Westfield's Future Forest activation, a new music festival from the BBC, a 'Toast or Hands' pop-up, inside the San Miguel experience and Sipsmith's immersive Juniper Manor are this week's top stories. | Continue reading
Hearst-owned magazine Harper's Bazaar is set to launch the Bazaar At Work Summit, a two-day conference aiming to bring together inspiring female leaders. | Continue reading
Vodka brand Grey Goose is launching a dining and cocktail experience called 'Le Grand Fizz Brunch Club'. | Continue reading
To promote a new Panasonic male grooming product, the brand opened a Tash Modern exhibition yesterday (26 July) that celebrates Britain's eclectic mix of facial hair styles. | Continue reading
The Philippines Department of Tourism (PDOT) has appointed brand experience agency Ambient to deliver a week-long experiential event in London's Canary Wharf. | Continue reading
Snack brand Kind will host a rooftop yoga session on 1 August to raise money for charity initiative Suspended Coffee. | Continue reading
Barefoot Wine & Bubbly has worked with brand experience agency Sense to launch its Bare Your Soul campaign, which encourages consumers to share what is unique about themselves. | Continue reading
Tequila brand Casamigos will stage a Mexican takeover at the O2's Eighteen Sky Bar for one night only on 17 August. | Continue reading
Brand experience agency Ignis has appointed Ursula Benson as business development director. | Continue reading
Live experience agency WRG has hired Paul Martin as creative director to lead the agency's creative team. | Continue reading
The Federation of Bakers and the Flour Advisory Bureau are set to open a 'Toast or Hands' café on 4 August to highlight that life is #BetterWithBread. | Continue reading
Tequila brand Patrón will host an evening of immersive art and cocktails in a bid to celebrate National Tequila Week. | Continue reading
Beer brand San Miguel debuted its San Miguel Experience last week, promoting the brand's rich list concept by gathering together 'life rich' individuals and activities to inspire guests. | Continue reading
Airbnb has teamed up with live music hire company Little Concert to launch a new experience offering, which will be exclusively available via the Airbnb website. | Continue reading
Creative agency DRP has expanded its production team with the hire of Richard Morris as assistant production manager. | Continue reading
Gin brand Sipsmith has announced that it will extend its current run of immersive experience Juniper Manor until later this year. | Continue reading
Lululemon Athletica hosted a one-day Sweatlife festival on 22 July at London's Tobacco Dock, inviting guests to combine sweat sessions with personal development. | Continue reading
Food Network is celebrating the launch of new show Bakers vs Fakers by opening the UK's first 'Fakery' in London. | Continue reading
Shopping centre Westfield Stratford City and Westfield London have teamed up with Bompas & Parr to stage a multi-sensory 'Future Forest' experience. | Continue reading
Event has teamed up with London & Partners, the city's official promotional company, to assess the value of experiential to the capital. | Continue reading
The BBC has announced the launch of its latest music festival, The Biggest Weekend, which will take place across four sites in the UK across four days. | Continue reading
NBCUniversal TV channel Syfy is offering fans a taste of Texas BBQ and the supernatural with tastings from a themed food truck at this year's Film & Comic Con show. | Continue reading
Kim Myhre leaving FreemanXP, an immersive horror house from Warner Bros, an ice cream bus from Fuller's Kitchen, Panasonic's #HairytTales tour and a sushi-themed roadshow from Rowntree's are this week's most read stories. | Continue reading
Regent Street's Summer Streets Festival is set to feature a number of experiences from fitness and retail brands. | Continue reading
Gin brand Hayman's and bakery company B Bakery are bringing back their afternoon tea bus tours with a new 'Sushi and Gin' theme. | Continue reading
Gin brand Sipsmith is set to create a secret terrace on a London rooftop next month, inviting guests to enjoy a unique pub picnic. | Continue reading
Mouthwash brand CB12, part of the Virgo Health group, took over London's streets with a team of 'Bubbleheads' to crown London as the bad breath capital of the UK. | Continue reading
Mobile network brand EE is launching a 4GEE Community Cinema Club, in partnership with BAFTA, a film series which aims to bring outdoor cinema experiences to rural communities. | Continue reading
Chargemaster has worked with experiential agency TRO to open the UK's first Electric Vehicle Experience Centre, which is based in Milton Keynes. | Continue reading
Beer brand Amstel, part of the Heineken company, will open a Cold Tub Pub in London next week, to celebrate the Prudential Ride London cycling event. | Continue reading
Events this weekend include Lululemon's 'Sweatlife' festival, a Pi-Cow-So masterclass from Cadbury and an ice cream bus from Fuller's Kitchen. | Continue reading
Volvic has worked with brand experience agency Closer to deliver an experiential sampling campaign, aiming to drive awareness of the brand's 'Touch of Fruit' and 'Juiced' products. | Continue reading
Barcardi-owned elderflower liqueur brand St-Germain is opening its immersive pop-up 'Maison St-Germain' in London on 27 July. | Continue reading
Warner Bros will stage an immersive horror experience in east London to promote its latest film in The Conjuring series, 'Annabelle: Creation'. | Continue reading
Hasbro toy brand Nerf is taking its Nerf Test Centre on a UK tour this summer, inviting guests to learn more about the evolution of Nerf. | Continue reading
Holiday and travel brand Easyjet has announced a summer campaign featuring 'Flybraries' with the aim of getting more children to read for pleasure. | Continue reading
Brand experience agency Space has appointed Jamie King as strategy director to work across the agency's portfolio of clients. | Continue reading
British Style Collective presented by The Clothes Show, formerly The Clothes Show, made its debut in Liverpool from 7-9 July, inviting guests to experience a three-day city wide festival of fashion. | Continue reading
To mark the new season of HBO's comedy programme Ballers, the brand will open a fashion-focused pop-up store in Los Angeles, California. | Continue reading
Music publisher NME is honing in on the importance of live experiences. Event caught up with the brand's managing director, Romano Sidoli, to talk about its changing direction. | Continue reading
Amazon's audio book subsidiary Audible is celebrating the 200th anniversary of Jane Austen's death with a stunt designed to bring Austen's era to life for London commuters. | Continue reading
Le Crown and Cactus opened its doors to the public from 13-15 July, inviting guests to immerse themselves in a world of Chambord. | Continue reading
Panasonic is marking the launch of its latest male grooming product, the 3-in-1 i-Shaper Trimmer, with a #HairyTales campervan tour featuring Sky Sports presenter Chris Kamara. | Continue reading
The Telegraph's Gin Experience will return to London for its third year, with Fever-Tree as the event's main sponsor. | Continue reading
Bourbon brand Buffalo Trace will stage a pop-up bar tour of four UK cities, kicking off at the Edinburgh Festival Fringe on 6 August. | Continue reading
Last week in London F1 Live celebrated a new era of Formula 1, which brings fans closer to the action. | Continue reading
To promote the worldwide release of 'The Emoji Movie', Sony Pictures Animation set the first Guinness World Records title for the largest number of people dressed as emoji faces around the world. | Continue reading
Pub brand Fuller's Kitchen, part of the Fuller's Beer Company, will launch an ice cream van in central London on 20 July in celebration of ice cream month. | Continue reading