Brighten up a room

(just by leaving it) Moving into your kid’s college dorm isn’t going to make the experience better for anyone. A smart founder leaves her company in a moment when it actually does better without her. The expectation that secession is failure causes a lot of damage. If you really … | Continue reading


@seths.blog | 2 months ago

Write for someone

It’s so tempting to write for everyone. But everyone isn’t going to read your work, someone is. Can you tell me who? Precisely? What did they believe before they encountered your work? What do they want, what do they fear? What has moved them to action in the past? Name the peopl … | Continue reading


@seths.blog | 2 months ago

The steep part of the mountain

The end of the trail is usually difficult, but without the long and winding approach, there isn’t much of a mountain. The greatest hits reel and the stunning photographs leave out most of the hard work. There’s a lot to be said for showing up, one foot in front of the other. In f … | Continue reading


@seths.blog | 2 months ago

“How can I help?”

If you have a series of tasks to do, it’s easier to ignore this question and simply get back to work. Doing the tasks is more efficient than coordinating the help. But if your work is a project, a bigger mission that involves making a change happen, it’s much more productive to a … | Continue reading


@seths.blog | 3 months ago

The sad compromise of “sponsored results”

Google made a fortune and honed sponsored search results into an art form. The theory is that people who want the traffic the most will pay for the clicks, and of course, if the advertisers don’t have something you ultimately want, they’ll just waste their money. Let the market w … | Continue reading


@seths.blog | 3 months ago

The missing file

It contained some of my best writing. Cogent, clear and powerful. I found it. It wasn’t nearly as good as I remembered. In fact, it was hardly useful. The opposite happens with the things we fear. When they show up, they’re likely to be a lot less fearsome than we imagined. | Continue reading


@seths.blog | 3 months ago

Knowing your customers

In the very small business, the freelancer knows each customer. By name, by volume, by preferences. And in the huge business, expensive software, data analysts and relentless margin seeking pushes organizations to increase their yield. But most businesses (and non-profits and gro … | Continue reading


@seths.blog | 3 months ago

Anonymity and Bugs Bunny

I came across this (ironically) anonymous quote recently: “The offline world is full of sticks, but the internet only has carrots.” When we come together in groups, it can bring out the best in people. When those groups are anonymous, porous and transient, though, the opposite ca … | Continue reading


@seths.blog | 3 months ago

Non-professional writers

Nobody asks you to design a bridge, write a sonnet or do open heart surgery. We leave these essential tasks to trained professionals. But many job descriptions carry the unstated addendum, “and write.” Write memos, proposals, and even instruction manuals. The local supermarket is … | Continue reading


@seths.blog | 3 months ago

The prevailing conditions

It doesn’t matter how hard you try, you’re not going to change the direction of the wind. That doesn’t mean you can’t get good at sailing, though. And yes, if we do try, we can change the conditions in our household, community or workplace. It might feel like wind, but it’s cause … | Continue reading


@seths.blog | 3 months ago

The landlord and the creative coach

The conflict is real. “Jean-Michel [Basquiat] called,” Mr. Warhol wrote in his diary on Sept. 5, 1983. “He’s afraid he’s just going to be a flash in the pan. And I told him not to worry, that he wouldn’t be. But then I got scared because he’s rented our building on Great Jones an … | Continue reading


@seths.blog | 3 months ago

In defense of the hard parts

Yesterday’s post was a little glib. Without a doubt, we add more value when we focus on the emotional labor of important work, leaving others the chance to create commodities. But the repetitive, difficult nature of leaning into commodity production can give us insight, humility … | Continue reading


@seths.blog | 3 months ago

The hard parts (and the important parts)

The hard parts of what you do all day can feel fraught. It’s heavy lifting. Emergencies. Dangerous labor. The stakes are high and the work can be difficult. The important parts of what you do all day are valuable to someone else. This is what you’re getting paid for–solving a cus … | Continue reading


@seths.blog | 3 months ago

The paradox of lottery thinking

Tim Brownson points us to this recent poll of people in Great Britain. About one out of four people surveyed (of all ages) believe that they could qualify for the Olympics if they trained for the next four years. This is absurd. It’s the very absurdity of it that makes it common. … | Continue reading


@seths.blog | 3 months ago

Long-term selfish

Everyone is selfish. We do things that increase our chances of survival, help us achieve our goals and give us a story we can tell ourselves about our role in the community. But short-term selfish is something we try to grow out of. Short-term selfish runs a red light because we’ … | Continue reading


@seths.blog | 3 months ago

Multiple choice

“None of the above” is often the best option. We’re regularly confronted with multiple-choice questions. The foundation is already established, the options are already limited, do you want this or that? But the real questions lie in the assumptions that happened before you were e … | Continue reading


