All right, we know about saturation in paint mixes (too dark) and superhero movies (too many), but what does saturation mean when it comes to blogging? It's not pretty: content saturation refers to a point where there are so many blogs out there that your own blog impact becomes … | Continue reading
The only thing worse than not having a blog, is having one that makes your brand or business look unprofessional. When prospective clients request a Discovery call and want to talk about creating products and programs, one of the first things I do is take a look at their blog. I’ … | Continue reading
As influencer marketing grows in importance as a marketing strategy, more brands recognize the value of written agreements with social media influencers. Contracts help ensure that the relationship benefits both the brand and influencer and help avoid future complications. Writte … | Continue reading
At one time, PR and digital marketers viewed themselves as separate entities. Now, the areas overlap so much they function as partners. Rather than remain disparate functions, PR and SEO can greatly improve overall marketing efforts by working hand in hand. The following are majo … | Continue reading
Americans’ trust in the media dropped to a new low – again. Only 32% of those surveyed by Gallup say they have a great deal or fair amount of trust in the media. That’s the lowest since Gallup polling began in 1972 and down eight percentage points from last year. Gallup calls the … | Continue reading
According to Search Engine Land, Google handles over 2 trillion searches a year! While those two numbers represent a huge spread, it also means you have many opportunities to stick out from the crowd. How...read moreThe post 9 SEO Optimizations You Can’t Afford to Ignore appeared … | Continue reading
Over the last month, we’ve shared one of the most underused and effective ways to promote your business on social media: employee advocacy. While Twitter and Instagram are both hotbeds for social media activity, LinkedIn remains ground zero for B2Bs. But even with the best compan … | Continue reading
As you well know, most people who visit your site will leave without making a purchase, subscribing, or really doing anything at all. They just come by, look around (maybe) and leave. If you’re retargeting them, here’s an incredibly important question:Are you retargeting every … | Continue reading
Wells Fargo faces a difficult recovery following what some experts call one of the worst types of PR crises. Wells Fargo employees created fake customer accounts, PIN numbers and emails in order to meet sales targets and earn bonuses going back to 2011. They opened about 1.5 mil … | Continue reading
By looking at over 3 Billion article share counts and sentiments across networks and publishers, Fractl and Buzzsumo partnered up for a 2016 reboot of their previous 2014 study to uncover several interesting comparisons and emerging...read moreThe post 3 Billion Social Shares Ana … | Continue reading
Bruce Tucker, author of All About Them, relates an interesting story about meeting with the Bacardis to talk about their latest rum offerings and how to brand Bacardi rum the right way. The presentation did not impress the seniormost Bacardi, who asked Tucker why the marketing ha … | Continue reading
It’s that time of year again. The eighth installment of HubSpot’s annual State of Inbound 2016 Report was recently published by the Boston-based inbound marketing automation software provider. Even though I read it every year, what I found particularly intriguing about this curre … | Continue reading
Well, it’s finally official. After weeks of speculation, Twitter announced today that photos, videos, GIFs, and Quote Text will no longer count against the 140 character limit imposed by the platform. It’s important to note...read moreThe post Twitter Loosens Its Character Count … | Continue reading
What writers and others sayStart making sense “Dump the technospeak. Nobody understands it.” — Joyce Bustinduy, global publisher, Levi Strauss & Company“If you can’t explain something simply, you don’t understand it well.”— Albert Einstein, the father of modern physics“When peopl … | Continue reading
To Generation G* (a.k.a. The “Grumpy Generation”, a.k.a. our Baby Boomer Bosses); A reporter in Time magazine recently spoke about Millennials by saying: “Unless you are the boss, no one cares what works best for...read moreThe post An Open Letter from a Millennial to Generation … | Continue reading
This past month a huge number of people have become furious at the Google Keyword Planner, previously one of the most useful parts of the Adwords suite. Google updated the Planner to change the type of information it provided – a choice that has now divided search frequently into … | Continue reading
Social media affects most people every day. It has revolutionized communication, and it has opened up a new platform for businesses to communicate with their customers and partners. It’s much more than a buzzword. For business, especially small business, it’s a major marketing op … | Continue reading
When marketing chiefs decide to pursue content marketing, they often have to redefine the roles of their marketing team. Too often, the people working in a traditional marketing department are not the right people to carry out a content marketing initiative. This does not mean … | Continue reading
Content marketing isn’t just about writing a great blog post (although that certainly helps). It’s more like an obstacle course, with a prize for those that finish the race. Imagine that you are one of those runners, what can you do to win the race? Here are 13 different strategi … | Continue reading
The Grammys have brought us some of the best moments in television, and the most spectacular performances in music. From Michael Jackson’s moonwalk across the stage in ’88 to the Elton John and Eminem duet in...read moreThe post How the Grammys Stay Fresh All the Other 364 Days o … | Continue reading
New federal rules on overtime time may put PR agencies in a quandary, requiring the firms to undertake a cultural shift. Many PR corporate departments may also need to re-organize their pay structures and staff organizations. As of Dec. 1, nearly all salaried employees earning le … | Continue reading
In the world of digital marketing the past couple of months have been quite busy. While Pokémon was making a comeback, Google introduced a new way to video chat and Youtube sent influencers to Rio. Check out some of the updates that have made marketing... | Continue reading
The latest Hubspot State of Inbound 2016 was released this week. A top inbound marketing priority for businesses? Growing SEO/Organic Presence. In fact, 69% of marketers that responded said this was their very top priority. | Continue reading
Consumers say dealing with flight delays and cancellations is the most stressful part of traveling, according to recent research from the CMO Council. Read the full article at MarketingProfs | Continue reading
