As a consumer, you may or may not notice Facebook's constantly changing algorithum of what it decides to show in your news feed. | Continue reading
Most all media relations veterans recommend that spokespersons avoid saying “no comment” to the media in most all situations. Just say “no” to no comment, PR experts urge. Seasoned PR executive compare uttering those words to admitting guilt or to waving a red flag in front of a … | Continue reading
Facebook has two versions; a personal version and a business version. We all know that. What you may not know is that success on the personal version rarely guarantees anything on the business version. Using the personal version of Facebook is far easier because most of your mist … | Continue reading
When you share your content on social networks like Facebook, GooglePlus, Instagram and Twitter you need to do a lot more than just dropping a link and title of a blog if you want more engagement on your posts. For optimal results you need to optimize your posts for each platform … | Continue reading
Almost all organizations post on social media. But maintaining presence on Facebook, Twitter or LinkedIn does not equal social media success. While some companies certainly obtain measurable benefits, many do not. Most don’t know if or how much social media impacts business goals … | Continue reading
I graduated college in 2015 with a degree in political science — and no hope for a job. After 100+ interviews, I ended my job search. I published my own portfolio and decided that I...read moreThe post A Millennial’s Guide to Generation “E” appeared first on Social Media Explorer … | Continue reading
Shorter blogs are easier to write – which is great, right? But longer blogs are better at creating quality content – which is great, right? So where does that leave your B2B blog length plans? As we've discussed before, it may be more useful to start judging B2B blog length in te … | Continue reading
Combine the power of WordPress with an editorial calendar designed to help you publish consistently, get more traffic, and grow your blog. Every blogger that has used CoSchedule with WordPress […]The post [Demo Recap Post] CoSchedule Deep Dive for Bloggers appeared first on CoSch … | Continue reading
More companies monitor social media for mentions of their corporate names, products and other keywords. Many companies in a range of industries, especially the early adopters, have enjoyed significant benefits. Here are three examples of companies that have benefited from social … | Continue reading
When your site gets to the point where it has visitors who keep coming back, you probably feel, and rightfully so, that you’re in great shape!However, there are always next steps to grow those visitors into loyal customers, and show them you know they’ve been coming by.… Read the … | Continue reading
Data visualization has become increasingly important for communicating in the digital age. Charts and graphs can communicate data more clearly and effectively than text or rows and columns on spreadsheets. Visuals help audiences understand numbers faster and better. Well-designed … | Continue reading
Too often, B2B blog frequency – how often you post – is based on one rule: "Whenever we have time for it." That's understandable...but it's not a good rule. Blog frequency should tie into your goals, and it can help out your SEO, positioning, traffic and much more! Let's look at … | Continue reading
Starting a blog takes time, energy and a plan of action. The most useful time you can invest is in setting up your blog properly from the outset. All you need is one idea– and whether you’re a...read moreThe post 6 Core Steps for Starting a Revolutionary New Blog appeared first o … | Continue reading
Every now and then I find myself having the same frustration in my local library. I volunteer as part of their home delivery service, taking books to people who are housebound or find it difficult to get to the library. It’s a fantastic service, I love meeting my clients, getting … | Continue reading
Lead generation isn’t easy. No one says it is. Even masters of the trade such as HubSpot work tirelessly to get new leads on board. So after working hard sending email newsletters, blogging, and engaging in many other forms of inbound campaigns, you might be asking yourself why y … | Continue reading
Marketers are beginning to prepare email campaigns for the all-important holiday shopping season. “While it may be difficult to turn our attention away from summer vacations, now is the perfect time to start planning for the holiday season,” states the Q2 2016 Email Benchmark Rep … | Continue reading
The growing dominance of social media as a news source represents a superb opportunity for public relations professionals. Placing and promoting news stories on social media has rapidly become a must-have media relations strategy. Social media has surpassed television as the main … | Continue reading
I’m a fan of simplicity. And if you’ve followed this blog for more than a few days you’d know that I’m also a fanboy for versatile tools. So when I came across SumoMe, a tool that is...read moreThe post How to Triple Your Subscribers with One Simple Tool appeared first on Social … | Continue reading
By now you may have heard that people have an "8 second online attention span." It's a common piece of marketing gossip, but the truth is a little more complex - and much more interesting for the future of your blog! | Continue reading
Companies and not-for-profits often neglect one of their most powerful PR and marketing tools: their own employees. In employee advocacy, businesses encourage employees to use their personal social networks to share the organization’s mission and messages. Successful employee a … | Continue reading
Late last month, Google AdWords began rolling out expanded text ads (ETAs). Now, it’s up to you as a marketer to capitalize on the new ad format. If you’re unfamiliar with ETAs, they offer almost 50% more ad text that you can use to reach people in your target market. Unsurprisin … | Continue reading
Social Media Marketing can get overwhelming if you're not a little (okay, a lot) obsessed with social media and the latest trends. You know the people we're referring to: the people who get the latest news via Twitter, find recipes on Facebook and love Instagram and Snap Chat. Th … | Continue reading
Messaging apps have exponentially grown in popularity the past couple years leading to over 1.4 Billion global users worldwide as of 2015. Think of that number for a second, literally 1/5th of the entire planet...read moreThe post How Viber Stays Competitive in the Massive Messag … | Continue reading
I know you are thinking...46 x...what is that number referring to? | Continue reading
