Pewter manufacturer Royal Selangor hosted a preview event to celebrate the launch of its exclusive Star Wars Collection at its UK flagship store on the King's Road, London. | Continue reading
H&M, Fitbit and Tommy Hilfiger were some of the brands activating at Summer Streets, an annual festival held on Regent Street. | Continue reading
Hair product provider Pureology, owned by L'Oreal, has kicked off a London roadshow to raise awareness of its range. | Continue reading
Sony Pictures teamed up with JCDecaux to surprise commuters at London's Waterloo train station today (11 July) with a giant Marshmallow Man sculpture, promoting the release of its new Ghostbusters film. | Continue reading
Singha Beer has devised a pop-up with the aim of transporting visitors to a classic Thai street bar, complete with eclectic decor, a golden sun deck and hanging chairs. | Continue reading
French gourmet mustard brand Maille will be transforming London's South Bank into Paris' left bank, La Rive Gauche, for an evening celebrating food and wine. | Continue reading
Household cleaning brand Method has created a movement called #themethodway, focusing on creating delightful surprises and making things better for people and the planet, in a design-led, colourful way. | Continue reading
Premium spirit Gin Mare kicked off its two-day Med Rooftops sessions in London last night (7 July). | Continue reading
Fetch, the online pet store from Ocado, is creating what it says will be the world's largest dog bowl, in a bid to educate pet owners on the importance of keeping their dogs hydrated this summer. | Continue reading
Online food order and delivery service Just Eat will launch its first ever food festival this month, offering guests the chance to try multiple cuisines from its partner restaurants. | Continue reading
Pop-up adventure Keeping up with the Jones' launched last night (7 July), devised by agency Meredith Collection and in association with Whirlpool and Bang & Olufsen. | Continue reading
Homeless charity Shelter has opened a pop-up boutique to mark its 50th anniversary and to raise money for its cause. | Continue reading
Events organiser Upper Street Events has promoted Sally Bent to the role of research and development director, where part of her role will involve talking to brands about partnering on new show and experiential ideas and launches. | Continue reading
As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake, asks Momentum Worldwide's Francesca Elliott. | Continue reading
Cancer Research UK unveiled its virtual reality garden at Hampton Court Palace Flower Show this week (5 July). | Continue reading
Design and technology brand Dyson has opened an interactive store on London's Oxford Street. | Continue reading
Beer brand San Miguel is seeking to tap into an 'experience seeking' audience by devising live events, part of a fully-integrated, 360-degree campaign called 'The San Miguel Rich List'. | Continue reading
Brands including Mount Gay Rum, Kopparberg, Virgin Holidays, Greene King and Coca-Cola will be activating at pop-up Camden Beach. | Continue reading
Beer brand Heineken is aiming to engage with consumers on a physical level, by hosting one-day festivals in major cities in Australia. | Continue reading
Jeep is offering visitors the chance to take part in an off-road obstacle course at this year's Farnborough International Airshow. | Continue reading
Food delivery service Deliveroo has partnered with Barclaycard British Summer Time at London's Hyde Park to offer experiential activities for its customers. | Continue reading
Unilever-owned brand Bertolli with Butter is to open a pasta pop-up in Spitalfields Market, London. | Continue reading
British Vogue has opened a pop-up café at Westfield London as part of its centenary celebrations. | Continue reading
Coca-Cola Great Britain will give away more than four million drinks over the summer as part of the multi-million-pound marketing campaign surrounding its new sugar-free drink, Coca-Cola Zero Sugar. | Continue reading
Train operator Eurostar has devised an interactive installation with VR technology at Bluewater shopping centre, to promote its high-speed service and its destinations. | Continue reading
Portobello Road Gin is to launch a 'Shop For Your Perfect G&T' pop-up at the former Chanel boutique in London's Covent Garden. | Continue reading
San Pellegrino is partnering with department store Harvey Nichols to stage a celebration of all things Italian. | Continue reading
Global food and beverage company Nestlé has unveiled its new brand experience centre in Vevey, Switzerland, to coincide with its 150th anniversary. | Continue reading
Two tonnes of white feathers were used to create an immersive show as part of the build up to Hull UK City of Culture 2017 on 2 July. | Continue reading
Shakespeare reCITED is a series of music events featuring performances from grime, rap and hip-hop artists, which Selfridges is staging to mark the 400th anniversary of William Shakespeare's death. | Continue reading
Supermarket giant Tesco will launch a pop-up wine bar in London's Soho this summer as a way of showcasing the quality of its wine range. | Continue reading
Whiskey brand Jack Daniel's has launched a ninety-day global scavenger hunt to mark the 150th anniversary of its Tennessee distillery. | Continue reading
More than 1,400 volunteers, dressed as WW1 soldiers, appeared across the UK on the centenary of the first day of the Battle of the Somme. | Continue reading
Lavazza, Vita Coco and Jaguar dominated the most read stories this week. | Continue reading
Mexican beer brand Corona hosted a summer party at London's Dalston Roof Park last night (30 June) to launch its SunSets series of festivals and events. | Continue reading
Soft drinks brand Ribena hosted a one-day pop-up colouring cafe in London yesterday (30 June) to highlight its latest advertising campaign. | Continue reading
Agency Imagination has harnessed the Internet of Things, virtual reality and the power of experience to deliver Shell's Make the Future Festival. | Continue reading
Cancer Research UK will unveil a virtual reality flower garden at the RHS Hampton Court Palace Flower Show in London next week (5-10 July). | Continue reading
Take brand ambassadors to the next level to give brands the authentic real world representation that consumers are demanding, says Cathy Henderson at Real People. | Continue reading
Cadbury is hosting an experience that celebrates its Cadbury Singles range, using five 'rooms' in a house to bring each bar to life, at festivals around the UK. | Continue reading
Agency Crown has appointed Jasper Pearson as senior project director, as the agency seeks to expand into the pharmaceutical sector. | Continue reading
Children's toy brand Playmobil has joined forces with the London Fire Brigade to organise 65 special open days across London to celebrate the Brigade's 150th anniversary. | Continue reading
This year's Henley Royal Regatta is featuring a range of activations from premium drink, food and children's brands. | Continue reading
Pub chain Mitchells & Butlers has teamed up with gamification company 3radical to create an interactive bingo-based experience for football fans during the Euro 2016 tournament. | Continue reading
Dinner at The Twits, an interactive theatrical dining experience, will celebrate 100 years since the birth of the famous children's author. | Continue reading
Shell is hosting a four-day festival of ideas and innovation, with the aim of providing a platform for innovation, collaboration and conversation about the global energy future. | Continue reading
The Cannes Lions Festival of Creativity is over for another year and featured some innovative activations from brands. | Continue reading
The UK's largest urban beach will return to London's Queen Elizabeth Olympic Park for six weeks this summer with Rio-inspired tropical theming. | Continue reading