After a season of lackluster ratings and heightened concern about player injuries, will the Super Bowl deliver record ad revenues yet again? | Continue reading
Even as programmatic advertising sees a growing embrace by marketers, many publishers are struggling with questions about how to price and sell programmatic inventory. | Continue reading
For Ant, the operator of China's dominant digital payment service, Alipay, the deal opens a path to reproduce Alipay's success in the US and beyond. | Continue reading
Most adults in Germany rely on public TV or newspapers as their primary source of political news, according to a recent study, leaving them largely impervious to so-called fake news. But the internet's popularity as a news source is growing, especially among the country's … | Continue reading
Native has been a broad and somewhat murky category, but this will be the year that clarity emerges, as the industry focuses on two fundamental subtypes of native: programmatic and non-programmatic. | Continue reading
Almost one-quarter of parents say they use software to monitor their children's activity online. | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Alexa gears up for the Super Bowl; China's viewability problem; and more. | Continue reading
The relatively few adult smartphone users in France willing to use a mobile payment app would be most comfortable making only modest purchases that way, a recent study found. | Continue reading
A significant share of B2B agencies in the UK are feeling less confident about their future growth since the UK voted to leave the EU. B2B publishers could feel the pinch. | Continue reading
A survey of blog and vlog users finds contrasting responses to sponsored content in the UK and Germany. | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Facebook tries out ads in Messenger; Microsoft has no plans to leave the UK; and more. | Continue reading
The new service opens the company's potential subscriber base to millions of homes without satellite dishes, and has the potential to stanch growing customer churn. | Continue reading
The grandfather of digital video continues to perform strongly, even as US user growth slows. | Continue reading
Line, an early player in the messaging space, said user growth stalled in the fourth quarter. But the company is making money, unlike some apps. | Continue reading
Young adults are more likely than their older peers to use smartphones to access the internet. The differences between generations are less distinct when it comes to other devices. | Continue reading
A survey finds that consumers in the UK have high expectations for digital commerce, and a willingness to swap retailers if need be. | Continue reading
Alipay and Tencent are taking a cue from Pokémon Go, using augmented reality to spice up red envelopes, cash gifts traditionally given to friends and family to celebrate the Lunar New Year. | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Facebook's new feature looks familiar; where to wear wearables; and more. | Continue reading
As technology transforms the business, retailers are waking up to the reality that the way they traditionally structured their organizations may no longer work. | Continue reading
The retailer won't be the first big-box store with a mobile payments app, but its young customer base could speed the app's success. | Continue reading
Nestled in Alibaba's earnings report was news that online-to-offline service Koubei had secured $1.1 billion in a funding round completed this month. That sets up the Alibaba-backed joint venture up with a cash reserve to take on a number of competitors, including sector gian … | Continue reading
Consumers in the UK are increasingly turning to their mobile devices to make transactions, according to Seamus Smith, managing director at Sage Pay, a UK-based payment gateway provider. eMarketer’s Sean Creamer spoke with Smith about how consumers are making mobile purchase … | Continue reading
In a move to combat an influx of fake news and spam, Google took down 1.7 billion ads last year that violated its advertising policies—more than double the amount it removed in 2015. | Continue reading
While the Dutch-French language divide affects many aspects of life in Belgium, it has little influence over mobile device adoption. Recent research shows that Dutch speakers and French speakers in the country are equally likely to use smartphones and tablets. | Continue reading
It may be a myth that mothers are mobile-first in the UK. On the contrary, mothers with babies are spending a greater share of their online time connected via desktop and laptop than other UK internet users. | Continue reading
Some 15% to 20% of users on Facebook, Twitter and Line are interested in watching someone else's live stream video. But fewer are willing to create their own. | Continue reading
When people want to watch premium content online, most have two choices: either watch the ad or pay for the content. Most choose to watch the ad—but prefer to get something of value in exchange for doing so. | Continue reading
Mobile games can be found on more than eight in 10 smartphone users' devices in India. But gamers are fickle. | Continue reading
If you ask consumers worldwide what frustrates them most with retail stores, there isn't really one thing that aggravates them above all else—aside from the difficulty of comparing products in-store. Instead, it's a combination of things. | Continue reading
Over 77% of Germany's Snapchat users follow at least one celebrity, and one in 10 of those users is receptive to influencer recommendations and suggestions. Budgets for influencer marketing remain fairly modest, though. | Continue reading
Ad quality issues, such as fraud and viewability, have been the plight of the digital advertising industry for some time. But the 2016 US presidential election cycle unearthed another threat to quality: fake news. Marc Goldberg, CEO of publisher verification firm Trust Metrics, s … | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Pokémon Go enters South Korea; Facebook as a news source; and more. | Continue reading
Big data is gradually becoming a part of US business, and companies that are able to take advantage of its scope and complexity appear to be seeing benefits. | Continue reading
There are limits to the depth of personal data internet users in France are open to sharing with brands in exchange for customized benefits or to see personalized ads. On the whole, the less invasive the personal information sought, the more willing respondents are to consider th … | Continue reading
The historically close ties between intelligence agencies in the US and UK is leading UK internet users to worry about US government access to their personal data under a Trump administration. | Continue reading
Cart abandonment is a major concern for online retailers, and according to new research, shipping costs and overall price are the two major factors that are causing digital shoppers to abandon their items. | Continue reading
Apple's share of China's smartphone market slipped in late 2016. Consumers are opting for mid-priced devices that can compete against the iPhone's functions without the steep price tag. | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Batteries caused Galaxy Note 7 fires; China cracks down on VPNs; and more. | Continue reading
The UK's national daily newspapers ended 2016 largely on a down note, with sales off for most titles in December vs. the previous month, and nearly all down compared to December 2015. | Continue reading
With the post-holiday drumbeat of major brick-and-mortar retailers reporting declining comparable store sales and Amazon opening more physical stores, among other pressures, the brick-and-mortar sector’s very success and survival will depend in large part on how they hone t … | Continue reading
Yahoo reported that usage of the network dipped only briefly after it disclosed a significant data breach in December—the latest sign that internet users are unlikely to change their behaviors, even when they express concerns about data security. | Continue reading
Half of smartphone gamers in Japan ages 20 to 69 played smartphone gaming apps daily in December 2016. Will Nintendo's "Fire Emblem Hearts" become one of those daily games played? | Continue reading
Almost two-thirds of Twitter users in France ages 18 to 64 used Twitter while watching TV in 2016, a 15% increase from 2014. | Continue reading
A quarter of all UK credit and debit card transactions were contactless in November, propelling spending by that payment method to a new record. | Continue reading
New surveys of B2B marketers suggest original research is probably the most valuable form of content for content marketing. | Continue reading
Even older generations like to check their Facebook and Twitter feeds via smartphones. | Continue reading
The big mobile phone maker launched its Samsung Pay mobile wallet in Malaysia, where digital banking is common but mobile payments are in a much earlier stage of development. | Continue reading
Digital payments service FreeCharge launched a digital mutual fund service in a bid to appeal to users who may not have had access to banking and investment services. | Continue reading