It can be hard work to generate a list of email subscribers, so you want that list to work hard for you too. If your emails are landing in the junk folder or being bounced by an email provider, all that hard work can go to waste. There is no doubt that email marketing is one of t … | Continue reading
An analysis of almost 27,000 email pitches to journalists and editors has uncovered details of successful and unsuccessful methods, including what words win journalists’ attention. Some findings support common best practices; others might not. The marketing and PR agency Fractl a … | Continue reading
An embarrassing blunder in Facebook’s Trending section demonstrates the value of human editors and the shortcomings of algorithms in evaluating news and social media content. Facebook terminated human editors of its Trending topics section and replaced them with an algorithm mana … | Continue reading
Achieving virality has become a bit of a holy grail conquest for content curators. Marketers are tasked with having to create something that caters to the sensibilities of the web at large. But as you...read moreThe post Cracking the Code to Going Viral appeared first on Social M … | Continue reading
The internet is a big, wild place. It's full of distractions, competition, and an endless number of activities that eat away at users' time. Somehow, in the middle of all that, you have to create a content strategy that stands out, engages your target audience, and wins you resul … | Continue reading
The post How GE Healthcare Streamlined Content Production and Slashed Expenses appeared first on The Content Wrangler. | Continue reading
Before I became publisher of Social Media Explorer, Jason Spooner wrote a well-crafted post singling out Cost per Acquisition (CPA) as the only metric that really matters. Having witnessed two companies nearly drive themselves into...read moreThe post Why Cost per Acquisition Is … | Continue reading
Social bookmarking refers to saving and sharing specific links to content. The links are saved on specific social bookmark sites, which are used by many different groups to find, post and share new content. The "social" part is important: To use these sites properly, you don't j … | Continue reading
Unlike other social media sites like Facebook and Twitter, LinkedIn has always targeted professional connections, making it ideal for business networking. If you’re having trouble connection with one of the 364 million professionals on this site, it’s probably because you’re not … | Continue reading
The social media community is reeling and in an uproar from the sudden closure of Blab. There’s considerable shock that the platform would be shut down within its die-hard community. My Facebook newsfeed has been...read moreThe post What We Can Learn From the Failure of Blab appe … | Continue reading
When creating your B2B blog post guidelines, one of the most important steps is deciding the length of the blog post. This is an important question, not only for increasing engagement, but also for looking at how online content has been changing in recent years – and where it's h … | Continue reading
Prices go back to normal tonight! Just a friendly reminder that our big blowout sale ends today (8/30/16) at 5:00 p.m. Pacific Time. Until then, you can get anything we sell at StudioPress — including the Pro Plus All-Theme Package — for 30 percent off. To activate your discount, … | Continue reading
A CEO of a mid-size advertising company received a call from one of her vendors while working in office. When the vendor started pitching his new offer, the CEO said she wanted to hear more but was busy at the time. The vendor kept pushing even though the CEO said she needed to t … | Continue reading
I’m excited to announce Digital Outliers, a new podcast series that I’m hosting that features some of the brightest minds who are exploring the ways digital technology is transforming (and disrupting) the modern workplace. Each episode dives into the latest trends driving the fut … | Continue reading
Brands have a problem on social media: Many people think they’re annoying. Too many promotions, pitiful attempts at humor and slang, and failing to respond to queries or criticism all irritate consumers and provoke them to unfollow brands. It doesn’t have to be that way: 86% of … | Continue reading
In an age where images that brands post online are expected to be “picture-perfect” at all times, there is a crowded field of tools offering to help address this need. While the work you are...read moreThe post Visme and Venngage: We Evaluate 2 Top Image Creation Tools appeared f … | Continue reading
The process of picking the right social channel to represent your brand is a tricky project. You can't just jump on the bandwagon and pick all the most popular channels: that's a poor idea, especially for a B2B company with specialized needs. So, how do you pick the right channel … | Continue reading
WhatsApp has changed its privacy policy. Once you update the app, you’ll notice a notification on the transition. WhatsApp has announced that it will now be sharing data with its owner — Facebook. The data...read moreThe post WhatsApp Is Sharing Data with Facebook. How Will Marke … | Continue reading
Companies may wish to revisit their employee social media policies following a recent National Labor Relations Board ruling. Many companies enforce social media policies that restrict employees from criticizing their employers on social media. Those polices are now legally questi … | Continue reading
It's Friday! Here are some fun facts for you to think on this last full weekend of August (or shall we say summer...because who really thinks summer thoughts once September comes?!). | Continue reading
Only a few days left before this offer expires … On Tuesday, I alerted you to the massive StudioPress blowout sale going on this week. Basically, it’s our big annual Black Monday discount delivered three months in advance. The details couldn’t be simpler: Until the offer expires … | Continue reading
Intuitive web design is one of the most important elements of good design. Without it, visitors to your site can become confused, frustrated, and irritated enough to leave a site. An intuitive web design is like a luxury car; It’s a job to drive and looks good. It makes for a smo … | Continue reading
Snapchat and Instagram bear remarkable similarities. Both are extremely popular among teens and college-aged users. Both emphasize photo sharing. With limited time and resources, brands may wish to concentrate on just one. Marketers can determine where to invest their resources b … | Continue reading
Social media has been evolving rapidly, breaking down barriers and becoming part of the routine all over the world. It is estimated that globally, 66% of adults log on to Facebook every day. Considering that...read moreThe post 5 Trends That Will Transform Social Media in 2017 ap … | Continue reading