Italian coffee company Lavazza is bringing the Dolomite Mountains of Italy to London's Soho, with an event celebrating the best of Italy's luxury gastronomy. | Continue reading
Lego's summer-long Lego Friends Amusement Park Tour culminated at Bluewater Shopping Centre in Kent over the Bank Holiday weekend (26-29 August). | Continue reading
Lavazza, Renault, Neff, JCB and Method were among the brands activating at this year's Big Feastival held from 26-28 August at Alex James' Farm in The Cotswolds. | Continue reading
London's Waterloo station will be transformed into a 'living, breathing recreation' of Dubai's top experiences from September 4-11. | Continue reading
Walkers Crisps is launching an immersive experience housed within a pop-up cafe for crisp sandwich lovers. | Continue reading
A new UK Government tourism strategy has been welcomed by event industry leaders as another step in "breaking down the barriers" to bring more international events to Britain. | Continue reading
Reality TV star Joey Essex launched the new Oreo Flavour Mobile on London's Southbank today (26 August). | Continue reading
Mazda used its MX-5 sports model in a stunt to activate its sponsorship of this year's Tomorrowland Festival in Belgium. | Continue reading
Our V Festival round-up, Brewdog's beer-themed dinners and Jaguar Land Rover's experience store made it into the list of the most popular stories this week. | Continue reading
American Airlines has reopened its Arrivals Lounge at London Heathrow Terminal 3, following a multi-million-dollar investment. | Continue reading
Apple will celebrate the 10th anniversary of its Apple Music Festival at London's Roundhouse this September with 10 nights of performances. | Continue reading
Dutch beer brand Heineken has created a rooftop pool party experience in Sydney, Australia which launched today (26 August), to mark the global debut of its Heineken 3 product. | Continue reading
Charity Action Against Hunger has teamed up with Manchester restaurant and venue Tattu to launch a cocktail competition and event to raise funds. | Continue reading
Smirnoff Cider is marking its UK launch with a pink tractor sampling tour around central London today. | Continue reading
Premium tonic and mixer brand Fever-Tree is to return to the Manchester Food and Drink Festival for a second year, staging a specially-built 'Gin Garden'. | Continue reading
The Appleton Estate Rum bus will be heading to the Foodies Festival, taking place over the bank holiday at Alexandra Palace from the 27-29 August. | Continue reading
The Old Jameson Distillery in Dublin will close at the end of August to undergo an €11m refurbishment programme. | Continue reading
Agency Sense has reported a 20% year-on-year rise in profit for 2015. | Continue reading
In honour of National Burger Day, Event explores venues with fast food. | Continue reading
Ben Knight has been appointed account director at brand experience agency Wasserman. | Continue reading
Beer By The River, an event created by South London-based craft beer provider Sambrook's Brewery, has unveiled a new location for this year. | Continue reading
Brandfuel has unveiled two new director posts at the agency, as it seeks to bolster its creative technology and production offering. | Continue reading
Mondelez cookie brand Oreo is launching its first ever wonderfilled 'flavour mobile', offering people the opportunity to try new Oreo flavours and receive a free Oreo recipe creation. | Continue reading
Retailer Harvey Nichols is hosting a ten-day pop up devoted to beauty brand Charlotte Tilbury at its London Knighstbridge store. | Continue reading
Kellogg's veggie-based food brand, MorningStar Farms, will offer a food truck experience at culinary event, The Taste LA. | Continue reading
Nestlé Cereals, Panasonic and Yo! Sushi are among a number of brands hosting activations at this year's BBC Good Food Festival. | Continue reading
Four Uber users and their plus-ones were flown to Ibiza at the weekend (19-20 August) for a secret party hosted by Absolut Vodka. | Continue reading
Jaguar Land Rover will open a new retail experience at Westfield Stratford in partnership with digital retail experts, Rockar. | Continue reading
Hundreds of canines showed their appreciation for high culture last weekend by attending the world's first ever contemporary art exhibition for dogs, hosted by pet insurance provider More Than. | Continue reading
Gin brand Bombay Sapphire has created a rooftop space at the Courthouse Hotel in Soho, London, themed with decor reflecting the brand and serving a range of artisan cocktails. | Continue reading
HSE Cake, the sports and entertainment agency, has appointed Sarah Pearce as communications director. | Continue reading
Lung health campaign Healthy Lungs for Life is devising an activation to raise awareness of lung health function and protection against air pollution. | Continue reading
Reese's, part of the The Hershey Company, is launching an experiential campaign to promote its peanut butter cups. | Continue reading
Rum brand Wray & Nephew held a jerk fest in Birmingham at the weekend (20 August), part of its Rum Tings summer series. | Continue reading
The City of London and charity Thames Sailing Barge foundation have joined forces to showcase historic barges through a parade and pop-up museum. | Continue reading
Craft beer provider Brewdog has teamed up with Bodean's BBQ smokehouse restaurant for a series of dinners showcasing BBQ-style food and beer. | Continue reading
Brands including McDonald's, Boots and Smirnoff activated at V Festival over the weekend (20-21 August) | Continue reading
Brooklyn Bowl, the corporate events and live music venue based at the o2 in North Greenwich, has formed a strategic partnership with SongDivision, a specialist music team building and entertainment organisation. | Continue reading
A tie up between Absolut and Uber, Sarah Kay leaving Story Events and a forthcoming festival from Krug Champagne made it into the list of the most popular stories this week. | Continue reading
Hasbro's Transformers summer tour arrived at Birmingham's Bullring shopping centre yesterday (18 August). | Continue reading
Colorado-based PG Exhibits has launched boutique experiential marketing division PGXM, to leverage large scale productions overseen by a team dedicated to experiential. | Continue reading
Coffee aficionado Vagabond is staging a series of masterclasses focusing on the art and production of coffee. | Continue reading
Glenmorangie brand Ardbeg has launched a search for the ultimate Ardbeg 'Ardventurer'. | Continue reading
Champagne brand Perrier-Jouët will unveil L'Eden by Perrier-Jouët, an immersive experience themed around a vision of nature, at this year's London Design Festival. | Continue reading
Automotive brand Mazda North American Operations (MNAO) has partnered with experiential agency George P Johnson (GPJ) to develop an auto show booth experience. | Continue reading
Retro gaming provider Reztron is hosting another edition of its Sega silent disco experience, aboard Mega Yacht Sunborn Yacht Hotel, moored in the Royal Victoria Dock. | Continue reading
Pure milk vodka brand Black Cow vodka will be staging an activation at this year's Good Life Experience, a weekend celebrating the great outdoors. | Continue reading
Gin brands including Plymouth, Hendrick's, Langley's No 8, Sipsmith, Bathtub and Whitley Neill will be creating pop-up bars at this year's Gin Bop. | Continue reading