm Gladwell, David Ogilvy, Tim Ferriss, Tony Robbins & Walt Disney have that we don’t? How do/did they continue to confound critics and create successful products and...read moreThe post Never Read Another Marketing Book Again: Thi … | Continue reading
The largest DDoS attack of its kind occurred in October of this year, bringing down everything from Netflix to Twitter. Cyber criminals frequently target websites, whether it be for personal information, financial information, or just a challenge. Small business owners and webmas … | Continue reading
A distributed denial-of-service (DDoS) attack that shut down much of America’s internet recently was reportedly the largest ever. Dyn, a company that controls much of the internet’s domain name system infrastructure, came under sustained attack for most of Oct. 21, bringing down … | Continue reading
If you've been following the social media market world lately, you probably know that Twitter is up for sale...and that no one really wants to buy. Maybe Google will make a bid within the next few days. Maybe Salesforce or Disney will change their minds (they already said no). Bu … | Continue reading
As the head of the company, you have a lot on your plate. You’re running the business, making the big decisions, and yet minding the little details. More than anyone else in the organization, you have to have the ability to zoom in and zoom out as the situation requires. And you’ … | Continue reading
Planning trips can be exhausting, but it doesn’t have to be. Recently, Google has been trying to make the process of planning a trip easier. First there was Google Flights, then search improvements related to travel, and now an app. Google Trips is a free... | Continue reading
Author’s note: The following events actually happened… October 16 So, on the evening of October 16, 2016, I checked into a nondescript Airbnb in Los Angeles — a loft located in the middle of downtown....read moreThe post My Airbnb Was Actually Haunted appeared first on Social Med … | Continue reading
The business blog is an essential part of any good conversion strategy. It allows you to provide leads with valuable information, which builds interest and trust. However, just because you have a business blog does not mean that you're automatically converting a high percentage o … | Continue reading
I’ve been teaching webinars since 1999. I was working for a national company with sales and service teams that needed to be trained in how to use their sales system. It’s been amazing to watch how webinar technology has become more accessible, making them a perfect tool for coach … | Continue reading
Vine, the short-form video service that gave us stars like singer Shawn Mendes and comedian King Bach, will be shutting down after three years of existence. Vine and its parent company, Twitter, told users that...read moreThe post R.I.P. Vine: Twitter Kills Its Video-Sharing App … | Continue reading
It seems like every other day I am receiving an article in my inbox about robots and AI. | Continue reading
Businesses and not-for-profit organizations clearly want data to guide their marketing decisions. But at the same time, many marketing executives realize that data-driven marketing falls short of its promise. Most successful marketers (81%) want to increase spending for data-dr … | Continue reading
One final note to let you know that the doors close to Digital Commerce Academy later today at 5:00 p.m. Pacific Time. We’ll reopen to new members in 2017, and when we do, the annual price will be $400 higher than it is right now. So start your Academy membership today — because … | Continue reading
Our lives revolve around social media. We notify Facebook whenever we get into a new relationship. Hashtags are used to make sure everyone knows just how in love we are. We get more excited for...read moreThe post Black Mirror Explores the Horrors of Social Media appeared first o … | Continue reading
It's immensely frustrating to create great marketing content and then find that sales isn't using it quite like how you'd planned...or at all. So let's talk about cures to that frustration, and how sales teams can use marketing content the right way! | Continue reading
As a marketer, it’s not often that you meet upon perfectly aligned opportunities; the ones in which you can directly connect your brand story to something that is trending in the world, something that is...read moreThe post Leveraging ‘Hamilton’ to Reinvigorate a 232-Year-Old Bra … | Continue reading
Social media is a beautiful thing. It connects people together who may never have had the chance to speak before. It gives people a voice who might never have had a platform. When it comes...read moreThe post 6 Social Media Myths That Need to Die a Horrible Death appeared first o … | Continue reading
After failing to secure an acquirer, Twitter has taken its financial woes into its own hands. Bloomberg reports that the company will be laying off about 300 employees, or 8% of its workforce. Twitter has...read moreThe post #NEWS — Twitter in Trouble: Struggling Company to Cut H … | Continue reading
The saying goes that a company’s most valuable asset is its people. That adage is particularly true at the expansion stage, when companies typically experience explosive growth and need to hire a steady stream of talent to fill critical roles throughout their organization. Take t … | Continue reading
It's that wonderful time of the year when brands start thinking about their annual plans for next year. A little stressed? That's okay – we all are! But here are five top-notch strategies for 2017 content marketing to help make things easier. Compare these to your own plans for 2 … | Continue reading
Brands are built on genuine actions (not vacuous promises) that are of meaningful benefit to existing customers. A prime example of this comes from Suzanne Copeland, CMO of Sterling National Bank, who shares her insights...read moreThe post Content Marketing: Sterling National Ba … | Continue reading