@seths.blog | 3 months ago

Mediocrity and perfectionism

It’s surprising to realize that they’re the same. They are both places to hide. When we ship average work, it’s not our fault. We’re simply doing what the manual says, and if you don’t like it, blame the culture and the system. And when we hold back on shipping because it isn’t p … | Continue reading


@seths.blog | 3 months ago

Fire inspectors

Running into a burning building is heroic work. Keeping buildings from burning down in the first place is actually just as important. And it scales more reliably. | Continue reading


@seths.blog | 3 months ago

Living in the future

In a bad 1950s science fiction movie, you might see flying jetpacks, invisibility cloaks and ray guns. What we got instead is a device that fits in our pocket. It allows us to connect to more than a billion people. It knows where we are and where we’re going. It has all of our co … | Continue reading


@seths.blog | 3 months ago

Adjacent but not relevant

There’s a sale on band saw blades, including a really good deal on one that fits the saw you owned years ago. The folks who live next door to the house you used to live in are having a raucous party. A guy with a name just like yours wins the lottery… These adjacencies can […] | Continue reading


@seths.blog | 3 months ago

Silence vs noise

When a group comes together, noise is easy. Just a few people have to make a commotion for noise to happen. But silence requires everyone to be in sync. | Continue reading


@seths.blog | 3 months ago

Misunderstanding bigness

IBM spent a fortune fighting calls for them to be broken up. So did AT&T and Microsoft. In all three cases, there’s plenty of evidence that they would have been better off if they had simply broken themselves up. Microsoft is still recovering and IBM never will. One computer comp … | Continue reading


@seths.blog | 3 months ago

The challenge of “a risky scheme”

New ideas aren’t adopted all at once. A few people go first while the rest of us watch to see how it goes. “Look, Mikey, he likes it!” This is the story of tech innovations, dance crazes and even food. Ideas spread horizontally, and people who prefer the status quo will embrace a … | Continue reading


@seths.blog | 3 months ago

Learning in August

What better time? An hour a day for a month and you can learn a skill you’ll have forever. Beach reads are a fine way to chill out, but a month spent to learn a skill is a fine way to take advantage of a quiet time. My brand new course on Strategy is now […] | Continue reading


@seths.blog | 3 months ago

Reclaiming “fiasco”

Usually modified with “total,” the failure might not be as bad as we fear. The origin of the word probably comes from Italian, a long time ago. The person who loses a round in a game has to buy the next bottle for the group (from: flask). Which means that there is going to be […] | Continue reading


@seths.blog | 3 months ago

The Mississippi River paradox

There’s no water in that river that was there ten years ago. The boundaries have shifted in that time as well, there’s no riverbank that’s exactly where it was. And the silt and the fish have all moved too. So, what’s “the Mississippi River”? It’s a label, a placeholder, and a ma … | Continue reading


@seths.blog | 3 months ago

Infamy

We’ve gotten so hung up on famous that it’s easy to forget that there are two kinds of renown. Being known for lowering the standards of discourse, cheating, or whining is a choice, but why would you trade your reputation to become infamous? | Continue reading


@seths.blog | 3 months ago

Stopping a runaway train

It feels urgent because it is. But by the time the train is running away, it might be too late. The better strategy is to not sign up for trains that are likely to run away. The first principle of risk reduction is to figure out if you can stop it later. If you can’t, […] | Continue reading


@seths.blog | 3 months ago

The tooth fairy

Make a list of things you used to believe. Fervently, certainly, completely. Things that you were sure of, but now, with the passage of time and the benefit of experience, you know to be incorrect or incomplete. Of course, it’s not just mythical creatures beloved by children. It’ … | Continue reading


@seths.blog | 3 months ago

The last little bit

Important hills usually get much steeper at the top. 99% of the training in competitive athletics is devoted to the last 1% of performance. A tenth of a second. The same is true for squeezing the last bit of performance out of a car, a grape or a semiconductor. And healthcare, lu … | Continue reading


@seths.blog | 3 months ago

What are you thinking about?

