eMarketer’s scan of the key developments of the day, plus data to make sense of it all. | Continue reading
Think you’re on top of the key developments of 2016? Take our end-of-the-year quiz and gauge your expertise on virtual and augmented reality. | Continue reading
Other message types may be buzzier, but one-size-fits-all email newsletters continue to be the backbone of marketers' email efforts. There's a good reason for that: They work. | Continue reading
Mobile wallet use in Germany is low compared to global rates and unlikely to rise significantly in the near term, based on attitudes toward the technology expressed in recent studies. But greater-than average use among millennial internet users there has already taken root, so na … | Continue reading
Snapchat and Instagram have both become the go-to platforms for brands looking to reach teens and millennials. But about a third of the young audience is blind to the ads. | Continue reading
The digital advertising ecosystem in India has the potential to thrive, but there are a few major obstacles preventing its full development. eMarketer’s Rahul Chadha spoke with Mahesh Angadi, an advisor and consultant for Prohaska Consulting—a cross-platform service f … | Continue reading
An AARP study shows younger baby boomers are more likely than older boomers to own a smartphone and to do many activities with it. | Continue reading
Whether it's once per month, twice per month or even 10 times per month, smartphone users in Japan are using more apps in 2016 than they did in 2014. | Continue reading
Smartphone and tablet usage in France is at an all-time high. Smartphone usage increased from 58% in 2015 to 65% in 2016. | Continue reading
A US government trade agency put Alibaba’s marketplace Taobao on a watchlist of markets that sell counterfeit goods. The listing doesn’t carry any official penalty, but could damage Alibaba’s efforts to shake its reputation as a haven for peddling fake goods. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Uber halts San Francisco test; Disney partners with Snapchat; SSPs in China run into a BAT wall; and more. | Continue reading
Amazon is the undisputed market leader when it comes to US digital retail sales, but there’s at least one area it’s still playing catchup. | Continue reading
Smartphones are cannibalizing desktop retail traffic, Q2 2016 research from Adobe uncovered. But, those browsing sessions don’t necessarily equate to purchases. | Continue reading
A survey finds that millennial grocery buyers are far more likely than older shoppers to have tried meal kits. | Continue reading
Increases in video, social and mobile advertising lift outlays across all sectors, latest estimates show. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: 7-Eleven completes 77 drone deliveries; Uber teams up with India phone maker; Mario is still running; and more. | Continue reading
A Goldmedia survey found that a startlingly high number of paid video-on-demand viewers in Germany said they no longer watch linear TV. | Continue reading
Smartphone users in China and India are some of the world’s most active when it comes to mobile shopping. Which mcommerce apps are helping drive this wave of popularity, and why are consumers using them? | Continue reading
To stay a step ahead of competitors, home goods-focused online retailer Wayfair experiments with social media features that could drive purchases. Jess Jacobs, Wayfair’s director of marketing, spoke with eMarketer’s Tricia Carr about the company’s success with P … | Continue reading
Like China’s Singles’ Day, Indonesia’s Harbolnas is a day dedicated to digital retail, marked by sales and other promotions. And participation is growing rapidly. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: EU, Facebook beef; Uber’s losses; Thailand hackers strike again; Amazon sells out of personal assistants; and more. | Continue reading
The past year has been a big one for social media marketing, thanks to the continued growth of influencers’ presence on social channels and the debut of new features such as Facebook Live. As marketers find their stride with these tools, 2017 will likely be a big year as we … | Continue reading
If you think Amazon is America's favorite mall, the data backs you up. Eight in 10 US Amazon shoppers purchase something from the ecommerce giant at least once a month. | Continue reading
France is set to become the first country to trial regular mail deliveries via drone by its national postal service. The initial phase will involve items sent to tech companies, not residential customers, along a short route in Provence. | Continue reading
While external factors like ad blocking continue to vex publishers throughout Europe, recent polling found the leading challenges publishers in Germany faced in regard to content monetization in the mobile realm centered on their own creativity. | Continue reading
