In Japan, Line is the most popular social network, ahead of global behemoths YouTube, Facebook and Twitter. But Facebook's Instagram is among the fastest-growing social sites in Japan. | Continue reading
Over 80% of consumers in France ages 15 to 70 watched live TV, far and away the channel into which respondents most said they viewed. | Continue reading
The New York Times reported that Apple had pulled its news app from the company's app store after being requested to do so by government censors. The Times is just one of many US media or technology firms that hasn't been able to break into China's massive market in t … | Continue reading
eMarketer's scan of the key developments of the day, plus data to make sense of it all. Today's topics: Alibaba sues over counterfeits; Amazon and Forever 21 bid for American Apparel; and more. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Wearables on the high seas; a virtual assistant for kids; and more. | Continue reading
Sellers are looking for ways to keep the attention of consumers who are increasingly spending more of their money on experiences. | Continue reading
Chinese ecommerce spending is moving from C2C websites to B2C platforms. | Continue reading
The healthcare industry is under pressure to go beyond the pill for a number of reasons: escalating costs, a shift to outcomes-based compensation, demands from digitally savvy patients and the need to competitively differentiate offerings. | Continue reading
A new survey indicates that roughly one in five internet users have at least tried purchasing a product on a social site. Will that number grow further? | Continue reading
Without data, brands are blind to their customers’ preferences, and therefore bereft of the insights needed to create successful loyalty programs. eMarketer’s Dustin Sodano spoke with Mary English, general manager for Hong Kong at International Customer Loyalty Progra … | Continue reading
China's Tencent revealed that it's partnering with local content distribution platform Ookbee in Thailand to create a user-generated content service called Ookbee U. It's the latest move by Tencent, WeChat's parent company, to establish itself in Southeast Asia … | Continue reading
Ad agencies in France profess to a host of challenges when it comes to managing mobile ad budgets, and do so to a greater degree than their marketing counterparts. | Continue reading
Clothing and accessories are a top choice when buying online in Vietnam, but the ecommerce market is still young. | Continue reading
Sales of smart-home appliances in Germany accelerated in 2016, surpassing 2015's total in just 10 months. But most were smart-entertainment devices, not appliances of the helpful everyday variety. | Continue reading
Sweden's telecom regulator is cracking down on mobile operator Telia for offering free access to Facebook and Spotify for customers who have topped their data limits. | Continue reading
Technology is getting smarter. Between predictive analytics and artificially intelligent algorithms, there are a number of decisions that technology can make for businesses. But sometimes that’s not a good thing. Jeff Weiser, CMO of stock photography and editing company Shu … | Continue reading
Discounting and promotions like free shipping are likely to crimp profits, even on healthy sales increases. | Continue reading
Automating workflows and obtaining sufficient budgets are important goals for marketers, but they're not as much of a priority as lead generation or driving web traffic. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Apple allegedly cuts production of iPhone by 10%; WeChat introduces mini-apps feature; Tweet editing may soon be possible; and more. | Continue reading
B2B marketers in Western Europe and the US expect big data to have a big impact, but they don't necessarily see their companies as being able to harness it. | Continue reading
When it comes to trusting information sources, most consumers surveyed trust their friends and family, but a large proportion also trust ads. | Continue reading
Two new digital banks are in the works, one backed by some of South Korea's biggest conglomerates, the other by Kakao, the country's dominant messaging app. | Continue reading
The maturity of Hong Kong's mobile market is reflected in its high level of smartphone users. Android controls the majority of smartphone market share across both genders and all age groups. 4G connections are growing, but mobile internet users are still reliant on Wi-Fi for … | Continue reading
The use of search engines dropped 15% in France over the last year. Those ages 18 to 64 used search engines to research products and services at a much lower rate in July 2016 than in September 2015. | Continue reading
Six things to look out for in the Middle Kingdom in the coming year. | Continue reading
US agency and marketing executives express reservations about the effectiveness of demographic targeting. | Continue reading
What sources of information do consumers trust when making purchase decisions? According to one recent study, more respondents trust print ads than they do digital ads. | Continue reading
In a survey of companies in Europe that paid for internet advertising, the Nordic countries figured among those doing the most. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. | Continue reading
Fifty-four percent of female consumers purchased a product after seeing it recommended by an influencer, but they will unfollow someone who posts too much. | Continue reading
Internet users in Asia-Pacific own smartphones at higher rates than their peers in Europe or North America. In fact, they surpass every region except the Middle East and Africa by that measure. However, other metrics show the region isn't as digitally advanced as that figure … | Continue reading
Like the boomers before them, millennials attract lots of conventional wisdom. And much of it (like the items listed here) has the disadvantage of being false. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all | Continue reading
Think you’re on top of the key developments of 2016? Take our end-of-the-year quiz and gauge your expertise on Instagram. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all | Continue reading
Think you’re on top of the key developments of 2016? Take our end-of-the-year quiz and gauge your expertise on Snapchat. | Continue reading
The Echo Dot was Amazon's best-selling product this year, signaling widening consumer comfort with spoken commands and queries. | Continue reading
Challenged by the growth of ecommerce, retailers are looking for ways to spice up their brick-and-mortar presence. James Yancey, CEO and co-founder of in-store marketing technology provider CloudTags, spoke to eMarketer’s Maria Minsker about how the vendor is helping brands … | Continue reading
For B2Bs, account-based marketing (ABM) was the buzzword of 2016 and the trend is expected to continue into next year. Here are five ABM myths for B2Bs to forget in 2017. | Continue reading
Each year brings huge changes in social media, and 2016 was no exception. Here are five social stats from 2016 that will take you by surprise. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all | Continue reading
How do CEOs in China use big data and analytics? The list ranges from understanding customers better to developing new products and services. | Continue reading
Gas price comparison app GasBuddy made its name by saving consumers money at the pump. Now the company has turned to location-based marketing to extend its offers to gas station stores. Greg Fox, GasBuddy’s chief revenue officer, spoke with eMarketer’s Maria Minsker a … | Continue reading
Think you’re on top of the key developments of 2016? Take our end-of-the-year quiz and gauge your expertise on digital video. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. | Continue reading
The growth of the market is driving innovation, rethinking and fragmentation. Here are five platforms that emerged amidst a year of change and experimentation. | Continue reading
Think you’re on top of the key developments of 2016? Take our end-of-the-year quiz and gauge your expertise on programmatic advertising. | Continue reading
This has been a big year for ecommerce, with sales jumping 16.1%, per eMarketer's estimate. Here's a list of seven players—some big, some small—that thrived in 2016. | Continue reading