A philosopher can spend a month, a year or a career thinking about one knotty problem. Making assertions, testing theories, understanding how others are thinking about it as well. But this exercise shouldn’t be reserved for academics. What are you working on? When will you change … | Continue reading


@seths.blog | 3 months ago

“It seems…”

What a simple verb. A five-letter modifier that opens the door to discussion. If we state something as a fact, we’re asking for an argument. But seems opens the door to learning and discussion. What are you seeing that I’m not seeing? | Continue reading


@seths.blog | 3 months ago

The Zoom stretch

There are a lot of structural reasons why in-person meetings don’t involve a break every 12 minutes. It takes too long to stop and start. But those rules don’t apply to Zoom. Screens off! Stand up. We’ll be back in 60 seconds. If it’s not worth coming back, the meeting should hav … | Continue reading


@seths.blog | 3 months ago

Important change is systems change

Willpower is overrated. If you want to eat healthier, don’t work hard to avoid stopping at the cookie jar when you walk into the kitchen. Get rid of the cookie jar. Systems are long-lasting, widespread and resilient. We can push back on them with effort, but over time, the system … | Continue reading


@seths.blog | 4 months ago

A bowl of rice

It’s expensive. Hundreds of people were involved in getting you that simple bowl of rice. It involved countless gallons of water, hours of labor, gallons of fuel. A complex supply chain that ensured you got what you needed, in perfect condition, just as you were ready for it. And … | Continue reading


@seths.blog | 4 months ago

The two bicycle errors

Momentum activities like public speaking, board sports and leadership all share an attribute with riding a bicycle: It gets easier when you get good at it. The first error we often make is believing that someone (even us) will never be good at riding a bike, because riding a bike … | Continue reading


@seths.blog | 4 months ago

Doing it step by step

I was surprised to discover that for many AI questions, if you add, “please figure this out step by step,” the AI will provide a dramatically more accurate and useful answer. This works on simple questions like, “how many times does the letter ‘r’ appear in the word ‘strawberry'” … | Continue reading


@seths.blog | 4 months ago

Patterns and chaos

Finding a pattern that explains events that seem like chaos is a breakthrough. It offers us understanding and a lever we can use to make an impact. Sometimes, though, the breakthrough lies in understanding that there is no pattern, simply unpredictable noise. We need effort to fi … | Continue reading


@seths.blog | 4 months ago

Hungry (vs. not full)

If consumption is the point (the engine of the economy, the focus of our marketing, the driver of our status) then it’s easy to get confused about the difference between something that’s nearly empty (and must be refilled to ensure we keep going) and something that’s not quite fu … | Continue reading


@seths.blog | 4 months ago

The new reality of old media

Cable TV was a perfect storm. The number of channels that needed old movies and TV series to fill airtime almost exactly matched the number of worthwhile shows that were available. Which meant that A Wonderful Life, The Wizard of Oz, Seinfeld and MASH could be cornerstones of the … | Continue reading


@seths.blog | 4 months ago

Retreat!

We’ve managed to lionize, celebrate and elevate the mindset of “CHARGE!” Even when better judgment and experience would indicate that we’re often more likely to succeed with a strategic re-evaluation of the situation. Making a new decision based on new information isn’t weakness. … | Continue reading


@seths.blog | 4 months ago

Glib

One of the valid complaints about some AI systems is that they make stuff up, with confidence, and without sourcing, and then argue when challenged. Unsurprisingly, this sounds a lot like people. We often end up with what we are willing to tolerate. Show your work and ask for rec … | Continue reading


@seths.blog | 4 months ago

A branding exercise

My friend’s organization is working with a branding studio to think about how they appear to people who don’t know them well. This is sometimes called ‘rebranding.’ What is almost always done in practice is actually better referred to as re-logo-ing. A brand is not a logo. A bran … | Continue reading


@seths.blog | 4 months ago

Bullies

Bullies use intimidation and power to force others to act against their best interests. Bullies blame the victim, assuring everyone that they wouldn’t have to use force if people would simply go along with what they want. Effective bullies organize a small mob to enforce their wi … | Continue reading


@seths.blog | 4 months ago

The page-a-day calendar

Time passes. And humans have always kept track. Distribution and technology combined to create a few decades where the tear off daily calendar was nearly ubiquitous (read on for details on my new one, a collaboration with Debbie Millman). First, the industry needed to efficiently … | Continue reading


@seths.blog | 4 months ago

The distribution of character

Along the way, we have been taught to associate character skills like honesty, rationality, agreeableness, grit and care with surface metrics like wealth or power. That’s almost certainly incorrect. And if we make assumptions based on vague measures of class, we’re going to get t … | Continue reading


@seths.blog | 4 months ago

Giving up vs. quitting

Shrug your shoulders, care less, phone it in. One software company I used to depend on has sort of given up. They have plenty of cash in the bank, but they simply stopped trying. You can feel it in their updates, their customer service, their approach to the future. Giving up is … | Continue reading


@seths.blog | 4 months ago

Student coach

Big football at colleges in the US costs more than $5 billion a year. And none of these programs has a student acting as a coach. The same analysis, at a much smaller scale, applies to school theater directors and producers, conductors of the jazz band or orchestra and even the c … | Continue reading


@seths.blog | 4 months ago