Can you tweet your way to more business? Sure, a Twitter social media campaign isn’t exactly revolutionary news in 2016. In fact, it seems like every few months there’s a new thought piece decrying Twitter’s eminent eclipse by Snapchat, Instagram or other trending social media si … | Continue reading
PR and marketing teams engage in review and approval almost daily. In the current conventional review process, communications professionals email Word and PDF files from reviewer to reviewer who use emails to respond with suggestions for copy changes. A project or traffic manager … | Continue reading
On Tuesday, TechCrunch reported that Google will soon be “punishing” sites that display interstitial ads and pop-ups on mobile sites. In a quasi-related story, (you’ll see how in just a minute), Donald Trump’s campaign manager...read moreThe post Google to Start “Punishing” Mobil … | Continue reading
Social media listening has surpassed more traditional marketing research techniques to become the favored marketing research method among brands in the Asia-Pacific region, reveals new research from global research firm TNS. Marketers in the region, which covers Australia, China, … | Continue reading
You’ve seen a few posts here about our upcoming event, Digital Commerce Summit — especially about the myriad benefits it will deliver to attendees. Today, we have one more quick note for you about our inaugural event … but this note isn’t aimed at potential attendees (more for th … | Continue reading
Fun fact: This year, the Tribeca Film Festival created its first ever award for branded content. Whether you are a film buff or not, this is a clear indicator that you should be paying attention...read moreThe post Branded Content Is Here to Stay appeared first on Social Media Ex … | Continue reading
Gated content is any content that you seal behind a requirement – typically, a basic call to action that involves filling out a form or joining a customer loyalty program. It sounds like common sense, but in today's marketing environment, it can encounter problems. So let's talk … | Continue reading
PR pros seeking an alternative to the press release may wish to consider the letter to the editor. Letters to the editor are not just rants and complaints. A well-conceived letter appearing on a magazine or newspaper’s highly visible and often controversial opinion or editorial p … | Continue reading
Every good marketer knows it's not easy to catch the attention of your target market, but it's absolutely essential to success. This is particularly true of landing pages. When creating a landing page there is minimal time to draw in your target market so it's integral that you e … | Continue reading
This post, Protected: Ford Warriors in Pink Launches Initiative to Help Bring More Good Days to Those Living with Breast Cancer – Partners with Meal Train and Lyft, written by Ashley Taylor Anderson, appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happ … | Continue reading
The FAQ page is one of the most useful but often most neglected marketing tools. When done correctly, FAQ pages significantly improve user experience and customer satisfaction. According to Forrester Research, 70 percent of consumers prefer to find answers to their questions on a … | Continue reading
As I was analyzing the online audience of a recent brand, I discovered that its Twitter audience and Facebook audience were incredibly different. Any good community manager could have called it, but the rest of...read moreThe post What Happens When Your Audience Isn’t Your Target … | Continue reading
Directories are a potential solution to spread your content around the Internet, potentially increasing your SEO and reach…although there are some negatives attached to this process. At 21 Handshake, we've been cautiously supportive of using blog directory submission – as this su … | Continue reading
Plus a special offer for the Pro Plus All-Theme Package … Black Monday … in August? Pretty much. You may recall that every year around late October or November we offer a big discount or valuable bundle. Well, we recently ironed out our promotional schedule for the rest of 2016 … … | Continue reading
I began leading webinars back in 1999. I was working for a national company that needed to train their sales reps and administrative managers, people who couldn’t fly in or training but needed to learn how to use the company’s software. Up until then I had only done classroom tea … | Continue reading
PR usually avoids controversy like an infectious disease. After all, controversy can damage brand reputation and ultimately hurt sales and revenue. Yet some PR and marketing experts urge organizations to at least consider pursuing controversy in developing articles and social med … | Continue reading
Social bookmarking offers a superb method to increase incoming website traffic and improve SEO ranking from additional backlinks. Social bookmarking uses online software apps to tag a web page in order to access it later. Rather than saving web addresses to your web browser, you … | Continue reading
Content is like water. It seems to fall freely from the sky in abundance (think 4 billion drops of content per day raining down on us). When it lands it either disappears into the deep...read moreThe post A Beginner’s Guide to Content Marketing appeared first on Social Media Expl … | Continue reading
Have you heard about content upgrades? This tactic is used as an effective call to action at the end of a blog post or similar piece of content. The theory is simple: Publish an article about a topic, then offer a free post - specific "content upgrade" at the bottom of the articl … | Continue reading
By the end of 2015, Starbucks had more than 36 million likes on Facebook and at least 10 million Twitter followers. But one would ask: So what? Well, for a start, that strong presence on social media is one of the reasons Starbucks has become the global brand it is. But if you’re … | Continue reading
Social media listening can deliver far more benefits than businesses currently obtain. Achieving the full benefit from social media listening requires a change in business managers’ mindset from a data-centered frame of mind to a focus on “meaning” of the content. In short, busin … | Continue reading
Lead generation, the act of getting a quality contact that you can market, often seems like an impossible goal. In fact, only 0.3% of all leads generated end up converting into revenue. Research indicates that for every one conversion, a company may need to generate approximately … | Continue reading