Smartphones are now central to the lives of most UK residents. More consumers are buying via mobile, interacting with outdoor ads via smartphones, asking digital assistants such as Siri for advice, and receiving location-based ads or personalized mails on their handheld devices. | Continue reading
Artificial intelligence had a breakthrough year in 2016, not only with machine learning, but with public awareness as well. And most marketers believe consumers are ready for the technology. | Continue reading
It looks like retailers are chasing themselves down the rabbit hole in the race to entice consumers. More than half of this year's holiday online orders to date were made with some sort of promotion thrown in. | Continue reading
This week Indian media picked up on a copyright complaint filed by PayPal against homegrown digital payment service Paytm based on logo similarities. PayPal's move may be too late to do much to stop Paytm's growth, which has benefitted both from demonetization and the ben … | Continue reading
Cyber security firm White Ops uncovered what it claimed is the largest digital ad fraud ever, a complex scheme coordinated by Russian hackers that faked video ad views on publishers including ESPN.com, CNN.com, Yahoo.com and thousands of other domains. | Continue reading
As businesses come to terms with tapping into artificial intelligence (AI) to improve operations, one key concern for B2B marketers is how it will be integrated effectively. | Continue reading
The number of wearable-device users is up about 25% over last year, but that growth is far short of eMarketer's previous estimate. | Continue reading
Retailers hustling to win last-minute sales during the final countdown to the Christmas holiday may be wise to aim their marketing messages and product pitches to a particular shopping demographic: men. | Continue reading
The majority of internet users in Germany prefer in-store purchasing to digital and mail order buying, and women internet users outstrip their male counterparts in buying in-store. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Mario Run appears to disappoint investors; Amazon India gets into pedicures; the Vine app grows new shoots; and more. | Continue reading
UK marketers use a variety of paid advertising methods to promote their content. While the methods range from native advertising to traditional online banner ads, a majority use social promotions. | Continue reading
In Asia-Pacific, with a higher penetration of mobile phone users and growth in usage than in any other region, businesses understandably invest a significant portion of their media budgets in mobile advertising. Marketers also see mobile as a strong complement to marketing in soc … | Continue reading
Digital buyers in Singapore profess a preference for laptops over smartphones when it comes to making ecommerce purchases, bucking a trend toward increased mobile commerce in Asia-Pacific. Research suggests purchase price has a key influence on that inclination. | Continue reading
Japan is one of Asia-Pacific's largest markets for video-on-demand (VOD) subscribers, and also one of its most competitive. A wide range of international VOD services appear to be locked in a battle for eyeballs with homegrown VOD providers like AbemaTV and dTV. | Continue reading
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Water resistant phones, automated beer and more. | Continue reading
North American marketers are increasing their spending on video content marketing, but they appear to be a bit less bullish than last year. | Continue reading
China issues new rules for live streaming apps, which are being accessed by roughly half of all internet users in the country. | Continue reading
Retailers’ holiday ad spending on newspapers has been declining for years, and this year the decline is accelerating, Kantar data shows. | Continue reading
Internet users in Sweden plan to spend nearly twice as much on Christmas gifts that they purchase digitally as their Nordic neighbors in 2016. | Continue reading
Millennials are far more apt than UK internet users overall to subscribe to streaming video-on-demand (SVOD) services, according to a September 2016 survey by Decipher—the latest of several studies to come to that conclusion this year. And more likely than not, what they&rs … | Continue reading
China’s millennials are already the most digitally active and aware group of consumers on the planet. At more than 400 million strong, they account for almost a third of China’s population and amount to more than the working population of the US and Western Europe com … | Continue reading
As the concept of self-driving cars enters the consciousness of US drivers, many are wondering about the practical realities of the experience. For example, what will you do while your car is driving you? | Continue reading
A good number of retailers use social commerce in some form. Even though direct sales attributable to social commerce have been lackluster, marketers are banking on future growth. | Continue reading