A new round of funding is seen as giving Alibaba a controlling stake in the Indian ecommerce and digital payment platform. | Continue reading
A survey suggests that audiences—especially younger ones—may favor ads that highlight diversity. | Continue reading
As brands experiment with emerging technology to create new types of content, they’re beginning to grapple with the limitations of existing marketing tools. Gabriele Amtmann, associate director of marketing for Clorox Bleach at The Clorox Company, spoke with eMarketer&rsquo … | Continue reading
More than 4 million 3G connections were added in Vietnam between June and December 2016. Meanwhile, 2G connections plummeted. | Continue reading
Consumer spending on Valentine’s Day in the US is expected to drop for the first time in three years. | Continue reading
The Karnataka state government last week said it welcomed a plan from Apple to build iPhones in the tech center of Bengaluru. The move helps Apple tap into a new consumer base, while meeting strict manufacturing rules. | Continue reading
Experts in business-to-business marketing offer tips for B2Bs wary of engaging with social media. | Continue reading
Fewer female gift givers in Japan plan to dole out sweets and treats to their partners, family and friends. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Uber fights ban in India; Facebook wants you to discover more people; and more. | Continue reading
Is the mobile messaging space overly crowded? Yes. Can Snapchat compete? Yes. | Continue reading
A new forecast for six key countries projects 20.4% digital ad spending growth in 2017, as consumer usage of mobile, video and social drives up spend. | Continue reading
More than half of Italy’s population used social networks in 2016, a recent survey found. Facebook is the top social network, but other platforms showed growth. | Continue reading
Small- and medium-sized businesses plan on increasing their digital marketing budgets in 2017, according to new research. And social media will see the highest spending increases. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Uber pauses operations in Taiwan; Pokémon Go garnered $1 billion in revenues in six months; and more. | Continue reading
Chat-based messaging apps are gaining favor with travelers, who find that they offer a number of potential benefits when staying at hotels. | Continue reading
Messaging apps are popular in Western Europe, and Facebook dominates the space in leading countries like the UK and France with its Messenger and WhatsApp services. But user privacy concerns have caught the attention of EU regulators, and upcoming changes to the European Commissi … | Continue reading
News aggregator Toutiao, the most popular news app in China, acquired US-based mobile video service Flipagram for an undisclosed sum. The acquisition gives Toutiao access to a new collection of content, while allowing Flipagram to take advantage of its new parent company’s … | Continue reading
Marketers looking to find fans of the annual Six Nations rugby tournament would do best to explore so-called dark social channels, according to a recent survey. | Continue reading
While competitors struggle to catch up, Amazon has access to cheap capital that lets the company invest heavily in new areas that could build its lead in logistics. | Continue reading
Revenues from live video game competitions in China are expected to surge in the coming years, with mobile garnering a rapidly growing share. | Continue reading
Females and young millennials lead the way when it comes to UK internet users’ time spent online via smartphone. But other groups aren’t far behind in a country where mobile internet activity has become the norm. | Continue reading
Snapchat has followed through on its long-awaited plans to go public. | Continue reading
Teens worldwide tend to skip online ads if they can, but are more likely than older folks to appreciate the ones they can close or engage with. | Continue reading
Total media ad spending in the UK is predicted to increase 2.3% in 2017, but newspapers, magazines and direct mail aren't expected to contribute to that growth, according to the latest forecast from the Advertising Association (AA) and Warc. | Continue reading
Facebook capped a chaotic year by reporting ad revenue gains of more than 50%, but also found itself on the wrong side of a court decision involving Oculus. | Continue reading
Most US adult internet users are concerned about their digital privacy and security, but they will exchange personal data for rewards. | Continue reading
Interest in influencer marketing is growing, and prices are rising in tandem, but measurement capabilities haven't kept pace. | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Apple's revenues in China drop; government demonetization in India didn't hinder digital ad spending; and more. | Continue reading
Gavin Buxton, vice president of sales for Asia-Pacific at mobile native ad technology firm S4M (Solutions for Mobile), is responsible for setting up and leading the firm’s expansion in the region. He spoke with eMarketer’s David Green about the differences between the … | Continue reading
Recent government data puts the mobile internet population in China at more than 695 million. | Continue reading
The share of internet users in Germany who have paid for digital content is modest, but growing. | Continue reading
Print publications are still popular in France, but most readers there now access news and other "print" content on digital platforms. Mobile devices are central to this shift. | Continue reading
As technology plays a bigger role in marketing departments, certain tools are used more widely in the US than in other countries—and other tools are used sparingly. A Marketo study shows how US marketers compare with their peers elsewhere. | Continue reading
Yes, millennials grew up with the internet, but that's not the key to understanding their shopping and buying behaviors. | Continue reading
The addition of Apple's streaming service helped the company bring its music business back to growth. | Continue reading
A recent study finds more than one-third of internet users worldwide access news content via news apps. | Continue reading
Email is a dependable method of marketing communication in many markets, including Indonesia. More than three in 10 email users there reported that getting promotions from retailers was one of the main reasons they checked their email. | Continue reading
Retailer scraps subscription-based plan to compete with Amazon, offering free two-day service. | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Tech companies discuss effects of immigration ban; Facebook's continued efforts in China; passwords everywhere are at risk; and more. | Continue reading
The Snapchat Spectacle vending bot finally made its way to New York in December, and the eMarketer team got its hands on a pair of Spectacles. eMarketer principal analyst Catherine Boyle spent a week using them, then discussed the marketing potential of the new technology with Ma … | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Tech companies and brands react to travel ban; Meet Starbucks' new virtual assistant; and more. | Continue reading
The vast majority of retail sales in Great Britain were made in-store in 2016. But ecommerce's share of overall retail once again inched upward, helped by digital sales accounting for a greater share of business across store types. | Continue reading
Streaming audio revenues helped Germany’s music market grow 2.4% in 2016 despite falling sales of CDs and digital downloads. | Continue reading
Mobile internet users spend nearly three-quarters of their app time on five key activities. | Continue reading
Rivals Amazon Prime Video and Hulu are closing the gap with market leader Netflix in terms of overall subscriber satisfaction. But in other areas such as satisfaction with original programming, Netflix still has an edge. | Continue reading
Half of US consumers polled in a recent survey said they purchase online via their smartphones more often than on computers or tablets. But when asked whether they make most purchases through mobile apps or mobile websites, their preferences were almost equally divided. | Continue reading
Facebook's Messenger app has started testing ads for users in Thailand, where nearly half of the population currently uses Messenger and consumers already show signs that social ads influence them. | Continue reading
Ghani Kunto, founder and director of Indonesia-based market research firm Empathic Marketing, has observed the digital lifestyles of teens in Indonesia—a country that is itself “going through puberty, still trying to find its identity,” he said. eMarketer’ … | Continue reading