B2B marketing and PR departments feel increasing pressure to justify their activities and results. According to a Forrester Research survey, 56% of marketers said connecting spending to revenue is their top challenge — up from 45% last year. More marketers understand that if they … | Continue reading
Like many of you I am a user of Facebook, often logging in multiple times a day. One of the frustrations that seem to be forever increasing is advertising; often undesired advertising. I recognize that advertising...read moreThe post My Changing View for Facebook Advertising appe … | Continue reading
Social media employee advocacy for brands is nothing revolutionary. Three-quarters of consumers report that social media directly influences their buying behavior. But here’s the thing: social media advocacy only works if you have an audience. Hundreds of Facebook posts are essen … | Continue reading
A well-organized press conference offers a special opportunity to gain far-reaching media coverage. As opposed to scheduling interviews with individual reporters or emailing press releases, press conferences allow PR teams and company representatives to interact with a number o … | Continue reading
Lately, most every influencer in marketing and public relations pontificates on the need for more data, data analysis and “big data.” Commentators urge PR professionals to brush up on data analysis skills and include data in their press releases, media pitches and owned media con … | Continue reading
Influencer marketing has been gaining momentum amongst brands. Particularly in a climate that gets easily annoyed at “consumer” content (as evidenced in the recent Facebook algorithm change to submerge consumerist posts), influencer marketing can provide...read moreThe post Micro … | Continue reading
Term of the day! Linkable assets are something, usually a web page, that has incredible content on it that everyone loves and can be used to build your brand (it also refers, indirectly, to the brand itself). While we've talked a lot about getting great content, we haven't talked … | Continue reading
An excellent Call-to-Action (CTA) will increase your conversion rate, but how do you get one? There are many questions you can ask yourself about how to craft an excellent CTA. What size should the button be? What colour gets the most attention? Where should it go on your page? T … | Continue reading
Why does the press release, a traditional pillar of public relations, remain under constant attack? Relentless assaults on the press release result from the proliferation digital marketers who attempt to differentiate themselves and expand their services into PR, asserts Tim O’Br … | Continue reading
LinkedIn has invited over 500 influencers to post 30-second videos. Their videos will appear in users’ feeds, along with other updates. You’ll be able to see what influencers are opining about a topic, offer your own opinions in comments, and respond to comments from other member … | Continue reading
Far too often, I see companies operating their SEO teams and their social media teams completely separate from one another. When in reality there is a desperate need for coordination among them. Having a well-planned content strategy...read moreThe post 4 Unexpected Ways Social M … | Continue reading
Facebook Live is the latest video service from – you guessed it – Facebook, which allows you to offer live video through the Facebook platform. It works a lot like creating an event, except more tailored toward businesses and marketing: It's also picking up a lot of steam, thanks … | Continue reading
One of the most important facets of any marketing campaign is ensuring that you’re getting as much out of your data as possible. Do you know if your data is actually providing insights as to...read moreThe post TRKS.IT: A Link Tracker On Steroids appeared first on Social Media Ex … | Continue reading
One of the most important facets of any marketing campaign is ensuring that you’re getting as much out of your data as possible. Do you know if your data is actually providing insights as to...read moreThe post TRKS.IT: A Link Tracker On Steroids appeared first on Social Media Ex … | Continue reading
Good manners will get you everywhere – as long as you know what you're doing. If your goal is to get more links, more retweets, more guest blogs, and more shares…then you need to use a lot of honey and pour out the vinegar when asking for a content share. It's a busy marketing wo … | Continue reading
Traditional advertising has always required a huge amount of money to get your ads in front of the right people. However, online advertising is more about inbound marketing, sometimes referred to as “attraction” marketing. Instead of going to where you think your customers are an … | Continue reading
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! | Continue reading
No, this isn't a post about the Olympics - although certainly, there is that tie-in. Why title this 'Going for Gold', then? Because what true marketer doesn't try to capitalize on a news-worthy event? I think that is Rule #1 .... somewhere. | Continue reading
Business owners who have never dealt with email campaigns may not realize that they’re one of the most effective ways to market online. Email marketing can help you build stronger relationships and increase your bottom line through repeat sales. Even so, business owners need a li … | Continue reading
Snapchat and Instagram are often compared to each other because they both focus on sharing visual content. Between Instagram’s algorithm feed and Snapchat’s growing popularity, some brands are moving away from Instagram. On the other...read moreThe post Snapchat or Instagram: Whe … | Continue reading
Let’s face it: when it comes to building authentic relationships with customers and clients on social media, your employees are your best asset. Why? More than half of consumers trust an employee more than they trust a CEO. | Continue reading
If you’re not blogging the right way your site’s blog is a complete waste of time and effort. Are your 500+ word essays making a difference in your SEO? Instead of writing about topics you...read moreThe post Your Blog is a Waste of Time appeared first on Social Media Explorer. | Continue reading
Quickly evolving from a buzzword to a business essential in just a few years, content strategy provides a foundation for organizations to better harness content as a strategic business asset. A strong content strategy will take any of your siloed content successes and help you sc … | Continue reading