Fashion brand Burberry is aiming to bring its first straight-to-consumer collection to life at a specially designed Burberry show venue. | Continue reading
Women's activewear retailer Sweaty Betty is staging a one-day event showcasing fitness, healthy nutrition and beauty fixes. | Continue reading
The Color Run presented by Skittles is featuring an island-vacation vibe, with runners following a trail with five different colour zones. | Continue reading
US craft beer brand Goose Island is hosting the inaugural London leg of its Block Party - a one-day neighbourhood knees-up that has been held in Chicago for the last five years. | Continue reading
Alcohol-free wine brand Eisberg has agreed a three-year partnership to become the Official Wine Partner for the Tour of Britain, the UK's biggest professional cycle race. | Continue reading
The capital's official promotional company, London & Partners, has announced ambitious plans for London Tech Week 2017 following a new partnership with global events provider KNect365, part of Informa. | Continue reading
French liqueur brand Chambord is once again hosting its pop-up event and flamingo croquet lawn, coined Chapter Eight Games. | Continue reading
Wine brand Barefoot Wine & Bubbly will be offering temporary personalised tattoos at its Barefoot Tat-Toe Parlour at Manchester Pride on 26-28 August. | Continue reading
Broccoli brand Tenderstem is encouraging consumers to try the product by cooking it at home with a sampling campaign devised by agency TRO. | Continue reading
Insurance brand More Th>n is hosting what it says is the world's first contemporary art exhibition for dogs. | Continue reading
US-based Urban Expositions, a Clarion Events company, has acquired LeftField Media, as it seeks to establish expertise and market reach in the B2C events sector. | Continue reading
Banks Sadler has hired Ali Nazarboland as head of development, with a remit to manage a growing team of in-house developers. | Continue reading
Managing director of Story Events, Sarah Kay, has announced she will leave the agency at the end of October. | Continue reading
Mobile network provider Three staged a travel agency pop-up at Westfield Stratford, fronted by television personality Joey Essex. | Continue reading
Online marketplace Etsy will set up shop on the rooftop of John Lewis' Oxford Street store for a five-day pop-up experience from 25-29 August. | Continue reading
Charity International Alert is to host its Conflict Cafe concept for the third year running in September, where it will be exploring the cuisines and conflicts of Lebanon and Sri Lanka. | Continue reading
EE has brought YouTube's top football content creators together to create the Wembley Cup for the second year running. | Continue reading
Rum brand Havana Club has launched its virtual reality (VR) experience, Casa Havana, in Soho, built on the foundation of Havana's cultural pillars of food, music, colour and drink. | Continue reading
London & Partners' Andy Davison and Georgina Warren talk us through the goings-on at the Great British House in Rio. | Continue reading
Pretty Green's Jimi Hendrix celebration, Alcatel's VR taxi tour and the Great Estate Festival feature in our list of events to watch out for next week. | Continue reading
Nike is this month launching Unlimited You, a high-intensity workout experience located in East London. | Continue reading
Westfield London will host a week-long programme of culinary masterclasses led by experts from Jamie Oliver's Cookery School, Le Cordon Bleu London and KidZania. | Continue reading
Irish whiskey Jameson is hosting a tasting and dinner experience, giving guests the chance to explore the flavours of its Caskmates brand. | Continue reading
Uber will deliver free ice lollies to customers in 17 cities across the UK today (12 August), as part of its #UberIceCream campaign. | Continue reading
Virgin Media, the headline sponsor of V Festival, will not be hosting its Louder Lounge VIP hospitality area at this year's event. | Continue reading
EE is bringing a host of YouTube's top football content creators together for an epic Wembley Cup tournament in 2016. | Continue reading
Mercedes-Benz has launched a pop-up for the second time at St David's shopping centre in Cardiff, Wales. | Continue reading
Madame Tussauds, part of Merlin Entertainments, is undergoing a transition on a global level, moving the attraction away from its world of wax figures to a greater focus on an experience-led environment. | Continue reading
Venues and Events International has taken on new staff, with the agency saying it is 'undergoing rapid growth'. | Continue reading
With the Edinburgh International Festival taking place this month, Event rounds up four venues with ties to the worlds of theatre, film and art. | Continue reading
From Roald Dahl's The Twits to taking on a role in the French Resistance, Event rounds up four options that combine theatre and food. | Continue reading
The 2016 Edinburgh International Festival launched on Sunday evening with a projection mapping display at Edinburgh Castle combining animation, lighting and sound. | Continue reading
Rioja wine brand Marques de Caceres is bringing the sights, sounds and tastes of Spain to Manchester this September. | Continue reading
Razor brand Gillette opened a week-long pop-up at Boxpark in Shoreditch yesterday (9 August), which allows visitors to design and print customised razor handles using 3D printers on site. | Continue reading
Communications agency WRG Worldwide says it expects experiential marketing to play a significant part in its turnaround plans, following reported losses. | Continue reading
Mobile phone brand Alcatel is inviting consumers inside a specially-branded taxi to enjoy a Virtual Reality (VR) experience. | Continue reading
Three Mobile is giving away free holidays, part of an activation that includes a pop-up travel shop at Westfield Stratford. | Continue reading
The FT and Google have partnered with agency adam&eveDDB to bring the favelas of Rio to life for the newspaper's readers using virtual reality. | Continue reading
Geometry Global Malaysia has been named lead creative agency for Audi Malaysia, with activity to include an experiential push. | Continue reading
Event visited the London offices of agency Undercurrent and chatted to the team about client wins and the agency's future plans. | Continue reading
Filming has begun on GIN: The Movie, a feature length film discovering some of the most exciting and diverse gin brands on the UK market. | Continue reading
Supermarket chain Waitrose will launch its first ever consumer drinks festival at the Institute of Engineering and Technology (IET) in London in September. | Continue reading
Drinks PR and marketing agency Garnish Communications has expanded with the appointment of two new directors. | Continue reading
More than 8,000 visitors headed to King's Cross for a family-friendly day of sports and to celebrate the opening of a new Nike store in the area. | Continue reading
Festival-goers will be able to immerse themselves in Biffy Clyro's latest music video as part of Samsung's touring Virtual Reality (VR) experience this summer. | Continue reading
Liam Gallagher's menswear brand Pretty Green will celebrate the launch of its Jimi Hendrix collection with a free, ticketed event on 18 August. | Continue reading
Videogame-wear brand Insert Coin will unveil a Pokémon-themed pop-up shop at London's Old Truman Brewery on 25 August. | Continue reading
Procter & Gamble male grooming brand Gillette has teamed up with MakersCafe to offer consumers the chance to design and create their own razor handles. | Continue reading