eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Apple eyes original content; Samsung exec questioned in scandal; and more. | Continue reading
Digital album sales fell by almost 30% in the UK in 2016, supplanted by streaming. | Continue reading
As mobile screens become central to consumers' lives, new mobile ad formats are emerging. Over 60% of smartphone users in a German study welcomed innovation in the look and functionality of mobile ads. But ads that obscure other content are a no-no. | Continue reading
The number of digital video viewers around the world will grow 8.2% this year, according to a new forecast from eMarketer. That represents nearly 30% of the world's population. | Continue reading
Retailers adding online chat and mobile messaging options to their customer service arsenal are likely to be rewarded. According to December 2016 research, roughly 30% of consumers favor these types of digital alternatives when they have questions about potential purchases. | Continue reading
Singapore-based video-on-demand service Hooq has gotten another cash infusion from its founding companies, but it still faces stiff competition in the region—both from local players and from Netflix and Amazon. | Continue reading
Teens are their household's chief influencers, whose opinion on purchases is heeded by parents worldwide. Youths' status as digital natives gives them greater authority than older family members and that influence extends beyond digital purchases. | Continue reading
UK shoppers did more of their 2016 holiday season purchasing via ecommerce than they had in 2015, providing a bright spot in an otherwise less-than-stellar season for retail sales overall. | Continue reading
Less than 14% of internet users in a recent survey said they had been influenced to buy something after watching a video about the product. | Continue reading
As mobile use continues to rise, mobile devices are no longer a secondary consideration for buyers or their work. | Continue reading
A recent survey found seven in 10 millennial internet users in France had refrained from buying their preferred brand in the past 12 months, with ethical concerns among the most prominent reasons for doing so. | Continue reading
A new survey indicates that 360-degree video makes a strong, potentially memorable impression on users. | Continue reading
Many shoppers are loyal to their favorite consumer packaged goods (CPG) products, but their journey with these brands often begins with an in-store impulse purchase. For this reason, CPG brands are faced with different challenges in the ecommerce space than other product categori … | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Keeping AI ethical; Super Bowl ad spending; and more. | Continue reading
Snap Inc. is testing two new ad units, one of which can help advertisers—particularly retailers—deep link within ads, and another that simplifies auto-fill functionality for users. | Continue reading
Retailers haven't cracked the code on email marketing. The volume of mail they send keeps rising, but KPIs are not following suit. | Continue reading
Stay-at-home mothers spend more time on their digital devices, while working mothers have access to more devices. | Continue reading
Many apparel and general merchandise retailers struggled, but some sectors notched healthy gains, and not just via online channels. | Continue reading
It's going to get a lot more difficult for internet companies to track users and deliver more targeted advertising if a new privacy proposal from the European Union passes. | Continue reading
Mobile messaging is becoming an evolving and quickly growing space, due to the likes of Facebook Messenger, Kik Messenger, WhatsApp and now Viber. Features such as public chats and chatbots are changing the nature of mobile engagements between companies and consumers, and brands … | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Fitbit acquires another smartwatch company; Snap taps London; and more. | Continue reading
Website traffic continues to be the most common metric for measuring marketing performance in the UK, according to a recent survey of senior marketers, followed closely by direct sales and clickthrough rate. | Continue reading
Facebook is testing the placement of 15-second mid-roll ads into non-live videos. The challenge is to find a balance between user experience and revenue potential. | Continue reading
In WeChat's annual report, the messaging app released a slew of data about its users by age, along with some information on travel behaviors and digital red envelope gifts. Here are a few interesting data points taken from the report. | Continue reading
Many US retailers are reporting better-than-expected sales results for the 2016 holiday season. But questions remain about how much of those sales were fueled by discounting, which can cut into profitability. Among millennials, who are increasingly using smartphones to compare pr … | Continue reading
More marketers plan to increase their investment in data-driven marketing, according to recent surveys. Executives say tactics like cross-channel and cross-device marketing are helping to boost revenues. | Continue reading
As Norway sets plans to end FM radio, the UK appears close to following suit. | Continue reading
Nearly 100% of female teens in Germany owned a smartphone in 2016, and over nine in 10 male teens did so, too. But a few gender imbalances persist when it comes to digital device ownership there. | Continue reading
WeChat launched its anticipated miniprogram service, effectively giving users access to apps within its app. The move could dramatically change the way apps are accessed and used in China. | Continue reading
Amazon Prime Video subscribers in the UK overwhelmingly stream digital video content from the service rather than download it. But downloading is on the rise via mobile devices. | Continue reading
Webrooming—researching products online before buying in-store—increased among millennial shoppers this holiday season. | Continue reading
As travel spending and cross-border shopping surge, marketers in Japan target consumers in China. | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Yahoo to become Altaba; no live streaming for the Golden Globes; Baidu AI robot takes on human challengers; and more. | Continue reading
"Blockchain" technology, pioneered by digital currency Bitcoin, is seeing growing interest across a variety of non-financial industries. | Continue reading
Early developments announced in the first week of 2017 signal that omnichannel continues to be the watchword for the retail industry. | Continue reading
Ten years and 14 models after the first iPhone, the revolutionary product is now basically a commodity device. Can the iPhone 8 change the game? | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: More metrics squabbles; Tim Cook's bonus; and more. | Continue reading
The internet of things seems to hold appeal among parents with young children, 71% of whom owned at least one smart device. A majority of these mothers and fathers said they purchased IoT devices because they made life easier. | Continue reading
China's financial tech boom has resulted from a dearth of services offered by the traditional banking system, along with innovation and experimentation on the part of the country's tech giants. In addition, supportive governmental policies and consumer willingness to adop … | Continue reading
To date, Android users in South Korea have favored local social networking apps like KakaoStory and Band over global options, with both properties having more Android users there than Facebook. But the US social networking giant has surpassed those players in areas like daily tim … | Continue reading
Use of catch-up TV services is growing throughout Western Europe, but adult UK internet users remain the most likely to watch TV in a nonlinear manner. | Continue reading
The frequency of in-store mobile payments has increased significantly among one key demographic—25- to 34-year-olds. | Continue reading
Six in 10 retail outlets in France are equipped with display screens of some kind, and more than one-third of retailers now provide their sales staff with connected tablets to help improve customer service in-store. | Continue reading
US millennials love YouTube, and most will view an ad on the platform until the point where they can skip it, but almost a third will watch an ad to completion. | Continue reading
Despite online gains, several chains trim profit outlook, while others set store closings or asset sales. | Continue reading
Internet users in Germany and the UK are more likely than the average EU internet user to provide personal information online. But they are also more careful than average about who they share that information with, paying more attention to things like privacy policy statements an … | Continue reading
Social media has become the preferred channel for digital marketing efforts in India. A recent survey of marketing professionals in the country found that social was not only the most popular digital marketing activity in 2016, but also was considered one of the best for boosting … | Continue reading
Google is partnering with Gap Inc. to let shoppers virtually try on clothes at home via augmented reality technology. While the concept isn't new, AR is becoming familiar enough to consumers that it can start to affect sales. | Continue reading