Email marketing, currently the most effective digital marketing strategy, has wooed many marketers over. The low cost nature of the strategy means even small businesses on shoestring budgets can engage in email campaigns without a problem. And, the high ROI (currently $43 for eve … | Continue reading
Click the link below to download the compressed folder that contains your pictures: Team/Group Pictures Anzalone Marshall Brooks Justin Brooks Wyatt Brown Traiden Bundy Chad Ekins Dayler Gardner Jackson Jones Quincy KC Faaootoa Larson Jett Mangum Cameron Owens Quincy Rubio Alex S … | Continue reading
I’m guessing that World Space Week is not yet on your planning radar, and unless you happen to work for NASA, Lockheed Martin or IMAX (which is airing a galaxy of recent sci-fi giants that...read moreThe post 5 Stellar Ideas for Boosting Your Enterprise in 2017 appeared first on … | Continue reading
Yesterday, we touched on the importance of thought leadership for B2B companies as a means not only to move leads through the sales cycle, but also to generate those leads in the first place. An effective thought leadership program takes more than just crafting compelling content … | Continue reading
Some in public relations may have become so distracted by social media that they’ve forgotten about the standard bread and butter of pitching to the media. Despite the prevalence of social media, media relations remain a central PR function. Obtaining positive media mentions on a … | Continue reading
Revelations that Facebook for years vastly overestimated a key video metric have raised calls for third-party reviews of metrics reports by social media networks. The scandal, dubbed “Overstate-gate,” also underscores the challenges marketers and advertisers face when comparing s … | Continue reading
Every year content marketing has been growing in popularity and acceptance to the point where it’s now a considered a staple of modern marketing. But as so many organizations have jumped on the content marketing...read moreThe post ScribbleLive: Content Marketing Meets Big Data a … | Continue reading
“Business buyers don’t buy your product; they buy into your approach to solving their problems.” – Laura Ramos, Forrester Research Published last year, Laura's commentary on how to develop a results - driven thought leadership marketing strategy is still spot-on. As 21 Handshake … | Continue reading
Blogging is an essential element of online marketing. Through blogging, you’re able to penetrate new markets and reach new audiences. Blogging also allows you to educate your customers, not just about your products, but also about making the right decisions. These educated custom … | Continue reading
Social media networks continually expand and update their services in an effort to convince businesses to build their brand presence on the network’s digital land. LinkedIn recently revamped its publishing platform to introduce new capabilities. Medium has gained popularity as a … | Continue reading
With the introduction of Facebook at Work, public relations teams may obtain a new tool to engage employees, recruit them as brand ambassadors, and measure effectiveness of employee communications. Facebook plans to roll out the business version of its social media network next w … | Continue reading
Filled with intrigue, interest, love, lust, war, and endless trolls, there’s no conceivable way for a brand to thrive online without a decent handle on social media. And frankly many don’t. But why? A recent...read moreThe post 3 Silly and Sinister Social Fails to Learn From appe … | Continue reading
The marketing content world is currently asking an important question:Is SEO dead? It sounds like a ridiculous question to all the managers out there who have been forced to hear SEO strategies for the last decade – but there are good reasons that people are asking. Here are just … | Continue reading
Chatbots will change how businesses communicate with customers, proponents predict. They are likely to substantially impact public relations because chatbots will almost certainly impact how publishers distribute news – and it will happen soon. Chatbots are software programs that … | Continue reading
Reinventing your brand is a lot harder than it sounds. Legacy perceptions, perhaps those you’ve worked years to engender, are extremely hard to dispel. One of the most dramatic ways to signify reinvention is through...read moreThe post How Rebranding Is More Than Just Changing Yo … | Continue reading
Some working in public relations believe infographics are a passing fad. They seem to be a shiny new object that will soon be replaced by the Next New Thing in communications. That’s a nonsensical viewpoint that limits an effective communications technique. When done well infog … | Continue reading
The SEO blew up, as it so often does, about the latest Penguin 4.0 news from Google. Penguin is the name given to the round of algorithm updates Google makes to its search engine, so naturally anything that Google does affects page ranking and SEO practices: No wonder it's import … | Continue reading
These days, social media channels are endless (and growing!) and it can be confusing to even consider where to start between Twitter, Facebook, LinkedIn, SnapChat, Slack, StackOverflow, and more. With so many options to engage...read moreThe post 5 Reasons to Consider Building Yo … | Continue reading
Even if you’ve managed to get thousands of social media friends and followers, they won’t do your business much good if you haven’t figured out how to leverage that exposure correctly. The work you do on social media should lead to more sales and better long-term customer relatio … | Continue reading
Public relations professional is among the over-rated jobs, according to new research. Perception falls short of reality for jobs like PR executive that can be stressful, involve long hours and have a high turnover, reveals CareerCast’s annual Most Overrated Jobs of 2016 report T … | Continue reading
Successful B2B content marketers follow similar strategies. They have a documented content marketing strategy, stress creation of high-quality content, and measure content marketing performance, reveals the B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North Americ … | Continue reading
BBVA Compass is no ordinary bank. In fact, it may be the only bank out there that prefers you to like them less for their transactional prowess and more for their commitment to “bringing the age...read moreThe post How One Company is Using Random Acts of Kindness to Build Their B … | Continue reading
Do you consume video online? | Continue reading
With short attention spans and multi-tasking the norm, marketers have been forced to accept short-form content as the best way to deliver information to their readers without taking up too much of their time. The assumption is that by keeping content short and straight to the poi … | Continue reading