Ever since Facebook introduced 360 videos, brands have been working hard to create completely unique content that immerses the viewer into a new environment. While some brands have opted for a tripod mounted 360 degree...read moreThe post 21 Mind Blowing Facebook 360 Videos That … | Continue reading
We've talked about micro-influencers before, and how we really like their potential for regional, B2B branding and sales. But we wanted to dive deeper into just how you can find micro-influencers – and why you should start looking among your own customers! Feeling hesitant about … | Continue reading
“I wanted to find a partner that essentially acted as an extension of our team – and that’s exactly what Brandpoint’s writers did.” – Rachel Edler, Brand Marketing Manager, Homestead Gardens Marketing Challenge Homestead Gardens is the largest garden center in the Baltimore and W … | Continue reading
Crises can come from many causes: product recalls, employee mistakes or malfeasance, accidents, natural or environmental disasters, or attacks by critics. Most corporate crises strike out of nowhere. No organization is immune. Even companies with unsullied reputations can get bur … | Continue reading
These days, it seems like no one is safe from the malicious work of hackers: Hillary Clinton, Yahoo, Sony Pictures — even you. In the growing digital age, hacks have become increasingly common, and so...read moreThe post Worried about Privacy and Hackers? Here’s the Best Alternat … | Continue reading
Going somewhere to enjoy a vacation or just heading home to spend time with your family? It doesn’t matter where you’re headed, flying is often a stressful and tiresome experience. Finding the right flight and booking the perfect hotel for your trip can be extremely... | Continue reading
AT&T and Comcast joining forces to fight Google Fiber is an example of what can happen when too few companies control too much market share (and it's not content I'm talking about).Related posts:I’d like to volunteer Nashville for this Comcast experiment Nashville, an Observation … | Continue reading
Your business needs a website -- but can you make do with an easy template or should you have a website custom designed? Templates are a fast way to deploy a very basic website, and for some companies they may be sufficient. But templates generally cannot provide either the funct … | Continue reading
We’ve polled some of the savviest sages in social media to help you think through your 2017 social media plan. As it turns out, there are a lot of things to put on your consideration...read moreThe post 10 Super Savvy Social Media Strategies for 2017 appeared first on Social Medi … | Continue reading
It all depends on your point of view. As the head of marketing for your organization, you’re the defender of the brand. Your first duty is to make sure no harm comes to the brand. However, when your main responsibility is the health of the brand, it can tend to orient your focus … | Continue reading
How to create great content for your website Having a professionally designed site is the most important factor for perceived web credibility. The higher the quality of your site, the higher its perceived credibility will be. Consumers are more willing to buy from firms with well … | Continue reading
Meta title tag HTML element There’s nothing more important to a website than properly written tags (or HTML Title Elements). Keywords placed in page titles can help the pages of your website rank higher in Google results pages and it can also make them appealing users while they … | Continue reading
Email Overload Solutions Nowadays we all receive way too many emails and spend a lot of time trying to manage them. If you feel like you are wasting too much time on email and things are getting out of control, you need to re-evaluate the way you manage it! Did you ever find your … | Continue reading
Marketers, PR and SEO professionals turn to Google’s Keyword Planner to refine their keywords when producing blog posts and other website content. To their dismay, Google has severely curtailed functionality of inactive AdWords accounts or accounts with low monthly spending. Targ … | Continue reading
Personal Branding? I know what you are thinking or that face you just made; because I have thought or made that face too. | Continue reading
Key messages build the foundation of public relations. They help PR prioritize efforts, ensure consistency, and stay focused when speaking to the media, employees and other stakeholders. “In addition to audience retention and the ability to respond to questions faster, having agr … | Continue reading
Pundits praised Donald Trump’s PR skills when he out maneuvered competitors during the Republican primaries. Company spokespeople could learn some lessons from the real estate mogul turned politician, they said, even if they disagree with him. His outlandish remarks and confronta … | Continue reading
Email is somewhat of an enigma as far as marketing goes. It easily tops the list among the communication channels that have emerged with the advent of the Internet, but in many ways its functionality...read moreThe post The Role of Email Marketing in 2017 : A Conversation with th … | Continue reading
Prevailing wisdom has acquiesced to the idea that sales teams need to be involved in social media, and we agree this makes of the upmost sense – sales people are front-facing, pick up leads, and need ways to immediately communicate with prospects. That means using social media... … | Continue reading
Who won the final presidential debate? Clinton? Trump? You’ve probably already decided for yourself and are now perusing social media to figure out what everyone else thinks. Maybe that’s how you came across this article....read moreThe post Who Won the Third Debate? Twitter Bots … | Continue reading