Marketing budgets continued to rise in the UK during 2016's final three months, according to the latest quarterly bellwether report from the Institute of Practitioners in Advertising. But the IPA said it still expects budgets to decline in 2017. | Continue reading
A tax change proposed by House Republicans has profit and pricing implications for the retail industry. | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: YouTube ad changes; Snapchat's ad targeting initiative; Alibaba to sponsor Olympics; and more. | Continue reading
Over 60% of smartphone users in Finland ages 15 to 74 checked their email via smartphone during an average week throughout the summer of 2016, and generally used them at a very high rate. | Continue reading
Brexit's long-term effects are still to be seen, but its weakening of the pound is helping push up retail spending by foreign visitors to the UK. | Continue reading
UK ecommerce sales grew by about 16% in 2016, a growth rate among the highest in the last five years. | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Google buys millions of ads on Google to sell its products; Amazon, Flipkart drop bid for Souq; and more. | Continue reading
After the November 2016 merger of SapientNitro and Razorfish to form SapientRazorfish, eMarketer’s David Green spoke with Seton Vermaak, the digital agency’s head of strategy in Hong Kong, about driving loyalty in Asia-Pacific’s travel market in 2017. Seton disc … | Continue reading
Bloomberg’s website attracts the majority of its mobile audience, but the publisher reaches its most engaged users through its app. eMarketer’s Tricia Carr spoke with M. Scott Havens, global head of digital at Bloomberg Media, about what drives the most engagement acr … | Continue reading
Young people in Sweden are tuning in far less frequently than previous generations. | Continue reading
Consumers are spending big on mobile games in Southeast Asia, where people's high level of engagement and the apps' increasing popularity with younger gamers is leading to expanding revenues for game companies. | Continue reading
Marketers are finally growing familiar with cross-device targeting, even if they are not expertly executing on it yet, Fisher says in the latest episode of eMarketer's "Behind the Numbers" podcast. | Continue reading
Confirming one of the fears of retail traditionalists, widespread discounting in the run-up to Christmas is changing the way UK consumers shop in the immediate post-holiday period. | Continue reading
Nearly two-thirds of internet users in Indonesia use Facebook to follow influencers, and nearly 50% also use websites and YouTube. | Continue reading
More B2B marketers say they are investing in social media marketing to drive brand awareness and generate leads. But many of those same marketers also say that social media's return on investment has been lower than expected. | Continue reading
Gone are the days when luxury was only associated with sprawling mansions and fancy cars. Modern-day affluents are hard workers that value experiences more than expensive things, and most prefer Hondas and Toyotas to Italian convertibles. Steve Kraus, chief insights officer at ma … | Continue reading
Since peaking in 2010 at €93.1 ($103), average order values have fallen each consecutive year. But ecommerce sales have grown consistently. | Continue reading
The massive smartphone user populations in Asia-Pacific markets like China and India are making their presence felt in the mobile app sector. | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Instagram launches live video in Europe; Former Microsoft AI exec joins Baidu; and more. | Continue reading
Most affluents bear little resemblance to "the 1%." They are not throwing their money around on luxuries and are not habitués of high-end stores. But they do use their financial wherewithal to do more discretionary spending than others can. | Continue reading
The feature once was seen not only as a potential key to unlocking ecommerce revenue on Twitter but also as a possible harbinger of broader use of social commerce. | Continue reading
This year, 43% of out-of-home ad spending in the UK will be digital, up from 38% in 2016. | Continue reading
The number of smartphone users in India continues to grow at a fast clip. And younger users are already comfortable tapping their devices to shop online. | Continue reading
UK small and medium-sized businesses prefer social media marketing over other online tactics. | Continue reading
Digital assistants are taking over and many people—primarily teens and millennials—are not only interested in them, but also use them regularly. | Continue reading
Over 80% of advertising and marketing agencies in Germany enjoyed positive relations with their clients in the past few years, and a similar share of clients felt the same. But the need for speed, cost efficiency and specialist know-how are straining these bonds. | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: App prices raised in the UK; The benefits of AI; App stores in China require government blessing; and more. | Continue reading
Government blocks Pokémon Go and other AR games, citing safety concerns and even national security. | Continue reading
As influencer marketing becomes a proven technique, some important changes are coming in 2017. Here's what experts say marketers should do about them. | Continue reading
Consumers in the UK are opening their mobile phones to payment functions that allow for increased spending, security and accounting, according to Nathan Gill, vice president of commerce enablement and global innovation at payment solutions provider Verifone. eMarketer’s Sea … | Continue reading
Roughly two-thirds of teens say they used the platform daily last year, an even higher percentage than in 2014. | Continue reading
Verizon has made waves with its acquisitions of AOL and Yahoo, which industry experts have pointed to as an investment in advertising technology. But the company is not alone—other telecom giants in Europe and Asia have made ad tech plays as well. Matt Keiser, CEO of email … | Continue reading
Personalization may be the key to nurturing customers online, but according to a report polling ecommerce executives, more than a third of respondents don't use personalization technology at all. | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. | Continue reading
Many mobile users say they simply don't see the value in using a phone for payments. | Continue reading
Japan tablet shipments were down 3.7% in 2016, but estimates show growth is on the horizon. | Continue reading
Go-Jek is one of the few "unicorns" to emerge in Southeast Asia, building a billion-dollar valuation on its popular motorbike-hailing app. But it has recently found new success in its digital payment service, GoPay. | Continue reading
Although subscriber growth has slipped into negative territory, declines are nominal. | Continue reading
Move would create first central-bank backed virtual currency in Europe, but Swedes express reservations. | Continue reading
Consumers in Asia-Pacific are expressing strong interest in self-driving cars, mirroring growing curiosity about the technology around the world. But potential buyers in the region have safety concerns that could hold back widespread adoption. | Continue reading
Live video viewership continues to grow, increasing sharply in just six months. While most individual channels saw slight declines in viewership between June and November 2016, Facebook and Twitter showed gains. | Continue reading
More UK shoppers went online to make purchases this Christmas, but there were widespread delivery problems. Many say they are likely to shop elsewhere next time. | Continue reading
Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat's audience. More brands are opening Snapchat accounts, but many are then left dormant. | Continue reading
When it comes to allocating digital ad budgets, marketers in China prefer social networks, video sites and search engines. | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Facebook blocks content in Thailand; EU wants kill switches on robots; eBay fights counterfeiters; and more. | Continue reading
eMarketer expects digital video viewers in Asia-Pacific will rise 10.3% this year and climb at a steady pace through the forecast period due to increased smartphone penetration and mobile broadband growth, along with faster data speeds. | Continue reading
eMarketer forecasts that the number of digital video viewers in Western Europe will reach 219.0 million in 2017, representing over half the total population. | Continue reading
The founder of China Connect, a forum for companies seeking to engage with consumers in China, sees alternatives to the BAT companies. | Continue reading