Facebook ads Guru, Jon Loomer, gave a bit of his time to discuss targeting with website custom audiences. Being one of very best Facebook advertising experts around, you have to take his advice pretty damn seriously. As...read moreThe post A Guide to Building the Best Possible F … | Continue reading
Are you making the most of LinkedIn for lead generation? Lots of professionals like to share content they find interesting to strengthen their brand and network, but few have an intentional curation strategy aligned with business marketing objectives. Furthermore, most business p … | Continue reading
Trolls – those discontents who hurl inflammatory, hateful attacks and start pointless arguments online — seek only to cause havoc and undermine a person’s or a company’s hard-won reputation. Once mainly a problem for individuals, trolls are increasingly attacking organizations on … | Continue reading
The Federal Trade Commission has released guidelines for disclosing sponsored social media posts. Yet many social media influencers and brands have not gotten the message. Paid advertisements masquerading as innocent photos continue to abound. Informed readers likely find them an … | Continue reading
Question: How do you engage a customer that’s tired of marketing? That’s the fundamental topic for discussion at this year’s Incite Group Marketing Summit — coming to New York City October 28-28, 2016. Some of...read moreThe post How Marketing Will Change at the Incite Marketing … | Continue reading
Marketing automation is all about using software to make your job easier – typically, platforms that perform many tasks and offer many tools for a variety of online marketing and SEO. As an example, we use and love HubSpot, which is a very broad suite of marketing management tool … | Continue reading
Email marketing is a key element in a majority of digital marketing campaigns. It can be very effective, widely touted as having the best return on investment – an average of $43 for every $1 spent. However, that doesn’t mean that all email campaigns deliver this result. You have … | Continue reading
Marketing and public relations increasingly overlap due to the new dominance of digital communication and the new higher degree of transparency between businesses and their audiences. By working together, public relations and marketing teams better deliver the organization’s mess … | Continue reading
Gauging the value of social media marketing remains a continuing challenge for many organizations. Accurate measurement is essential to decide how much to invest in social media and to determine which campaigns perform best. However, both companies and nonprofit organizations fin … | Continue reading
Companies must embrace bold change and abandon incrementalism to fully benefit from data analytics, asserts a new Gartner white paper. Incremental change may feel safe, as managers believe it avoids mistaken commitments to the wrong strategy. However, successfully integrating dat … | Continue reading
When my boss, Drew Neisser, asked me to review his book he requested I pay specific attention to my position as a young marketer fresh out of university. For me, The CMOs Periodic Table was...read moreThe post Book Review: ‘The CMO’s Periodic Table’ Reveals the True Elements of M … | Continue reading
Voice searches are now part of our daily internet habits: Google Now, Siri, Alexa and Cortana are engaged in a four-way battle for the hearts and voices of customers everywhere, and at some point you have to wonder – how is this going to affect my business? | Continue reading
You may have heard of Google’s Panda algorithm update, its Penguin update and its Hummingbird update. Now it’s time to learn about its Possum update. That’s the name search engine optimization experts gave to Google latest revision to its all-important search engine algorithm. Go … | Continue reading
Have you ever considered that while you’re investing hours posting content on Facebook and Instagram, dutifully trying to capture some eyeballs to your website, there are companies out there getting thousands of clicks from Reddit....read moreThe post How to Use Reddit to Drive T … | Continue reading
It's not only the times, but also the age and the character of the work force that is "a-changin" these days. Faster than ever before. And that is contributing to some hard times for companies that haven't figured out an effective business strategy to tap into the knowledge that … | Continue reading
Alright, this is just getting ridiculous. For the first time in history, a presidential candidate has launched a national Snapchat filter in an all-too-transparent attempt to woo the millennial vote. From a marketing perspective, it...read moreThe post Trump Launches National Sna … | Continue reading
Digital marketing isn’t easy. There’s no denying that. Setting up your online presence, driving traffic, converting the traffic to customers, and thereafter delighting your customers is not an easy task. So, to help fast track your success, we’ve identified seven mistakes you nee … | Continue reading
Boston is a hub for new business, everyday new start-ups are popping up in the area- but some of them stand above the competition. Here are some we think have the potential to go the distance. Sense For those of us concerned about leaving our... | Continue reading
If you’re a reader of The Economist, chances are you’re looking forward to the long weekend, not just for the barbecues and beer but also for the opportunity to read this week’s issue from cover to...read moreThe post How to Rise Above the Noise with Your Content Marketing appear … | Continue reading
Has your company ignored jumping on the social media bandwagon? Some common thoughts might be:"That's just what the 'kids' are into." "It really doesn't fit with our B2B message". "I don't have time, so why bother." "How do I even find an audience or create leads on social?" | Continue reading
While most savvy PR and marketing teams enthusiastically pursue social media strategies, many may neglect another communication channel that could offers untapped potential (and also risk): texting. Organizations targeting younger people may especially benefit from text messages. … | Continue reading
You’ve heard it before; Social media is a “must” not a “maybe” for today’s businesses. It is an inexpensive way to generate a loyal group of friends and followers from across the demographic spectrum, even as you promote and strengthen your brand online. It’s also invaluable for … | Continue reading
Content Marketing World brings together many of the world’s best content marketers in the “Content Marketing Capital of the World,” Cleveland, Ohio, as CMWorld and Content Marketing Institute’s founder Joe Pulizzi has deemed it. Just browse through the #CMWorld hashtag and you’ll … | Continue reading
Okay, I’ll admit it — I’m a gadget geek. I love consumer electronics, a passion that has made CES a cherished pilgrimage for nearly three decades and certainly made my 15 years working with Panasonic...read moreThe post Interview: Building a Customer Centric Brand with the CMO of … | Continue reading