I have a few quick questions for you … Do you realize that worldwide sales of ebooks exceeded $9 billion in 2015? Did you know that online education is now a $21.3 billion per year market in the U.S. alone? And would you like to tap into a small, little portion of those massive p … | Continue reading
This past July, Facebook announced that its Messenger app had reached over one billion users. Perhaps in an effort to maintain this popularity, Facebook has been testing out several new Messenger features with users around...read moreThe post Facebook Tests Messenger Updates — In … | Continue reading
Corporate social responsibility can win media attention and public respect. New research also shows that socially responsible companies enjoy superior financial performance. Recognizing that social responsibility supports long-term business performance, companies are allocating b … | Continue reading
2017 is fast approaching, which means it time to take a look at all the changes coming to 2017 SEO strategy! What will stays? What will go? Let's take a look at our top predictions. | Continue reading
The fast-approaching conference season offers a goldmine of learning and networking opportunities for PR and marketing professionals. Besides presenting superb opportunities to promote your brand, conferences offer an excellent opportunity to learn about industry best practices, … | Continue reading
After recently attending an event entitled “Gen Z: Insights into the Next Consumer Wave,” hosted by Open Mind Strategy, I began realizing just how clueless I was about the next generation coming up behind me....read moreThe post The 3 Most Important Facts You Need to Know About G … | Continue reading
Content marketing can feel challenging, perhaps even draining. Sometimes you spend countless hours creating pieces that you think are great, only to get little engagement, traffic or leads from them. It’s self defeating right? Wrong! | Continue reading
Some public relations professionals argue that press releases are an antiquated and worthless strategy. Last month, PR professionals produced an average of 1,092 press releases per day. They’ve generated 236,356 press releases so far this year, according to Shift Communications. … | Continue reading
Because of changing customer behavior, traditional sales tactics have become increasingly ineffective and closing deals has become more difficult. The gap between buyer expectations and marketing/sales tactics has widened. Hub Spot’s State of Inbound 2016 report reveals that 40% … | Continue reading
In the online advertising world, Facebook video ads were once widely dismissed by many marketers as a fruitless practice. But within the past two or three years, the social media site’s role in video advertising...read moreThe post 8 Advanced Tactics for Optimizing Facebook Video … | Continue reading
There's an effect called the "Consumerization of B2B" that's been growing more noticeable this year. No, we didn't come with that term – it's the product of Navigate-The Channel, which has an entertaining little blog post on the subject. | Continue reading
Didn’t get a chance to keep up with the Twitter sale saga over the weekend? Don’t worry, we’ve got you covered. In the month since Twitter first began its search for potential buyers, several companies...read moreThe post #NEWS: Twitter Sale — Salesforce Out, Softbank In? appeare … | Continue reading
Wells Fargo’s recent PR crisis has unquestionably damaged the bank’s image and financial picture following revelations that bank employees opened more than 2 million banking and credit card accounts without customers’ approval over a period of four years. The bank faces $185 mil … | Continue reading
We like influencer marketing; we like discovering ways to do it better. That brings us to micro-influencers! These handy marketing contacts are tailor-made for the more industrial B2B world and can help kick your traffic and conversions into high gear. Let's explore! | Continue reading
The use of vide for PR and marketing, especially video in digital distribution channels, has grown rapidly in recent years. To be precise, 82 percent of B2C marketers and 79 percent of B2B marketers now include video in their content marketing programs, according to the Content M … | Continue reading
No matter how many times I’ve dissected the topic of influencer marketing — whether it was in my book with Tami Cannizzaro when she was at IBM, or in a recent interview with Konstanze Alex...read moreThe post An Insider’s Guide to Influencer Marketing Done Right appeared first on … | Continue reading
Bluehost Black Friday/Cyber Monday Hosting Deal Click the button below to activate your maximum discount coupon on Bluehost Web Hosting. Give Me My Discount! Only 2 Coupons Left. Grab Yours!P.S. I am an official partner of Bluehost and this is the maximum discount you can ever … | Continue reading
If you’re in business, you’re likely very competitive. It doesn’t matter if you’re trying to put the best service out there or simply wanting to be the most recognized leader in your field. You want to be the best. That’s why it can sting when you look at the “Most View Members” … | Continue reading
How do you create memorable presentations? That’s a tough question. You open up your powerpoint software and you just stare at it. Nothing happens. Maybe you finish your cup of coffee, or you answer ten, even twenty emails instead. I’ve been there – have you? You Read more ...T … | Continue reading
An opportunity presented itself to participate in a whole building open house last night at our main HQ in Ada, Michigan! | Continue reading
The demise of reading may be over-exaggerated. The conventional view holds that reading is falling out of fashion and being replaced by video watching. Young people in particular prefer to watch videos rather than read text, according to that perception. However, young people pre … | Continue reading
Business owners and managers, including those in PR and marketing, want top search engine rankings for their websites. They also like to keep costs to a minimum. Combining those two goals when selecting SEO services can be disastrous. SEO and marketing experts agree on one recomm … | Continue reading
Virtual reality (VR) offers a huge PR and marketing opportunity. VR viewers see a 360-degree, three-dimensional videos through a specially-designed headset such as Facebook’s Oculus Rift, a cardboard device distributed by Google, or other models. Viewers can also see 360-degree v … | Continue reading
Though Facebook’s Groups primarily exist as a way for users to discuss, plan, and collaborate, spammers have long recognized the advertising opportunities the feature presents. You’d be hard-pressed to find a popular Group that isn’t...read moreThe post #NEWS: Facebook Tests Ads … | Continue reading
