Energy supplier SSE has been giving tennis fans the chance to face Andy Murray's serve with a simulator experience in Glasgow city centre. | Continue reading
Kraken, Virgin Trains and Havana Club feature on our list of events to watch out for next week. | Continue reading
Fitness festival brand Be:Fit London and women's activewear retailer Sweaty Betty have partnered to host an evening focused on fitness and nutrition. | Continue reading
Automotive brand Nissan pranked some of the UK's biggest medal hopefuls at two Olympic events ahead of their departure to Rio this week. | Continue reading
Entertainment and leisure brand Pacha Group will work with its brand partners to create unique experiences and events. | Continue reading
Drp has recruited Mark Cunningham as event producer, with responsibility for working across various projects at the agency. | Continue reading
Ribena's senior brand development manager, Emmeline Purcell, discusses the brand's repositioning and the thinking behind its recent Colouring Café pop-up in London. | Continue reading
Domestic appliance manufacturer Indesit washed more than 200 loads of festival-goers washing at this year's Camp Bestival, as well as providing a football-themed experience. | Continue reading
Germany's largest festival tradition, Oktoberfest, will be making its way to Yorkshire, enabling visitors to experience a taste of authentic Bavaria for one weekend this October. | Continue reading
Artisan gin brand Sipsmith has opened a summer terrace at restaurant Craft London offering bespoke cocktails and gin masterclasses. | Continue reading
Brands including Bacardi, Mount Gay and Pusser's will be taking part in a summer party celebrating the essence of Tiki culture. | Continue reading
Spirit brand Campari has launched its 'Galleria Campari' art tour in London, which houses a collection of iconic artwork featuring the brand, dating from the 1900s onwards. | Continue reading
Pickled Egg Events is offering a Cowes Week hospitality package | Continue reading
Rum brand Wray & Nephew will host 'Wray's Rum Tings', a series of events this summer, which kick off with Wray's Jerk Fest on 6 August in London. | Continue reading
Premium vodka brand Grey Goose is continuing its summer pop-up series, Boulangerie Bleue, with two-day visits to Calgary and Vancouver in Canada. | Continue reading
Electrical retailer Currys PC World has teamed up with Dyson to create The Big Chill, a giant fan to cool down commuters at London Victoria train station. | Continue reading
Festival-goers who used Toyota's limited-time 'golden ticket' Snapchat geo-filter at Chicago's Lollapalooza event were treated to an exclusive concert. | Continue reading
Midori melon liqueur hosted several events in London at the weekend celebrating Japanese culture, part of a UK-wide campaign for the drink. | Continue reading
Blackjack Promotions, which provides experiential marketing, airport staffing and travel retail services, has hired Andy DeVito as account director, as the agency looks to push its 'end-to-end' service to clients. | Continue reading
Brand experience agency Freeman has announced additions to its teams in EMEA and the US alongside an extension of its contract with Reed Exhibitions. | Continue reading
Milk drink Yazoo will launch a four-day sampling activation in London on 4 August, to be run by marketing agency Sense. | Continue reading
Global brand communications agency Invnt will stage Entertainment Weekly's (EW) first entertainment festival from 29-30 October at The Reef in downtown Los Angeles. | Continue reading
Young's Pubs and Geronimo's Inn will host rum blending masterclasses in London this month, featuring brands including Jamaican Duppy Share, Kraken, Gosling's, Sailor Jerry and Ron Zacapa. | Continue reading
Employees may soon be able to hire apprentice event managers if the government approves the latest round of paperwork submitted by the event industry's Trailblazer Scheme. | Continue reading
Healthy food products and home delivery service provider The Detox Kitchen has teamed up with Selfridges to offer a deli-pop up at the retailer's London food hall. | Continue reading
Rolls-Royce has shipped a selection of its latest models to Ibiza to be put to the test by VIP guests. | Continue reading
Shopping centre owner intu has teamed up with Warner Bros. Consumer Products to deliver a series of super hero events at its UK malls over the summer holidays. | Continue reading
Volvo worked with agency TRO to create a Scandinavian hideaway at this weekend's Camp Bestival (28-31 July). | Continue reading
Giant sculptures of Wallace's sidekick Gromit have gone on show at The Mall at Cribbs Causeway in Bristol. | Continue reading
Communications agency Sledge has opened an office in the Middle East in a move to develop its client base in the region. | Continue reading
Childrens favourite Thomas & Friends has launched an experiential tour of 22 destinations across the UK with an inflatable play station. | Continue reading
Soft drink brand Snapple is working with experiential marketing agency Ambient to bring a taste of New York to London this summer. | Continue reading
Italian beer brand Birra Moretti hosted a food and drink festival at London's Truman Brewery from 19-24 July. | Continue reading
Hoegaarden's floating garden, Magnum's Regent Street fashion festival and Weetabix's On The Go activation were among the most popular stories this week. | Continue reading
Slice's managing director Alec Braun offers his top ten tips to help brand experiences live beyond four walls without breaking the budget. | Continue reading
Sense has created an interactive experience for Hasbro's Transformers as part of a UK tour this summer. | Continue reading
Jackie Mulligan is to leave her role at Leeds Beckett University to join Game Republic, which is known as the largest games industry network in the North of England. | Continue reading
Continental, the German tyre manufacturer, has appointed BEcause to deliver an experiential campaign around its sponsorship of the Prudential RideLondon cycling festival. | Continue reading
With the summer in full bloom and to tie in with National Parks week, Event looks at food and drink trends with a floral twist. | Continue reading
National Parks celebrates its 80th anniversary, WWF highlights tiger poaching and First Choice Holidays features at Camp Bestival. | Continue reading
High-speed rail service Eurostar created the month-long 'The Eurostar Experience' at Bluewater shopping centre, an interactive installation promoting its new fleet of trains and destinations. | Continue reading
Event caught up with Hans Erik Tuijt, the global Heineken director of sponsorships at Heineken International, to find out more about the brand's Holland Heineken House at the Summer Olympic Games and other planned activations. | Continue reading
Heineken is staging its Holland Heineken House concept for the Summer Olympic Games in Rio, which will see the brand offering a range of hospitality and entertainment options to fans. | Continue reading
NBC Universal tis to offer VIP hospitality lounges at Copacabana beach during the Rio 2016 Olympics. | Continue reading
To mark the anniversary of the Opening Ceremony of the London 2012 Olympic Games this week, we highlight five of the best brand experiences from what was an eventful summer. | Continue reading
Buxton Water is to activate at Prudential RideLondon, an annual three-day festival of cycling, creating a 'mini-Buxton' town. | Continue reading
Olympic sponsor Coca-Cola has devised two fan zones in Rio to raise awareness of its range ahead of the 2016 Games, which opens on 5 August. | Continue reading
Soft drink brand Firefly will be printing pics of festival-goers on its bottles this summer as part of its latest consumer campaign. | Continue reading