Krušovice, the Czech beer, is launching an awareness campaign using eccentric comedian Paul Foot. | Continue reading
HeyHuman's Aoife McGuinness discusses three of the promo and activation winners at this year's Cannes Lions. | Continue reading
Melon liqueur brand Midori will transport supermarket shoppers to the streets of Tokyo inside a series of interactive telephone booths. | Continue reading
Ice cream brand Magnum transformed Regent Street into a fashion playground this weekend, for the last traffic-free Summer Streets event. | Continue reading
Honda, Peugeot, Jaguar and BMW will all have a presence at this year's CarFest events in Cheshire and Hampshire. | Continue reading
BCD Meetings & Events has taken over Zibrant in a move to strengthen its European offering. | Continue reading
The Philippine Department of Tourism has created an experiential zone at King's Cross station in London, offering commuters a taste of what the destination has to offer. | Continue reading
Coca-Cola Great Britain has released footage of its giant Coca-Cola Zero Sugar bottle being built at British Summer Time Hyde Park in London, the first stop on its nationwide sampling tour. | Continue reading
Campaign for National Parks has teamed up with campaigning organisation 38 Degrees to engage with members and the public as well as celebrating its 80th anniversary. | Continue reading
The BFG Experience, Merlin's talking donkeys and a floating Rekorderlig Cider festival were among the top read stories of the week. | Continue reading
Plymouth Gin has launched a nautical-themed outdoor terrace at the Rivington Grill in London's Greenwich, serving bespoke gin cocktails inspired by the rich maritime history of the local area. | Continue reading
Ice cream brand Ben & Jerry's has devised a London road tour to support the launch of its 'Wich Family' product range. | Continue reading
Cava brand Freixenet is hosting two pop-up bars at Westfield London and Stratford, to promote Freixenet ICE, its new range of cava served over ice. | Continue reading
Moretti Gran Tour, a food and drink festival organised by Italian beer brand Birra Moretti, has opened its doors in London's Truman Brewery. | Continue reading
Hermes Investment Management has launched a series of interactive art installations for the summer at Centre:mk shopping centre in Milton Keynes. | Continue reading
Botanist Gin is running a partnership with Selfridges to offer consumers foraged cocktails. | Continue reading
WWF-UK, part of the world's leading conservation organisation, is combining virtual reality with a 360° CGI film for a campaign designed to highlight the plight of wild tigers. | Continue reading
Premium gin brand Hendrick's unveiled a double-decker bus disguised as a giant cucumber to provide the answer to Londoners' travel woes. | Continue reading
Experiential retail events company Maynineteen has devised a pop-up food tasting tour for Hammerson shopping centres. | Continue reading
Premium tequila brand Patrón has brought in agency Five by Five to deliver its UK on and off trade activation strategy. | Continue reading
Co-op is running a summer campaign focusing on food, distributing samples of mystery dishes across the UK. | Continue reading
Experiential agency TRO has appointed Holly Saich into the newly created role of PR & communications manager. | Continue reading
Moet & Chandon and First Choice Holidays are among the brands activating at next week's Camp Bestival in the grounds of Lulworth Castle, Dorset, from 28-31 July. | Continue reading
Sledge managing director Laura Capell-Abra is leaving her full-time role with the live communications agency. | Continue reading
Around 14,000 youngsters turned out for CBBC's experiential event in Birmingham's Centenary Square over the weekend (16-17 July). | Continue reading
Event's second Brand Experience Report, providing in-depth analysis on key issues in the experiential industry - plus, the top 30 agencies list - is now available to download for free. | Continue reading
Mineral water brand Evian will hand out 250,000 free bottles to London Underground passengers this summer in support of TfL's ongoing Travel Better London campaign. | Continue reading
Uber delivered free frozen treats to customers in more than 400 cities on Friday (15 July) as part of its annual #UberIceCream campaign. | Continue reading
Cider brand Rekorderlig has embarked on a 30-day festival tour of London's waterways in a traditional Swedish vessel. | Continue reading
Visitors to this year's Telegraph Ski & Snowboard Show in London will be among the first to experience new pop-up ice lounge and bar, Eis Haus. | Continue reading
Hendrick's, Just Eat and BeachEast feature in our list of experiential events to watch out for next week. | Continue reading
A Ghostbusters stunt in Waterloo, a Pureology roadshow in a converted ice cream van and a French-themed Maille feast on the South Bank are among our most popular brand experience stories this week. | Continue reading
Transport for London (TfL) will be offering guided tours of the Underground's most iconic artworks to promote its new Art Tube Map. | Continue reading
Singha Beer hopes to attract 45,000 people to its pop-up street bar in Hackney this summer. Event has the pictures. | Continue reading
Hendrick's Gin is to embark on a tour of London in a double-decker bus disguised as a giant cucumber. | Continue reading
Yoghurt brand Müllerlight will attempt to break the Guinness World Record for the world's largest exercise ball class on Monday (18 July). | Continue reading
Agency Vista will deliver a nationwide roadshow for automotive brand Mini to promote its Mini Clubman car. | Continue reading
NME has partnered with Create Jobs to deliver an event for young people offering life guidance, careers advice and live music. | Continue reading
In association with Barbados, Westfield's two London-based shopping centres will host 'rain-proof' pop-up parks this summer. | Continue reading
With the season for air shows in full swing, Event has scouted out some of the best air-themed venues for hire. | Continue reading
Event marketing budgets increased by +13.4% for the second quarter of 2016, according to The Institute of Practitioners in Advertising's (IPA) Bellwether report, which was released today (14 July). | Continue reading
An immersive Sherlock Holmes experience opens at Madame Tussauds in London this weekend, while Secret Cinema presents Dirty Dancing and Farnborough International Airshow opens to the public. | Continue reading
Airbnb Open, the brand's annual global event for its community, will take place in LA in November with speakers including actors Ashton Kutcher and Gwyneth Paltrow. | Continue reading
Film buff and funny man Adam Buxton held his first-ever bike-powered BUG show on Monday (11 July) as part of Lipton Ice Tea's Extend Your Weekend campaign. | Continue reading
In this year's Brand Experience Report, industry experts reveal the major developments and opportunities facing experiential. | Continue reading
Results from Event's Brand Experience Report 2016 have highlighted a shift in the audience as drivers. | Continue reading
Samsung will construct several of its pop-up Galaxy Studio experiences across Brazil this summer to coincide with the Rio 2016 Olympic Games. | Continue reading
Bourbon brand Jim Beam has partnered with London jazz bar Kansas Smitty's to create a pop-up bar at this year's Edinburgh Fringe festival. | Continue reading