Traffic to your website is the lifeblood of your inbound marketing operations. There are plenty of ways to get higher traffic counts, from Search Engine Optimization (SEO) to Pay-Per-Click (PPC) advertising. Even blogging and social media marketing plays a role in creating more t … | Continue reading
Twitter continues to make changes in what seems like an existential journey to define itself. The service confirmed that it has begun testing a new “Explore” page — a feature designed to promote content discovery...read moreThe post NEWS: Twitter Tests New Explore Page Possibly t … | Continue reading
Samsung’s public relations response to its faulty and fiery Galaxy Note 7 caused more serious problems that the defective device itself. Following confirmed reports since August that the batteries in the device caught fire, the company recalled and replaced the faulty phones, say … | Continue reading
Every once in a while you meet someone who seems to be so much more productive than you are that you just have to stop and tip your hat. The recipient of my admiration most...read moreThe post Want to Understand Influencer Marketing? Become an Influencer Yourself! appeared first … | Continue reading
We work with a lot of B2B clients who – no surprise – want to see higher page rankings in Google, especially when compared to their competitors. And we're helping them get there! But one thing we've noticed when researching their sites is the massive importance of backlinking. Th … | Continue reading
As marketers, we spend absurd amounts of time, money and effort to generate leads. But how do you handle and attract leads on different platforms like LinkedIn and Facebook? More often than not, there is...read moreThe post 9 Ways to Absolutely Nail Lead Generation appeared first … | Continue reading
More people are working on their own as freelancers and independent consultants, including public relations professionals. Up to 162 million people are working independently throughout the United States and European Union, McKinsey Global Institute states in its report Independen … | Continue reading
Yes, but Not Directly. Here’s How Social Signals Work.Do social signals increase search engine rankings? In other words, can you improve a page’s search engine ranking by mentioning it extensively on social media? Many digital marketers believe you can and believe that’s exactly … | Continue reading
Quora is getting a lot of attention from brands these days! To acknowledge the importance of this surprisingly potent answer-based website, we decided to do a quick FAQ of our own about why it is great and how you can use it. | Continue reading
Perhaps in an effort to take back the reins from its growing competition, Snapchat announced last Friday that it will be reversing previous changes to the app that have been unpopular with its users. Auto...read moreThe post NEWS: Snapchat Removes Auto Advance Feature appeared fi … | Continue reading
CTAs are a critical element of any marketing message. They tell your leads and visitors what to do and guide them through every step of the buying process. From attraction and conversion to closing and delighting, you’ll be relying on CTAs to guide prospective customers’ actions. … | Continue reading
Most media commentators gave Donald Trump poor reviews of his apology – or what he called an apology – following revelations of his lewd comments about women. PR crisis managers took criticism a step farther to dissect why Trump’s apology fell short. As almost everyone knows, a l … | Continue reading
Traditional web design is broken. Let me know if this scenario sounds familiar: spending tons of cash working with a designer, waiting 3-6 months for minute detail alterations, waiting another 3-6 months for bug fixes and...read moreThe post Getting Started With Data Driven Desi … | Continue reading
How original is your content? We're not talking about plagiarism or reusing past content, we're talking about reader perspective: How many people have seen similar topics, headlines or discussions before? | Continue reading
On September 1st Google’s search algorithm was altered, and even though it wasn’t formally announced, that doesn’t make it any less important. Those following Google’s search patterns noticed this update, and the one that quickly followed afterward. Some even say that this update … | Continue reading
Today, my loyal readers, you have a choice. You can spend a little time meeting Snehal Desai and getting to know his career path; from college to becoming the Global Business Director for Dow Water...read moreThe post How Dow Water Embraces Consultative Selling appeared first on … | Continue reading
The recent explosion in Instagram hype is capturing the attention of marketers everywhere. And much of that attention is focused on the money-generating opportunities of the platform. For example, eMarketer projects that next year, Instagram’s...read moreThe post 8 Ways to Make M … | Continue reading
Few phrases can strike horror in the hearts of modern marketers like, "social media ROI." And we all know why: A return on investment metric for social media is difficult to define, even harder to measure accurately, and dangerous to use in decision-making. Social media is all ab … | Continue reading
LinkedIn, with over 450 million users, is currently one of the most popular social media networks, only bettered by Facebook (1.4 billion users) and YouTube (~800 million users). For those who didn’t know, it has already surpassed Twitter which currently has 313 million users (ac … | Continue reading
On Monday, Septemeber 26, over 80 million people watched the first 2016 presidential debate, making it the most-watched presidential debate in history. What we noticed after the first debate, however, was the flood of traffic...read moreThe post Who Won the Debate? How to Use a T … | Continue reading
Tennis star Maria Sharapova, the highest paid female athlete in the world, has mounted a PR come back. The International Tennis Association (ITA) had banned the Russian tennis player from the sport for two years after she tested positive for meldonium, also known by its brand nam … | Continue reading
If ever there were brands built on the backs of traditional media, it would be Budweiser and Bud Light. These stalwarts of sports broadcasts, joined us in our living rooms and bars, reminding us years...read moreThe post How Budweiser Adjusted to Digital Marketing and Why They’r … | Continue reading
Trade shows and other kinds of industry events present superb PR and marketing opportunities. In addition to meeting prospects and potential partners, trade shows offer ideal venues for meeting reporters and editors. The shows are perfect for major news announcements and new prod … | Continue reading
That is a big number, right?! | Continue reading