A quick message today. I’ve got two compelling reasons why today is the perfect day to join our Authority advanced content marketing training program (before the price goes up tonight). Reason #1: Brand-new courses are coming this fall Did you get a minute to take a look at the C … | Continue reading
After you’ve spent enormous time and energy creating a top-tier email campaign, you may find something is still not quite right. Even when you’ve found ways to attract subscribers, hit the soft spot for the frequency of contact, and made your subject lines as enchanting as possib … | Continue reading
PR’s continuing struggle with measurement confounds many PR measurement experts. Although most PR managers appreciate the benefits of measurement, PR agencies and corporate departments cling to inferior metrics that emphasize viewership — such as total reach or impressions — rath … | Continue reading
When I’m wrong about something, I admit it. I don’t shy away from my errors and attempt to sweep them under the carpet. In 2012, I TOTALLY blew off Snapchat. I saw it as nothing...read moreThe post Why I Was Dead Wrong About Snapchat appeared first on Social Media Explorer. | Continue reading
CoSchedule’s Team Workflow features will help you publish consistently, have awesome team communication, and stay accountable. CoSchedule for Team Workflows – [Deep Dive Demo] Click To Tweet CoSchedule Is Great for Content Teams Share […]The post How To Use CoSchedule’s Team Work … | Continue reading
Workplace culture has long played a key role in boosting employee productivity and improving engagement. Companies with engaged employees outperform those with disengaged employees by up to 202%, reports Stackhands. Now, employers are also discovering that workplace culture is ke … | Continue reading
Marketers use algorithmic attribution to accurately track the increasingly complicated customer journey and optimize cross-channel spending. But acting fast enough to gain those benefits poses a challenge. While marketers believe algorithmic attribution produces quantifiable bene … | Continue reading
Twitter may not exactly be eliminating its distinctive 140-character limit, but it is implementing noteworthy steps to permit longer tweets. Marketing and PR pros probably look forward to having more space for their messages. Twitter will take two steps to expand the 140-characte … | Continue reading
It’s the incessant challenge of modern marketers everywhere: attracting a steady stream of relevant visitors to your website by creating and publishing high-quality content. You might believe that you lack the needed time and patience...read moreThe post 10 Tools That Will Help Y … | Continue reading
Did you know that there's a hidden conversion moment when a new person first views your website? It happens when the viewer decides who you are, what you are selling, and why they should care – all based on just a few seconds of viewing. Failing that user experience conversion le … | Continue reading
Content marketing is still a top priority for online businesses around the world. B2B Marketing Insider estimates that a quarter of a business’ advertising budget is spent on content marketing alone - and, for good reasons. Email marketing alone can’t engage an audience the way g … | Continue reading
My cousin David was recently murdered. Close family and friends went to out to the location in Arizona where his body was found. I was able to grab this picture of his mom saying one last goodbye before we left. | Continue reading
Almost all organizations examine Google Analytics to judge results of their public relations, marketing and advertising efforts. At some point in their careers, PR pros may hear clients or corporate managers complain that Google Analytics reports indicate lackluster PR campaigns. … | Continue reading
An email newsletter for customers and prospects is among the best and most cost-efficient ways to grow a business. Businesses have a wide variety of content marketing tactics at their disposal; but few are quite as powerful and versatile as email newsletters, according to the Con … | Continue reading
It’s on. Since Hillary Clinton became the official nominee for the Democratic Party, the race for the presidency has exploded on social media. Of late, Donald Trump has taken the lead with a larger and...read moreThe post Social Media Will Make Donald Trump Our Next President app … | Continue reading
A few big changes have really shaken up the YouTube world this past week. The changes encouraged more transparency, but in this case it's been like lifting up a heavy rock only to see all the ugly things squirming underneath. YouTuber Creators are pissed off, and the whole fiasco … | Continue reading
Apple consistently excites customers about its impending product releases, even if its devices are not truly must-have items. How does Apple do that while other large brands with even larger marketing budgets cannot? The answer: storytelling. “Now, this might not sound so compell … | Continue reading
You’ve surely seen them before. The news and social media headlines intentionally leave out vital information in order to spark readers’ curiosity. Something happened and “You’ll Never Believe What Happened Next” or “His Reaction was Priceless.” Or “This One Weird Trick Will End … | Continue reading
This month I am upgrading from my well used iPhone 4S, to the very spiffy iPhone 6S. I will also be replacing my iPad 3rd Gen with a new iPad Pro. While I am an...read moreThe post iPhone 7 Announcement: Much Ado About Nothing appeared first on Social Media Explorer. | Continue reading
Let's face the facts: People hate ads. We know this. Even if the research didn't prove how overwhelmingly unpopular pop-up and mobile ads have become, we know it from our own private headaches when opening a new website or looking for information on our phones. How many of you ha … | Continue reading
This Week’s Bankable Tip: Strategy Before Coaching How many times have you been talking to a prospective client who’s hesitant to say yes to working with you because of a previous bad coaching or consulting experience? Notice that I didn’t say their experience was with a bad coac … | Continue reading
One of the main purposes of your website should be to generate web traffic. Without web traffic, you can't increase awareness of your brand, generate leads, capture leads or close sales. Keeping this in mind, you'll need to plan out your website from the very beginning in order t … | Continue reading
It’s no secret that I’m a big proponent of storytelling in marketing as a relatively fresh way to approach strategy and execution. So much so, that it earned its own chapter in my book The CMO’s...read moreThe post A Converstaion with IBM on the Art of Storytelling in Marketing a … | Continue reading
It’s no secret that I’m a big proponent of storytelling in marketing as a relatively fresh way to approach strategy and execution. So much so, that it earned its own chapter in my book The CMO’s...read moreThe post A Converstaion with IBM on the Art of Storytelling in Marketing a … | Continue reading